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Facebook Ad Changes for the Housing Industry Facebook has officially rolled out its revised advertising platform for the housing industry. This is in response to the Department of Housing & Urban Development (HUD) complaint against Facebook alleging that Facebook’s targeted advertising platform violates the Fair Housing Act,…
Customer Spotlight: Your CBD Store Break The Stigma The largest, most trusted, US retailer specializing in high quality CBD (cannabidiol) products made its way to Prince William County and Gainesville VA has its first CBD location; “Your CBD Store”. With a goal to raise awareness…
Customer Spotlight: Service Dogs by SDWR Service Dogs by SDWR is committed to changing the lives of those living with invisible disabilities such as Autism, Diabetes, PTSD, and Seizure Disorders. They believe that, “Until there’s a cure… There’s a dog!” SDWR’s unique service dog program is…
2019 SEO Survival Guide: The Top 2 Tips Every Small Business Needs to Hear Did you know that 93% of all online experiences begin with a search engine query? Rather than go to your small business website directly, many potential customers who are searching for products and services like your own are asking Google…
Customer Spotlight: LIVFRESH Dental Gel In 2009 Amit Goswamy, founder and CEO of LIVFRESH began to develop the formulation for LIVFRESH to combat his own gum and tooth problems. Amit faced severe plaque accumulation, which led to bad breath, tartar formation, weak enamel, and ultimately…
Conversion Pipeline, a Northern Virginia Digital Marketing Agency, Has Been Nominated For a Greater Reston Chamber of Commerce Award for Chamber Excellence. Each year the Greater Reston Chamber of Commerce recognizes individuals and corporate members who have been nominated by their peers for their demonstrated excellence, industry innovation, and Chamber support over the past year through their Awards for Chamber Excellence (ACE). Conversion Pipeline…
Google Marketing Live 2019: What you need to know Google unveiled several new and exciting products that will impact the way companies, especially in retail, advertise on mobile platforms at its Google Marketing Live event. Among the new products are Discover Ads, Gallery Ads, and an extension of Google’s…
Law Firm Search Engine Optimization (SEO) People rely on technology more than ever before. Most people will not contact a business without visiting their website first. However, many law firms struggle to ensure prospective clients can find their website.  Search engine optimization (SEO) involves using special…
Customer Spotlight: Craig Van Lines Four generations and more than half a century, the Craig family has provided dependable, affordable, full-service moving solutions throughout northern Virginia, Washington DC and Maryland. Wherever you’re going, they’ll take you (and your stuff!) there. Craig Van Lines is recognized as one of the…
Customer Spotlight: FitFormula Wellness We’re proud to announce FitFormula Wellness has chosen Conversion Pipeline to handle their website management, online advertising and marketing needs. We started our relationship by performing minor website design changes and on-page SEO enhancements. We’re now executing a targeted online…
Advanced LinkedIn Strategies to Drive Lead Generation At 575+ million users, LinkedIn is the largest social media network for business professionals. When used correctly, LinkedIn provides access to millions of users. However, these aren’t just regular users. Many are influential, high-level executives. These are the types of…
Why SMBs Should Be Using Marketing Automation To Grow Their Business Presentation Michael Delpierre, CEO of Conversion Pipeline, will be presenting at the Greater Reston Chamber of Commerce on why SMBs should be using Marketing Automation to grow their business. Where: Greater Reston Chamber of Commerce 1886 Metro Center Drive , Reston,…
Common Conversion Tracking Problems Accurate conversion tracking is crucial to the overall success of your business. Conversion tracking provides you with valuable information about what works and what does not. Tracking conversions also allows you to assess the growth of your company. Unfortunately, many…
HubSpot vs. Marketo – Choosing the Right Marketing Automation Tool The use of marketing automation tools has grown significantly over the past few years. In fact, 35% of all companies used marketing automation tools last year. That number is expected to be much higher by the end of 2018. Marketing…
Importance of Brand Consistency Brand consistency builds trust and helps customers remember your business. This is crucial to your company’s continued success. In order to create brand consistency, messaging must be consistent across all platforms including social media, websites, blog posts, in-person interactions, and…
The Google+ Social Network Shuts Down After A Vulnerability Was Found Google+, the search engine’s social network service, was permanently shut down after it was revealed that it faced a “potential” data breach that exposed data of hundreds of thousands of users. On Oct. 8, Google published a blog post that a…
5 Biggest Digital Marketing Mistakes That Home Builders Make Not Measuring Success. Every home builder has sales goals that they have to meet. Unfortunately, these sales goals often do not translate over to website analytics. Setting up and tracking conversion goals is a must for every home builder. Conversion…
Customer Spotlight: SMART Security Pros Conversion Pipeline specializes in providing digital marketing solutions to security firms, a staple of the DC area economy. We have worked with SMART Security Pros since 2016, providing full-service SEO management and targeted digital advertising for mobile video guards and…
What To Do Before You Implement HubSpot HubSpot is a powerful marketing automation platform, which can be used to grow your business. While HubSpot can significantly improve your chance of success, it must be utilized correctly.  When implemented properly, HubSpot increases website traffic, improves conversion rate, and…
Conversion Pipeline Named One of the Top Advertising Agencies in the Washington DC Metro Area CHANTILLY, VA. (PRWEB) SEPTEMBER 17, 2018 Conversion Pipeline, a leading provider of digital marketing solutions, has been named one of the top 25 largest advertising agencies in the Greater Washington D.C. area for the second year in a row. “We…
Your HubSpot Implementation Plan Your HubSpot Implementation Plan Implementing HubSpot can be an extremely time consuming and complex process. It’s important to learn all that you can before attempting to launch this powerful marketing automation platform.  Prior to implementation, you will need to identify…
Top Inbound Marketing Strategies Inbound marketing has become extremely popular over the past few years. This effective marketing approach uses a number of techniques designed to draw customers in and encourage them to learn more. Inbound marketing is less disruptive and far more effective…
Customer Spotlight: Oak Hill Builders Conversion Pipeline has been providing digital marketing solutions for contractors, home builders and remodelers in Maryland, DC and Virginia since 2009. We have worked with Oak Hill Building and Remodeling since 2017, crafting a digital experience that meets the high…
Inbound Marketing vs. Outbound Marketing Marketing is important to every business. A quality marketing campaign allows consumers to learn about your company and the products or services you offer. As technology has changed, so have the ways in which marketing is handled. Companies that do…
10 Most Common SEO Mistakes When Redesigning Your Website Search Engine Optimization is not nearly as exciting as designing a new website. Most designers do not take into consideration SEO variables that impact how your new website will perform after launch. Save time, money and loss of lead generation…
HubSpot Website Migration Checklist Migrating to HubSpot website can seem like a daunting task. However, making the switch is easier than ever before thanks to HubSpot’s advanced website onboarding. During this process, you’ll have the opportunity to fix problems with your previous website. You’ll…
What is AdWords Parallel Tracking? If you are currently running an AdWords campaign then you have been inundated with emails from Google AdWords support discussing about tracking templates and parallel tracking. For most of us, we had no idea what parallel tracking is and how…
The Top Mistakes Companies Make When Implementing Hubspot When implemented properly, HubSpot provides all the tools needed to increase website traffic, convert more leads, and ultimately increase revenue. This can benefit businesses of all shapes and sizes, across a wide range of industries. Unfortunately, many companies do not…
How Much Does HubSpot Cost? HubSpot provides a number of options and services designed to attract visitors, automate marketing tasks, convert leads, and close customers. This can have numerous benefits for organizations across a wide range of industries. By implementing a marketing automation solution like…
Meet Brittny, Conversion Pipeline’s Digital Designer! Brittny is Conversion Pipeline’s new in-house designer. She graduated from George Mason University with a B.A. in graphic design and has been working in the design world ever since. Her passion for art and design stretches all they way back…
SEO Issues You Can’t Ignore It’s easy to get caught up in the day-to-day business routine and neglect the ongoing maintenance of your website. Then one day when the leads come creeping to a halt, you ask why. Often key SEO issues are to blame…
What is HubSpot Inbound Marketing? What is HubSpot Inbound Marketing? Times are changing. Traditional marketing methods are no longer as effective as they once were. People have become accustomed to tuning out commercials or ignoring the flood of marketing emails constantly filling their inbox. This…
What is GDPR Compliant? What is GDPR Compliant? The General Data Protection Regulation (GDPR) became enforceable on May 25th. Companies face serious penalties if they are found to be non-compliant with the regulation’s strict rules regarding the protection of data on European Union (EU)…
Customer Spotlight: Silver Spoon Caterers Conversion Pipeline has been the proud agency of record for Silver Spoon Caterers since 2013. Founded in 1997, Silver Spoon Caterers is a family-owned, female-operated business with loyal customers. Silver Spoon’s enduring popularity is due to a diverse menu, talented…
Harry Brooks to Speak at Vacation Rental Success Summit Vacation Rental Success Summit The vacation rental industry will meet in San Antonio, TX on May 19-20, 2018 for the Vacation Rental Success Summit. Speaking at the event will be Conversion Pipeline’s Chief Marketing Officer, Harry Brooks. Harry will be…
3 Unexpected Ways To Break Your Website There are a lot of pitfalls to fall into when building, redesigning, or updating a website. No one wants to see the white screen of death instead of the login page. How do you avoid breaking your website by accident? Here are…
Customer Spotlight: 5 Fun Ways You Can Experience Israel – By: Israel Outdoors Conversion Pipeline is proud to work as a digital marketing partner for an organization that cares so deeply about opening the door to Israeli culture for young Jewish Americans. More than 500,000 young adults have been able to experience Israel’s…
How Does Marketing Automation Work Many companies struggle to keep up with ongoing marketing efforts. Repetitive tasks such as emails, social media, creating conversion-focused landing pages and website updates are often forgotten. Many companies choose to automate these tasks through the use of marketing automation…
What The Google Analytics Update Means For You If you’re an administrator of a Google Analytics account, you recently received an email about updates to Google’s privacy policy. GDPR (General Data Protection Regulation), a law that will take effect on May 25, and the recent Facebook data usage…
How to Not Waste Your Digital Ad Dollars Digital advertising offers a variety of platforms, attribution methods, and targeting options. The great variety of options can be overwhelming and make it challenging to use your ad budget efficiently and effectively.  We will be presenting at The Tower Club’s Lunch…
Google Just Dropped An Algorithm Update If you are looking at your organic traffic results this month and you notice a “pop” or a “drop” in organic traffic, then it is the direct result of Google’s latest algorithm update. Google makes many search algorithm updates throughout the…
How To Fix the HTTPS “Not Secure” Message in Chrome Over the past few months, you’ve probably noticed that more websites are labeled as “Not Secure”. Last October, Google’s Chrome browser began labeling websites that have not yet switched from HTTP to HTTPS with this message. HTTPS is the industry…
How to Increase Your Website’s Conversion Rate How to Increase Your Website’s Conversion Rate  Your website’s conversion rate is the percentage of visitors to your website that take a desired action. This action might be filling out a contact form, capturing phone call, online registration or purchasing…
HubSpot vs. Google Analytics: Which is a Better Tool For Reporting? HubSpot and Google Analytics both provide businesses with valuable information about website traffic. Recently, there seems to be a lot of debate about which tool is better for website traffic reporting. Some companies choose to use both HubSpot and Google…
Meet Andres, Conversion Pipeline’s New Business Development Director Conversion Pipeline is excited to welcome Andres Cortissoz as our new business development director. Andres comes to Conversion Pipeline with over 15 years of experience in advertising and marketing sales. Conversion Pipeline announced today that Andres Cortissoz has been hired…
Ecommerce Conversion Rate Optimization Hacks Are you missing out on ecommerce conversions? Intuit.com increased sales 211% by adding live chat to their website. Conversion rate optimization is especially important for ecommerce companies. Want to learn effective ecommerce conversion rate optimization strategies? Read this infographic featuring case studies from ecommerce…
Customer Spotlight – Compu Dynamics Conversion Pipeline is proud to announce the launch of Compu Dynamics’ new website. Their new site has a streamlined design to improve user experience while effectively showcasing the breadth of their services and solutions. The website easily converts prospective clients…
Conversion Pipeline, Northern Virginia’s Leading Digital Marketing Agency, Now Accepts Bitcoin and Other Cryptocurrency as a Form of Payment Conversion Pipeline has just announced that they will now accept cryptocurrencies such as Bitcoin, Litecoin, Ethereum and other altcoins as a form of payment for their web design, SEO and digital marketing services. Conversion Pipeline made the decision to begin…
How To Enable Google Maps To Show Your Search Ads If you have paid attention to local search results, then you have seen an increase in paid ads in the Google Local Map pack. If you are in a business-to-consumer vertical then this is good news for you. You are…
MurLarkey Distilled Spirits – Customer Spotlight It’s almost the weekend, and what better way to celebrate than with some craft libations? Here at Conversion Pipeline we have the best clients in some of the best industries and MurLarkey Distilled Spirits is one of them. Starting with a…
Selling Your Agency It’s every agency owner’s goal to reach a point in the agency’s lifecycle to become highly profitable and marketable for all the years of putting in 70+ hour weeks. Selling one’s agency isn’t solely a matter of being in the…
The Benefits of AMP for Businesses 30% of all visitors will leave a webpage if it takes more than three seconds to load. Google prioritizes webpages with faster load times, simple user experience, and mobile friendliness. By optimizing for several key ranking factors, Accelerated Mobile Pages…
Customer Spotlight: Medical Payment Exchange About Medical Payment Exchange Since 2013, Medical Payment Exchange, Inc. has focused on helping health care providers overcome cash flow issues caused by payment delays and increased patient responsibilities. Their services allow providers to review the status of medical claims…
What Does A Digital Marketing Agency Do? We often get asked the question “What exactly does a digital marketing agency do?” by companies who have never worked with a Digital Marketing Agency before. Well, here is your answer. Trusted Marketing Advisor The best way to describe a…
Customer Spotlight: Industrial Security Integrators Holds Annual Security Awareness Fair Conversion Pipeline is pleased to support our clients that do exceptional work. Industrial Security Integrators provides their customers with proven and reliable full spectrum security solutions. As a result of their first-rate service and dedication to security, Industrial Security Integrators…
Digital Brand Safety Management Michael Delpierre, CEO of Conversion Pipeline, was featured on an RT America segment to talk about Digital Brand Safety Management for Advertisers. Facebook & YouTube have been under scrutiny lately because Advertisers have not been able to control where their…
Customer Spotlight: 2017 Northern Virginia Junior Solar Sprint Winners Conversion Pipeline is happy to support clients who play a role in helping the community and growing the interest in science among the younger population. Read about our client Young Scholars Circle, a cooperative partner of the 2017 Northern Virginia Junior Solar…
How To Use Google Grants For Nonprofit Organizations If your nonprofit organization is a 501c3, you might qualify to run search ads on Google Search results with $10,000 of in-kind advertising every month. Conversion Pipeline can tell non-profits how to use, maintain and optimize their Google Grants to grow…
How To Exclude IP Addresses In Google Analytics Marketers examine Google Analytics to gather insights into their website traffic patterns. Its extremely valuable to understand which pages have a higher bounce rate and which pages are visited more frequently. Marketers look at the various metrics in Google Analytics…
CEO Michael Delpierre to Speak on Social Media Panel Conversion Pipeline CEO Michael Delpierre will be participating in an expert panel on “Preparing Tomorrow’s Contact Center Today – Technology, Tools & Strategies to Propel Success on Wednesday, September 13th at Hidden Creek Country Club in Reston, VA. The event is…
Facebook & Google Digital Ad Domination Digital media has brought forth the age of digital advertisement. Facebook and Google, according to the latest report from research firm eMarketer, will together account for 60% market share of total digital ads online. Co-founder and CEO of Conversion Pipeline,…
Michael Delpierre Honored At Ace Awards Congratulations to our CEO Michael Delpierre who was honored at the ACE Awards for the Greater Reston Chamber of Commerce with the President’s Award for all of his hard work! Each year, through the ACE presentation, the Chamber recognizes outstanding…
Frequently Asked Questions About Local SEO How Long Will It Be Before We Start Seeing Results From Our SEO campaign? You have to look at SEO as a long-term strategy. If you are looking for qualified leads now, consider Pay Per Click / Paid Advertising as an option.…
Squarespace to WordPress Migration There are a number of platforms available to create your website. Unfortunately, many of these platforms have limitations. While Squarespace websites might look good, they offer very little control. WordPress is a much more flexible option. Everyday more and more…
Swipe Right on Facebook Display Network Ads When you create a website traffic Facebook ad (and several other types of ads including brand app installs, conversions and product catalog sales), it automatically defaults to selecting “all placements” to display your ad. This means Facebook both desktop and mobile,…
New Facebook Page Template For Restaurants & Cafes If you have a restaurant or cafe Facebook business page, chances are, things are going to look very different soon. Facebook just announced that on August 18, 2017, it will be rolling out a new Facebook business template for Restaurants…
Customer Spotlight: Award-Winning Contractors Collins Tile and Stone and Collins Concrete Coatings Conversion Pipeline is happy to welcome the Collins family of businesses into ours. The Collins family owns and operates two award-winning Northern Virginia businesses, Collins Concrete Coatings and Collins Tile and Stone.   Collins Concrete Coatings offers residential and commercial…
Outsourcing vs. Growing In-House   Digital marketing is a crucial part of growing a business. Companies must ultimately decide between outsourcing their marketing and growing in-house. There are a number of benefits to outsourcing to an experienced agency vs. handling your digital marketing yourself.…
Conversion Pipeline Is Now Google Mobile Site Certified Conversion Pipeline just recently passed the Google Mobile Site certification exam testing our knowledge on mobile website development. The Mobile Site exam was created to test the knowledge of basic and advanced mobile website concepts, including: Importance of mobile website speed and…
Customer Spotlight – DogLeggs Success Story Dogs are part of our family, so when it comes to medical treatments you always want the best care for your family member. DogLeggs provides coverage and support solutions for a variety of diagnoses and treatment areas for your pup.…
What Is A Google Featured Snippet? Our clients have recently asked us what we can do to get their web pages to show up in these featured “boxes” at the top of Google organic search.   These types of highlighted search results in Google are called…
Customer Spotlight – Selling or Refinancing Your Home? Landscaping Can Increase Your Home’s Value Curb appeal means a lot when buying a home, so if you are getting ready to sell this summer be sure to consider revamping your landscaping. If you are thinking of selling or refinancing your home, adding premium hardscapes and…
Conversion Pipeline Selected: 20 Most Promising Google Technology Providers For 2017 CIOReview Magazine Recognized Conversion Pipeline as one of the 20 Most Promising Google Technology Providers For 2017  
Why You Need to Be Using Google’s Search Trends Tool Companies hire us to stay on top of search trends for their industry. One tool that we use is Google Trends to help us determine how users are searching for their product or service online. Since everyone conducts online searches differently…
5 Of The Biggest Mistakes That Home Service Contractors Are Making Online Whether you are a national brand or a local-based business, your online presence is crucial to your company’s success. While many have already realized this and invested in the expansion of their digital footprint, most are still sabotaging their efforts…
Customer Spotlight – Open Blooms With Valentine’s Day right around the corner what better way to support a local business than purchasing flowers that your someone special is sure to love? Open Blooms is locally owned and operated, serving Virginia, Maryland, and Washington D.C. Under…
Conversion Pipeline selected by The Great Courses (TGC) to provide Digital Advertising and Search Marketing Services Conversion Pipeline, a leading provider of digital marketing solutions, announced its selection by The Great Courses (TGC) to provide digital advertising, focusing on search marketing in support of their family of web properties. The Great Courses offers a series of…
Customer Spotlight – Atlas Fitness : Atlas Fitness Partners With DC Triathlon Club Thomas Jefferson said, “A strong body makes the mind strong.” and Conversion Pipeline’s client, Atlas Fitness, helps to make strong bodies every day. Their approach to personal training, group exercise, health, nutrition and fitness is unique and tailored to each…
Influencing the Election: Social Media’s Role and What It Means for Your Business in 2017. Remember your Facebook feed during the elections? Did anyone de-friend you or did you de-friend anyone? Social media has become so much more than just sharing pictures of your kids. It is now a place to share everything from where…
When a Small Business Needs a Marketing Consultant Why don’t you need a search engine marketing consultant? Take a moment and consider the reasons why.  Go ahead…I’ll wait… Have your reasons ready? I bet they look something like this: You already handle your own marketing You don’t need…
Customer Spotlight – ACDi: PCB Substrates Ceramic or Organic? Printed Circuit Board Manufacturer ACDi Has the Answer At Conversion Pipeline we know that technology moves people forward. Thats why we wanted to share one of our customers who are doing great things in the technology sector. Read on to learn a little bit more about the work…
Customer Spotlight – Spire Consulting Group Conversion Pipeline loves to give back to the local community, and so does our client, Spire Consulting. Spire Consulting has gone above and beyond in their community and are featured in this week’s Customer Spotlight. Spire Consulting Group was recently awarded the…
Customer Spotlight – Burdette Smith & Bish At Conversion Pipeline, our customers make our business. We think they’re pretty exceptional, and we know they’re doing exceptional work. Especially our long time client, Burdette Smith & Bish, who was chosen for the second year in a row as…
Customer Spotlight – Make It Modular Do you wish that your home was more affordable, dependable and almost fit anywhere?Then maybe you should be living in a shipping container. Here at Conversion Pipeline we have customers in all industries so lets check in this week with…
Customer Spotlight – Keith Miller and Associates At Conversion Pipeline, we always try to take time out to step back and re-focus and when we are feeling stressed, which can help not only in work and life, but also in relationships according to our resident couple counselor,…
Customer Spotlight – Worldwide Counter Threat Solutions With the 2016 Rio Olympic opening ceremony right around the corner, one thing that still seems to be on everyone’s mind is the health and safety of the athletes and attendees in Brazil. Take a moment to read an article…
Customer Spotlight – My Plumber While a sweltering heat wave approaches us this weekend here at Conversion Pipeline we just have one question for you “Is your meter running?” Take a moment to read an article from our client My Plumber on how your large energy bills…
Customer Spotlight – Sun Realty Thinking of taking a trip to the Outer Banks this summer? Here at  Conversion Pipeline we wanted to take a moment and share some beach tips from our client Sun Realty to help those of you prepare for your family vacation to…
Shop, Shop, Shop These Prime Day Deals ‘Til You Drop! It’s like Christmas came early. As I sit here hoping my husband conveniently forgets to check his credit card balance, which is… not likely, I’m hoping to earn myself a little good karma by sharing the wealth. What’s that…? Y’all.…
Customer Spotlight – Vault Consulting At Conversion Pipeline, our customers make our business. We think they’re pretty exceptional, and we know they’re doing exceptional work. We wanted to take a moment and share a little more about what is happening at Vault Consulting in this…
Picture Proof: The Last Two Weeks of School in Prince William County Are a Joke As a father of three, a taxpayer and a local business owner, I am just appalled.  You will be too…read on and check out the pictures to follow… Me:  What are you doing tomorrow in school? My 4th Grader:  Nothing.…
Customer Spotlight – BCD Partners, LLC. Conversion Pipeline is very proud to have recently launched five new websites for our client BCD Partners, LLC. BCD is the Marketing and Operations team that oversees five of the best dental practices in Northern Virginia.  Conversion Pipeline is also…
We’re Hiring! Ready to switch to an awesome job? Cool, we’re ready to hire! If having your own office, casual attire, constant learning and growth, cool people, managers that are actually willing to help you and appreciate what you do, and a…
Customer Spotlight – Tulane University is No. 1 on Peace Corps’ annual rankings At Conversion Pipeline, our customers make our business. We think they’re pretty exceptional, and we know they’re doing exceptional work. Here, we wanted to take a moment and share with you just how. Read on: Learn a little more about…
Everything You Thought You Knew About St. Patrick’s Day Was Wrong As you sit at your desk, counting down the minutes until 5:00 when you can finally leave the office and begin working on tomorrow’s holiday hangover — look, there’s a new Conversion Pipeline blog to read! I’m sad to say…
Customer Spotlight – Creekside Village Celebrates 375 Homes Sold in 39 Months At Conversion Pipeline, our customers make our business. We think they’re pretty exceptional, and we wanted to take a moment and share with you just how. Read on:  Creekside Village celebrates 375 Homes sold in under 40 months in this week’s…
Customer Spotlight – Have you considered HIPAA-compliant videoconferencing for your medical office? At Conversion Pipeline, our customers make our business. We think they’re pretty exceptional, and we know they’re doing exceptional work. Here, we wanted to take a moment and share with you just how. Read on: Learn a little more about…
Google Is Removing Sidebar Ads: Here’s What It Means For You & For Your Digital Marketing Efforts Google’s been the major talk around the water cooler. They’re changing how they display right sidebar ads — and when I say ‘changing’, I mean eliminating. Gone. See ya. Bye bye. It’s caused quite a hubbub, and everyone’s wondering: Is…
Facebook Advertising Video Tutorial Facebook For Business Pay Per Click Advertising Learn how to create a Facebook Advertising pay per click campaign for your business with this step-by-step video tutorial. Learn how to target your ads in order to better reach your target demographic…
Customer Spotlight – Loudoun Dental Associates: Now Open for Business, Offering Exclusive New Patient Special At Conversion Pipeline, our customers make our business. We think they’re pretty exceptional, and we know they’re doing exceptional work. Here, we wanted to take a moment and share with you just how. Read on: Learn a little more about…
Customer Spotlight – Smilez Pediatric Dental Group Loudoun Makes Happy, Healthy Smiles for All Northern VA Children: NOW OPEN At Conversion Pipeline, our customers make our business. We think they’re pretty exceptional, and we know they’re doing exceptional work. Here, we wanted to take a moment and share with you just how. Read on: Learn a little more about…
When a Snow Day Means a Day to Work from Home, Use These Tips to Keep Yourself Productive SNOW DAY. It used to be something to get so excited about; think back to your grade school days when a week day after the first big snowfall of the year meant sledding and snowmen. Now? Okay, it’s still something…
Customer Spotlight – El Niño: What Is It, and How Will it Affect Northern Virginia This Winter? At Conversion Pipeline, our customers make our business. We think they’re pretty exceptional, and we know they’re doing exceptional work. Here, we wanted to take a moment and share with you just how. Read on: Learn a little more about…
Customer Spotlight – Reclaim Your Home After the Holiday: Organization Tips Reclaim Your Home After the Holiday: Organization Tips Christmas was great and fun and all, but now it’s time to reclaim your house from the hubbub of the holiday. You’re so ready to have your house back, ugh, it’s such…
What a Weird, Warm Winter: Protect Your Northern VA Landscape What a Weird, Warm Winter: Protect Your Northern VA Landscape What a weird, weird winter we’re experiencing. With temperatures in the 50s, the 60s, and even the 70s the week of Christmas, many northern Virginians are rejoicing over the unseasonably…
Google AdWords: Most Common Display Ad Sizes and How to Make Them Work for You If your company has ventured into any sort of online advertising, chances are you’re using Google Ads (formerly AdWords). And if you’re using Google Ads, chances are — no, this one’s a definite: If you’re using Google Ads, you need…
Meet Marie, Conversion Pipeline’s Newest Digital Marketing Strategist Marie Jarvis is the new kid in town, joining Conversion Pipeline’s crazy — err, I mean experienced and eccentric team of digital marketing enthusiasts as, you guessed it, Digital Marketing Strategist. Marie, who holds a Bachelor’s degree in Professional Writing…
Work-Life Balance Matters “All work and no play makes Jack a dull boy.” “Work hard, play hard.” You’ve heard the idioms. At Conversion Pipeline, we live the idioms. Stop by our Chantilly, Virginia offices, and odds are that you’ll find this rough and…
Conversion Pipeline Spotlight : Take It From Our Happy Customers, Craig Van Lines is Northern Virginia’s Go-To Moving Company Hey there, northern Virginia. Craig Van Lines here. While preparing to write this blog post extolling the virtues of our fine company, I had a much better idea. We’ve talked, and we’ve talked, and we’ve talked about Craig Van Lines’…
Oktoberfest Reston This Weekend!
Have Breakfast with a Google Partner & Propel Your Business Conversion Pipeline is at it again — breakfast, that is! We’re so excited to be partnering with Visit Loudoun and AAA Mid-Atlantic (and, of course, GOOGLE!) to host a Digital Breakfast event, Using Google to Propel Your Business, where attendees will…
Ugh, It’s Monday. Here, Have a Corny Digital Marketing Joke Yes, yes, it’s Monday again. And to make matters worse, the clouds have rolled in; the temperatures have dropped, and Fall has arrived to stay. Your favorite northern Virginia digital marketers are huddled up in the Gymnasium, plotting and planning…
Throwback Thursday Is Great, Unless We’re Talking About Your Digital Marketing Strategy It’s #ThrowbackThursday, and at Conversion Pipeline, that only means one thing: Michael’s wearing his bedazzled jeans, while Sam and Harry rock out to a little ‘80s hair metal, and Ian’s trying as hard as he can to hang on to…
For the Love of Content, Community & Creative Collaboration Michael [Delpierre, Conversion Pipeline CEO] and I were out to lunch a few weeks ago, and the topic of conversation turned toward the idea of a ‘digital marketing expert’; what does it mean to be an expert in an industry…
Craft Beer Marketing Is Exploding. Where Will You Be When the Dust Settles? Note: If you like Zima With Grenadine, this article is not for you. The Craft Beer Marketing Industry Is Exploding Your marketing budget on the other hand… has stagnated. So the question becomes, what can you do to build and…
Taste Of Reston It is that time of year when Conversion Pipeline shuts down a little bit early on Friday and heads out to the annual Taste of Reston Festival! Come join us on June 19 & 20th at Reston Town Center for two days of…
Conversion Pipeline in the Gymnasium: All Things Craft Beer To befit the most joyous occasion that is THIRSTY THURSDAY, it only seems… fitting to talk a little on that which we’re all so passionate about here at Conversion Pipeline. Digital Marketing in northern Virginia, you say? Nope. Well, yes. Conversion…
Team Work Makes the Dream Work (& Other Terrible Stock Photos Starring Vince Vaughn, and Friends) Who ever said business has to be all… business? When Vince Vaughn, Tom Wilkinson, and Dave Franco clock in, it’s anything but. In a hilariously terrible (and perhaps also wildly successful) attempt to promote the soon-to-be-released Unfinished Business, Twentieth Century…
Conversion Pipeline Gives Thanks, Hand-Turkey Style Thanksgiving is but three days away, and at Conversion Pipeline that means it’s time to craft our hearts out. And craft, we did. Armed with construction paper, markers, and way too much glitter, the newly minted seven of us (Welcome…
Mixing Old & New: Software Advice Releases 2014 B2B Demand Generation Benchmark Report Business-to-business marketing is changing, and marketers everywhere are reevaluating their tactics. The time has come to take a good, hard look at which of the old-school tactics still have merit, and which should be thrown out with the bathwater. To…
Atlas, Re-Launched by Facebook Atlas is about people. Marketing is about people. Facebook is about people, too. And the newly re-launched Atlas by Facebook is about helping marketers reach people wherever they exist in the digital world. The ad serving platform was acquired by…
iPhone 6: Find Out What We Liked, What We Didn’t, and How Apple’s Newest Device Stacks Up Against the Samsung Galaxy S5 Friday, September 19 was the day. Shortly after noon, a FedEx delivery driver strode through the door, and into Conversion Pipeline’s lobby, box in hand. Careful to not let this iPhone 6 meet the same fate as Jack Cooksey’s, I…
Conversion Pipeline Names Lia Milgram Content Marketing Manager Effective August 18, Conversion Pipeline has increased their ranks by one; the digital marketing agency hired Lia Milgram to assume the position of Content Marketing Manager. Milgram is an accomplished writer, with experience that ranges from the composition of book reviews to…
Why the Future of SEO Lies in PR With all the recent shakeups by Google to its search algorithms, some SEOs have declared that Google is trying to “kill” SEO. But the party line from Google has always been “We’re trying to improve the user experience and return…
What is Google My Business? You can be forgiven for thinking this is some sort of a prank — the name doesn’t exactly scream “Take me seriously!” But like most of Google’s changes, you would be foolish not to take it seriously. This is the…
How to Use Pinterest for SEO Pinterest has been a dark horse competitor in the social media platforms for some time. With 70 million users, 71% of which are women, 28 percent of which have a household income of 100K+, Pinterest is a customer magnet for…
Conversion Pipeline Launches New Marketing Program For Businesses Washington, D.C. (PRWEB) May 20, 2014 Leading Washington DC marketing agencyConversion Pipeline is pleased to announce a new marketing program for its business clients. The Outsourced Chief Marketing Officer (CMO) program uses a retainer based approach to help businesses reach their…
Is Google+ Still Relevant? After Vic Gundotra announced he would be stepping down from his role as the head of Google+ social efforts, the Internet had a meltdown. Does this spell the end for Google+? What will this mean for marketers and business owners…
What Are the Benefits of Google’s New Universal Analytics? Websites have used Google Analytics for years, and we’ve endorsed it, since for the most part, Google Analytics is the most fully-featured analytics suite out there. Especially for the price. You can’t beat free, after all. However, Google Analytics has…
When Are Your Customers Buying? A Deep Dive into Sales Conversions At Conversion Pipeline, we work with a variety of clients across all industries. Whether they be business to business based, or business to consumer, our main goal is to increase that client’s conversion rates. We look at conversions primarily through…
How to Get Clients to Leave Business Reviews Businesses thrive on positive reviews and feedback left by clients on their pages. Search engines also thrive on positive reviews. Google, Yahoo, and Bing factor reviews into their search ranking mechanisms so it is becoming more and more important for…
Social Sharing Works Around the World It’s so easy to take a look at how social media works close to home and assume that that is how it works everywhere. But in our globalized world, you can’t necessarily do that. Your blind spots will negatively impact…
SEO Trends to Take Note of in 2014 It’s trite and cliche by now, but it’s still true: The SEO industry moves at a breakneck pace. What worked last year might not work this year — or worse, might actually harm you, as we saw with Penguin/Panda and…
Top 3 SEO Trends to Watch Out for in 2014 SEO is one of those fields that seems like it moves at the speed of light. The online world moves quickly. This means both Internet marketers and the businesses they serve have to pay attention and keep up. Optimizing for…
How Digital Marketing is Moving Towards Brand Management “Try and resist thinking about digital in terms of the tools, the platforms, the QR Codes and all of the technology coming next…Try and see it for what it is, which is a tool for engaging people with fresh, creative…
Web Design and SEO Collide: How to Optimize BOTH for a New Website The biggest web “property” you’ll ever own is your website. It’s both a showroom and service center, relationship hub and info center. But none of that matters if would-be customers can’t find your website in a Google search. Therefore, your…
Why Your Business Must Use Google Analytics “You can’t manage what you can’t measure.” This article could end right there; that’s the essence of it. If you’re not using Google Analytics, what are you doing? There are many other analytics suites out there, each with its pros…
Washington D.C. Area Based Internet Marketing Agency, Conversion Pipeline, Acquires Genetti Marketing Reston, VA (PRWEB) November 05, 2013 Conversion Pipeline, Washington D.C. area’s topInternet Marketing Agency, is pleased to announce that it has acquired Genetti Marketing and Consulting, LLC. The terms of the merger will bring existing Genetti Marketing and Consulting clients…
Reviews on Facebook Can Make Your Business Page Shine In the past few months Facebook decided to roll out reviews for places pages. It was a subtle release that you and your business may be missing out on! We always are aiming to drive more traffic to our clients…
Don’t Use Gmail, Yahoo, or Hotmail for Your Business Emails Are you using a free email account to send email to clients and advertisers? You could be damaging your credibility and missing out on potential marketing opportunities. Using Gmail seems like a benign decision at first; it syncs to all…
How Do Dead Links Affect Your SEO? If you’ve ever had the frustrating experience of clicking on a link only to get an error page, you no doubt understand why dead links are not good for the user experience. But did you know that they negatively affect…
Google Authorship: Branding and Building an Image Online Google Authorship has become a hot topic among bloggers and SEO experts recently. Is it actually influencing search engine results? And if so, how do we make the most of it and ensure we are fully benefiting from its existence?…
LinkedIn Training Tops List of New Services from Online Marketing Agency Conversion Pipeline Reston, VA (PRWEB) September 30, 2013 LinkedIn Training has become highly sought after as businesses seek to use social media technologies to drive new revenue. In response to this market demand, Conversion Pipeline is pleased to announce the LinkedIn Training Workshop.…
Online Marketing Agency, Conversion Pipeline, Wins Small Business Of The Year Award Reston, VA-based Online Marketing Agency, Conversion Pipeline has just won the Greater Reston Chamber of Commerce Small Business Of The Year Award for 2013. On hand at the Greater Reston Chamber 2013 ACE Award luncheon was Conversion Pipeline Managing Partner,…
Make Sure Your Menu is Found | Online Marketing for Restaurants Nowadays, people don’t head to the phonebook for information. They look it up online. And if you have a restaurant and a website, it stands to reason that your menu has pride of place on that site. After all, people…
Conversion Pipeline, a Reston, VA-Based Marketing Agency, Hires Amy Presuhn as Search Marketing Consultant Reston, VA (PRWEB) May 24, 2013 Marketing agency in Reston, VA, Converstion Pipeline, is pleased to announce that Amy Presuhn joins the team as a Search Marketing Consultant. Conversion Pipeline, a marketing agency in Reston, VA, has hired a new Search Marketing Consultant,…
Search Engine Rankings Matter Infographic
Conversion Pipeline Announces A Responsive Web Design Package For The Mobile Platform Conversion Pipeline announces a responsive web design package for companies who need the ability of a scalable and robust website for both desktop and mobile users. Conversion Pipeline has developed a responsive mobile website product offering in working with clients…
Mobile Strategies for Pay-Per-Click Campaigns Mobile Strategies for Pay-Per-Click Campaigns With both mobile and local search becoming ever more lucrative sources of leads for local and small businesses, there is now a growing opportunity to target PPC advertising directly at mobile users without having to…
Mobile SEO Best Practices for Your Local Business. Mobile search is exploding, but it plays by slightly different rules than traditional search. Are you following these Mobile SEO Best Practices? Use Responsive Design Responsive design is now the gold-standard in mobile-ready websites for its exception usability on the…
Marketing Agency Costs You know you need marketing help, but you have no idea how much it will cost to hire a marketing agency…  Well, you’ve come to the right place. Obviously, your costs will be determined by what exactly you need. But…
Choosing The Right Pay Per Click Management Firm Indicators Of A High-Quality Pay-Per-Click Marketing Firm If you run a business in the 21st century, you’ve probably realized by now that you not only need an effective web presence — you also need effective online marketing. Pay-Per-Click (or PPC)…
Why Responsive Web Design Is a Must-Have for Your Website The responsive web design trend (or RWD), previously scoffed at as “a fad” by those who still held on to their expensive custom-built mobile sites, has turned the corner, zooming past respectability, and into the category of “non-negotiable.” What caused…
Washington D.C. Internet Marketing Agency, Conversion Pipeline, Launches SEO for Mobile Service Reston, VA (PRWEB) March 05, 2013 Conversion Pipeline, an Internet marketing agency near Washington DC, is pleased to announce Mobile SEO, a new service offering. Search Engine Optimization (SEO) for Mobile is a new marketing concept that helps companies increase…
SEO For Ashburn VA Companies Companies in Ashburn VA rely on the CIO Review top 20 Google Solutions provider winner, Conversion Pipeline, for their Search Engine Optimization needs. Ashburn VA is home to hundreds of businesses. From Verizon and AOL down to small brick and…
Fredericksburg and Montclair Family Dentistry Has Selected Conversion Pipeline As Their Online Marketing Agency Of Record       Fredericksburg, VA (PRWEB) February 28, 2013 Internet Marketing Agency, Conversion Pipeline, is pleased to announce that Fredericksburg and Montclair Family Dentistry in northern Virginia has selected their dental marketing program to raise brand awareness and increase their presence in…
Gainesville, VA Restaurant, Grafton Street, Selects Conversion Pipeline As Its Agency Of Record Grafton Street, a restaurant in Gainesville, VA, has chosen Conversion Pipeline of Reston, Virginia to head up its online marketing strategy and tactical implementation. A new Gainesville, VA restaurant, Grafton Street, has announced that it has selected Conversion Pipeline, a…
Conversion Pipeline Launches The Taste Of Reston Website Conversion Pipeline launched the Greater Reston Chamber of Commerce’s “Taste Of Reston” website this month.    
Online Marketing Agency, Conversion Pipeline, Launches A New Local Search Engine Marketing Program For Restaurants Restaurant search marketing has just gotten easier with a new product launch by Conversion Pipeline, Washington D.C. area’s premier Local Online Marketing Agency.  The new program is designed to help restaurants quickly and easily deploy online marketing campaigns. Search marketing…
5 Reasons Why You May Need a New Website Your Website Is Being Ignored By Google There are many reasons why your website may not be turning up in Google, but it’s possibly that an older site, or one built on an older (or even custom-made) platform is not…
There’s No Such Thing as Advanced SEO I’ve been doing this SEO thing for a long time. My thoughts and ideas about SEO have changed a lot over time. After many hundreds of SEO projects and so many different types of customers, I have come to a…
When Google Doesn’t Matter Anymore Google is shuffling search results in a big way these days, especially for local keywords.  Its not that the rankings are changing per se, but that the make up of the Search Engine Result Page (SERP) is varied.  Sometimes the…
Why Every Local Business Needs A Blog Local Businesses MUST Have A Blog To Compete in Today’s Market Place I know…it’s the least thing on your daily priority list. If you’re like me – or any local business for that matter – your daily priorities are something…
Where Are My Google Reviews? If you’re an active business conducting work or promoting your products or services on the Internet, you know how important it is to showcase your positive reviews online.  This especially holds true for reviews on the search engine giant Google;…
Google Plus for Business: What You Need To Know Every time a hot new social media site hits the market, businesses ask themselves: “Do we need to be on [Twitter, Pinterest, Instagram, etc]?” The answer is usually, “It depends on your target market.” Google Plus Is Different This is…
Page Ranking Google Google Wants You To Know This Although knowledge of SEO terminology is getting more widespread, there is still often confusion over common terms. For instance, page ranking. Google’s PageRank is one of many tools Google utilizes to measure the importance…
Local Online Marketing Case Study Brief: JK Enterprise Landscape Supply offers a broad range of residential and commercial landscape products and services at discount wholesale prices. Virginia’s largest Mulch and Topsoil Landscape Supply provider hired Conversion Pipeline for an online strategy to lead their market…
2013 Online Marketing Trends The online marketing trends for 2013 are already a hot topic of conversation across many blogs and social networks.  Marketing pros and gurus the world over are talking about what will surely make or break your success. Before I get…
Conversion Pipeline Launches Eli Salon Website Online Marketing Agency, Conversion Pipeline, has launched Arlington VA’s Top Hair Salon, Eli Salon. Conversion Pipeline CEO, Michael Delpierre, stated “We are extremely pleased with Eli Salon’s new website. Not only is it optimized to achieve great search engine results…
The One Question That Can Make A Website Work Think about your website for a minute.  Think about what your home page says to users who visit the site. What does your site say to those visitors? No, that’s not the one question, that will come later. For now,…
Marketing Messaging – How Many Marketers Get It Wrong The battle between features and benefits has been raging forever.  In case you missed it, nobody cares about features. I mean, really… Do you care that your anti-aging skin cream contains acetylhexapeptide-3? Or do you just want to look 10…
Dental Marketing Packages Top Conversion Pipeline’s New Product List For 2013. Conversion Pipeline provides the small and medium business market with cutting edge marketing programs designed to drive new customer acquisition.  For 2013, the company is launching a new series of packages designed specifically for the dental profession.  The new dental…
First Page Of Google When we start talking to companies about what they expect to gain out of search engine marketing services, they always say “we want to get on the first page of Google“. The more ambitious prospects say we need to be…
Why Is Local SEO Important? We’ve already mentioned local SEO as one of the trends to watch in 2013. but let’s explore why local SEO is so important. Google has cornered the market on search algorithms for over a decade. But until recently, people still had…
Unnatural Link (Black Hat) Message From Google In a recent video Matt Cutts, Google Web Spam Team, stated that only 2,500 out of the 700,000 emails sent out by Google to Webmasters in the first two months of this year were for “Unnatural Links” or “Black Hat” issues.…
Salon Website Marketing Packages Top Conversion Pipeline New Product Packages Conversion Pipeline, a leading online marketing agency, is pleased to announce the Salon Marketing and Spa Marketing packages. The packages provide everything a salon or spa needs to effectively market services using cutting edge internet technology. Salons and Spas have unique needs…
2013 Online Marketing Trends: The Year Of The Consumer Trend #1: Let Consumers Be Your Marketers More consumers are being vocal about their product and service experiences. From Angie’s List and Yelp to Twitter and Facebook, consumers are sounding off about their good and more often than not, their bad…
SEO Off Page SEO Off-Page is constantly changing. It seems that each time Google has an algorithm change, “Off Page SEO” changes. The once “legitimate websites” to get back-links from are now on the “do not link from” list. Directories that were once…
Search Engine Optimization Positioning There are many factors in Google’s algorithm in Search Engine Optimization Positioning. Google (via Matt Cutts) has often stated that it has over 200 ranking factors that Google uses to determine search engine ranking positioning. Since Google won’t tell us all…
Using Instagram For Marketing The web and online marketing move at a breakneck pace with new markets and marketing avenues opening all the time. Taking advantage of them can pay big dividends, but you have to know what you’re doing. Instagram, a booming mobile…
The Power Of Online Press Releases At Conversion Pipeline, we promote the creation and distribution of Online Press Releases to all of our clients. When I say online press releases, I am not talking about the “free press release” websites. They do NOT have the same…
Lunarpages Partners With Internet Marketing Leader Conversion Pipeline Conversion Pipeline offers Lunarpages Search Engine Marketing Services Lunarpages Internet Solutions, a leader in the web hosting industry, announces the partnership with Conversion Pipeline to offer its clients premium Search Engine Marketing Services. Lunarpages Internet Solutions, the award-winning global web hosting…
PaperCraft, Inc. announces Conversion Pipeline as their Online Marketing Agency of Record. Fairfax, VA- Thursday, October 18, 2012 PaperCraft, Inc. announced today that it selected Conversion Pipeline, a leading provider of online marketing solutions as their agency of record, to provide SEO (Search Engine Optimization) and Pay Per Click (PPC) solutions in…
SMS Text Marketing Must Be Deftly Handled For Best Results It used to be that people never left home without their keys or wallet. Well, nowadays you can add one more thing to that list: a cell phone. People TiVo their television, screen their calls, run Adblock on their computer…
Conversion Pipeline Proudly Sponsors The Reston Oktoberfest Do not miss Oktoberfest Reston, produced by the Greater Reston Chamber of Commerce. Northern Virginia’s largest fall festival is just two weeks away at Reston Town Center, featuring the best in autumn brews with delicious traditional Oktoberfest fare from area…
Conversion Pipeline Increases Organic Search Traffic by 136% for High-End Salon In an effort to highlight their search marketing expertise, Conversion Pipeline is releasing the results of a recent online marketing project.  Through an integrated online marketing strategy, Conversion Pipeline increased organic traffic by 136% for Salon Antoine, Northern Virginia’s top…
What Is Online Advertising? If you’ve never stopped to think about it, you may not realize the sheer variety of types of online ads you see in a day. In fact, the question may not be ‘what is online advertising?’ but ‘what isn’t online…
What Are The Best Social Media Management Tools? Having the right tool for the job is crucial… …when you’re concerned with results. It’s common for business owners to attempt to get started in social media, only to get frustrated with the complicated interface, lack of functionality, and the fact…
The Importance Of Press Releases To Small Business Online Marketing When you’re approached for a business opportunity from a business you don’t know well, what’s the first thing you do? You google, of course. And you don’t just want to see the boilerplate website copy– you want to know what…
What Is Online Reputation Management? So often, the worst problems are the ones you never even thought of — What would you do if someone started a hate site for your company? Would you even know if one of your employees was trashing the company…
Conversion Pipeline Launches Business SEO Training Conversion Pipeline has listened to our customers! One of the biggest challenges for any business is understanding how best to use their website to get new customers.  Let’s face it, there is a lot of voodoo associated with SEO and…
Conversion Pipeline Launches Reston Oktoberfest Website Conversion Pipeline has teamed up with the Greater Reston Chamber of Commerce to launch it’s new Reston Oktoberfest website! We know the importance of spreading the word about upcoming events. With our experts, we are working hard at bringing business…
Blogging Websites: Why You Can’t Afford To Ignore Them Anymore If you’ve been on the web for more than five minutes, you’ve no doubt heard of blogging. Blogs and blogging are everywhere. Twitter is often referred to as a “micro-blogging” site and the rise of Instagram and YouTube has created…
Join Conversion Pipeline For A PPC Workshop Pay Per Click Workshop: “Easy and Cost-Effective Ways to Buy Google’s Love with PPC” Date: 8/8/2012 Time: 8:30 AM TO 10:00 AM Greater Reston Chamber of Commerce 1763 Fountain Drive Reston, VA 20190 Event Description: People who should attend: This workshop is…
What Is Search Engine Optimization? A Buzzword-Free Explanation Although Search Engine Optimization has been practiced for almost two decades, what exactly SEO is and how it works is still an arcane art, not only for the layperson but even for internet marketers. Search engine optimization is a specialty…
Conversion Pipeline Announces Harry Brooks As Chief Marketing Officer Conversion Pipeline has announced that it has named Harry Brooks as Chief Marketing Officer.  Mr. Brooks will head up marketing strategy and development for the company’s Search Engine Optimization and Online Advertising divisions.  His addition to the Conversion Pipeline team…
Search Engine Optimization Workshop Conversion Pipeline will host a Search Engine Optimization workshop with the Greater Reston Chamber of Commerce on July 11, 2012. Title: Beyond Rankings. Generating Leads with SEO Date: 7/11/2012 Time: 8:30 AM TO 10:00 AM Greater Reston Chamber of Commerce…
What Is SEO Marketing Search Engine Optimization (SEO) marketing is the practice of companies optimizing their website for a specific keyword phrase(s) that people search for when using search engines. The search engines have algorithms that measure the relevance of the search term to…
Marketing A Small Business Many small business owners know they need to market their business effectively in order to grow. The problem comes in when the small business owner gets bombarded with sales calls and emails about “the next best thing to grow their…
Beyond The Search Engine Rankings: Generating Leads with SEO Conversion Pipeline & the Greater Reston Chamber of Commerce is hosting an SEO workshop for businesses who want to generate leads through search engine optimization. We have all heard the acronym “SEO,” but do you know how understanding it can…
Summer Online Marketing Series – Generating Leads With Online Marketing The Greater Reston Chamber Of Commerce and Conversion Pipeline have teamed up to present a summer online marketing series for small business owners and marketing professionals.  The seminars are geared towards professionals with a good working knowledge of search engine…
Google Penguin Help Is On The Way: Conversion Pipeline Rolls Out Strategy to Help Impacted Websites Reston, VA Conversion Pipeline, a premier Online Marketing Agency, is pleased to roll out its blueprint to assist businesses whose websites were impacted by Google Penguin. The Google “Penguin” algorithm update in late April 2012 left many websites with a…
What Is Search Engine Marketing? Search Engine Marketing (a.k.a. SEM) is a form of online marketing that involves the promotion of websites in search engine results by optimizing the website (both on-page and off-page) as well as through online paid advertising like Google AdWords. SEM…
Conversion Pipeline Is Nominated For Two Reston Chamber ACE Awards We just got word that Conversion Pipeline has just been nominated for two Greater Reston Chamber of Commerce ACE awards in the Small Business and New Member of the year category!
What Is Google Penguin And What It Means To You The past two months have been busy ones for Google, with several updates to their search algorithms. Google is getting better at identifying quality content that users value and Penguin is their latest attempt to shift closer to that ideal–…
Conversion Pipeline Proudly Supports The Taste Of Reston The Taste Of Reston – http://www.restontaste.com JUNE 15-16  FRI 3PM-11PM SAT 12PM-11PM CARNIVAL CONTINUES ON SUN 10AM-8PM The Greater Reston Chamber of Commerce is proud to present the 22nd Annual Taste of Reston – an event featuring two days of…
Conversion Pipeline Launches a Content Management System (CMS) for Business Websites Reston, VA (PRWEB) April 30, 2012, Conversion Pipeline, a premier Online Marketing Agency, is pleased to announce that it has launched a best-of-breed content management system (CMS) for business websites. The solution is designed for companies that need the flexibility…
Why Social Media Marketing Is Important According to data from Experian Marketing Services: Facebook – 7 billion overall visits in March Twitter – 182 million Pinterest – 104 million (New kid on the block) LinkedIn -86 million Those numbers are staggering. Businesses cannot ignore those numbers…
Conversion Pipeline To Offer Retargeting Services RESTON, VA: Conversion Pipeline, a premier online marketing agency, has just announced that it is launching a highly anticipated remarketing service for clients who are looking to gain additional visibility on their online marketing campaigns. Remarketing is a powerful online…
Conversion Pipeline Launches Paisano’s Mobile Website Conversion Pipeline is happy to announce that it has successfully launched Paisano’s mobile website (go to www.paisanospizza.com on your mobile phone). The Paisano’s mobile website also scored a 5 out of 5 on Google’s Mobile Friendliness scale! Great job team! Learn…
10 Tips to Promote Your Facebook Business Page Facebook has changed for business owners yet again with their new “timeline” layout for business fan pages. This new change allows businesses to promote their company on the most popular social media platform. The new Facebook business fan page timeline…
Social Media Marketing What Does Social Media Marketing Do? Marketing through social media sites like Facebook, Twitter, Youtube, Pinterest and more, represents a substantial departure from the last century’s emphasis on broad demographics and mass marketing. But today’s consumers are more wary than…
The Cost Of Hiring A Marketing Agency The cost of hiring a marketing agency is both higher and lower than you might think. Companies today need online marketing expertise more than ever before, but it’s crucial to do your research before hiring. Paying for Expertise Things change…
Michael Delpierre Gets Quoted In The Fairfax Times About Dulles Rail Professionals who work in the Reston area are generally supportive of completing the planned second phase of the Dulles rail project, according to a recent survey by the Greater Reston Chamber of Commerce. Only 4.1 percent of the approximately 400…
Conversion Pipeline To Provide Online Marketing Services For Sun Realty RESTON, VA: Conversion Pipeline, a leading provider of online marketing solutions, announced today that it was selected as the agency of record by Sun Realty to provide SEO (Search Engine Optimization) solutions in support of their website www.SunRealtyNC.com. “As the…
Amidst Silver Line Rail Funding Questions, Top Virginia Leaders Discuss Impact of Rail on Economy at Reston Chamber Event Reston, VA (PRWEB) March 15, 2012 VA Secretary of Transportation Joins Chairmen of Fairfax and Loudoun Board of Supervisors, President of MWAA to Discuss Impact of the Silver Line Rail on Dulles Corridor Business Growth Fairfax and Loudoun Counties have…
Online Marketing Strategy We are often asked, “what should my online marketing strategy consist of”? Our answer varies depending upon what each client’s goal is. For an online e-commerce company, the main goal is an online purchase. For a brick and mortar business,…
Pinterest Marketing I have been on Pinterest for several months now. I even wrote an article, Pinterest for your business,  about how you can use Pinterest to promote your product and/or brand. My company is an online marketing agency, not a brick-and-mortar…
Pinterest Marketing For Your Business If you have been on Facebook these last couple of months, it will be no surprise to you the number of people that are signing up for Pinterest. From a growth standpoint, Pinterest is the hottest social media network, hands…
Conversion Pipeline to Provide Online Marketing Services for GroupNet Solutions RESTON, VA–(Marketwire – January 11, 2011) – Conversion Pipeline, a leading provider of online marketing solutions, announced today that it was selected as the agency of record by GroupNet Solutions to provide SEO (Search Engine Optimization), Pay Per Click (PPC),…
SEOmoz’s 8 Predictions for SEO in 2012 Rand Fishkin of SEOmoz makes predictions every year on where SEO is heading. His predictions for SEO in 2012 are outlined below: #1: Bing Will Have a Slight Increase in US Marketshare, but remain <20% to Google’s 80%+ #2: SEO…
Inbound Marketing vs. Outbound Marketing If you are one who reads marketing articles online, I am sure you have heard the term “inbound marketing” thrown around. What most people do not understand is that the components of inbound marketing have been around for quite some…
ComScore November Top 50 U.S. Web Properties ComScore just released it’s Media Matrix Top 50 U.S. Web Properties for November 2011. It comes to no surprise that Google holds the coveted top spot with 186.7 million visitors in November. Microsoft websites were runner-up and had 175.5 million…
Mobile Marketing And Google’s GoMo More people are using their smartphones to search the internet and download applications that suit their lifestyles. In response to this large influx of consumer smartphones (including Google’s Android platform), Google just recently introduced “GoMo” which is touted as Google’s…
Local SEO – Why You Need It! Is Your Business At The Top Of Google’s Local Search Results? According to the 2009 Marketingcharts.com report titled “Great Divide’ Separates Small Biz, Online Consumers “82 percent of local consumers use search engines to find local businesses.” Local SEO Facts:…
Google Releases “The Evolution Of Search In Six Minutes” Google released a video that they wanted to share outlining The Evolution Of Search, highlighting some of the important milestones from the past decade—and a taste of what’s coming next. This video is a follow up to a video Google…
5 Tips For Saving Time And Increasing Your Productivity With Social Media 1. Automate Use social media automation tools to help you manage your social media networks. Some of the more commonly used tools are Hootsuite and TweetDeck. You can manage all of your social media accounts through a single interface saving…
Conversion Pipeline to Provide Search Engine Marketing Services for My Plumber RESTON, VA–(Marketwire – Nov 14, 2011) – Conversion Pipeline, a leading provider of online marketing solutions, announced today that it was selected as the agency of record by Virginia-based, My Plumber Heating and Cooling to provide SEO (Search Engine Optimization)…
Marketing On Internet There are many options available at your disposal when looking for services for Marketing On Internet. Some companies prefer a wide approach and look to harness the power of Search Engine Optimization, Online Advertising (Pay Per Click), Social Media Marketing, Online…
Benefits Of A Small Business Online Marketing Consultant Small business owners are always faced with tough business decisions centering about how to market their company. Every business owner need to understand the best ways to spend money on online marketing to obtain a high level of return on…
How To Drive Traffic To Your Website This blog post is centered around how to generate web traffic by blogging (or posting fresh & relevant content) on your website. About one month ago, we posted a blog post about “10 Online Marketing Facts“. The post was aimed…
Blog And Get 55% More Traffic To Your Website A study by Internet Software provider, HubSpot, reported that businesses that regularly blog get 55% more visitors to their website than businesses that do not blog. This coincides with what we have been telling our clients for quite some time.…
Pay Per Click vs. Search Engine Optimization From an online marketing standpoint, most companies are willing to spend money on PPC because they can quantify their spend better than they can with SEO. Enquisite, a web analytics company, released some very interesting search engine statistics that compare…
Content Is Still King When It Comes To SEO! The days of optimizing your website once for the search engines and forgetting about it are long gone. A website needs fresh, relevant content in order to show up in the search engine results. Google has been preaching this for…
Foursquare For Business Have you heard of Foursquare yet? If you haven’t then you probably should, it is a growing smart-phone social network of over 8 million users. Chances are, some of your target audience is already using Foursquare. What Is Foursquare? Foursquare…
Law Firm Online Marketing Most people search on Google when they are looking for legal representation. Google has already yellow pages, television, and radio as the preferred law firm resource used to reach people in need of an attorney. Search Engine Optimization can be…
Online Marketing Strategies That Work Regardless of what business vertical your company is in, you cannot deny the power of having an effective website internet marketing strategy.  Online marketing can attract more qualified people to your website, increase your brand’s online awareness and inevitably increase your…
10 Online Marketing Tips Don’t stay in the dark when it comes to managing your business’s online marketing. With technology growing fast and the world moving towards digital you are going to want to know how your business appears online. Digital marketing can be…
RIP Steve Jobs! You Will Be Missed! Apple co-founder and former CEO Steve Jobs has died today at age 56. Apple’s board issued the following statement about his death: We are deeply saddened to announce that Steve Jobs passed away today. Steve’s brilliance, passion and energy were…
Top 10 Facebook Marketing Tips For Businesses It is no secret that everyone is spending time on Facebook, especially your customers. Businesses can successfully target their customers on Facebook by following these 10 Facebook Marketing Tips for Businesses. 1. Create a corporate profile page for your business…
Top 10 Benefits of Yelp! Here is a quick post to explain the benefits of Yelp and why it should matter to your business! Top 10 Benefits of Yelp! Ability to locate basic information about a business (hours of a business, contact information, website, etc.).…
Local SEO – What You Need To Do There are many important things you can do as a business owner that will help your website get ranked on the first page of Google. Since Google localizes its search results, businesses need to create content and web pages aimed…
What Is Mobile Marketing? Mobile marketing is a relatively new marketing concept that focuses on companies using mobile devices (i.e. cell phones) as a way to reach out to their customer base. Through the use of a cell phone, companies can advertise a product,…
Search Engine Optimization Positioning There are many factors in determining where your website is positioned within Google’s search results. This blog post will outline 10 important Search Engine Optimization positioning factors. Search Engine Optimization Positioning On-Page Optimization. One of the main rules in Google’s…
What Is E-Marketing? E-Marketing (a.k.a. electronic marketing) refers to the marketing conducted over the Internet. Two synonyms of E-Marketing are Internet Marketing and Online Marketing which are frequently interchanged. E-Marketing is the process of marketing a brand (company, product, or service) using the…
Google Places Review Guidelines More clients are asking us what are Google’s review guidelines are for companies. So we decided to come up with some Google Review Posting Guidelines to help you understand Google’s Review process. Great reviews come in different shapes and sizes.…
10 Online Marketing Facts: Online marketing is hard. Well, it isn’t hard, there isn’t a “secret sauce”. It takes time and dedication to understand how the internet and the search engines work and how people use them. Don’t neglect Social Media. It should be…
Fraud Among Google Places Search Engine Land just released an online article that describes how some individuals or businesses are able to go into Google Places and mark other businesses as “Closed” unbeknownst to that business owner. I can vouch for this because Conversion…
Google AdWords $100 Gift Cards Google is pushing hard during these tough economic times to push businesses to try their flagship paid advertising product “AdWords”. Conversion Pipeline just received a large box full of $100 Google AdWords Gift Cards that can be used toward the…
Top Marketing Companies Local Search Results Local SEO Results In our ongoing research for our clients and for ourselves, we closely monitor the search rankings of target keywords. This morning, I performed a Google search for “Top Marketing Companies” that covers the Washington DC Metro area.…
5 Effective Strategies In Utilizing Social Media for Businesses 1. Listen To What Your Customer Is Saying Social Media has little to do with the thoughts and feelings of the business, it has to do with what your customers have to say. As a business owner, you should listen…
Reputation Management & Yelp A Good reputation can lead a company down the path to new revenue growth….while a negative reputation will cripple an organization.  Yelp is an online review website that can help or hinder a company based upon the reviews that client’s…
You Know Who You Are! One of my favorite branding campaigns was for Hard Rock by Duncan/Channon – “You Know Who You Are”. What I like about this campaign the most was that they were able to understand Hard Rock’s demographic and target them effectively…
What Does A Good PPC Report Look Like? If you are doing any form of online advertising a Pay-Per-Click (PPC) report can be filled with data that does not make sense and is riddled with relevant and irrelevant data depending upon what your goals are. So we are…
How To Release A Press Release Often times we are asked to explain how a press release works and I normally go into detail of our SEO Optimized Press Release Process (Our Secret Sauce). But the biggest question that we receive from our clients is how…
What Is Reputation Management? What Is Reputation Management? Sam Collingwood, Conversion Pipeline Managing Partner, stated that Reputation Management is the “process of monitoring, reporting and reacting to opinions, views, and comments written about your company online”. With everyone using the Internet to investigate and…
The Benefits Of Google AdWords Express Recently, I have been asked by our clients to explain the benefits of Google AdWords Express (formerly known as Google Boost). Google has written a fairly straight forward post about this newly re-branded service which I have summarized below. Google…
We did it! A Social Media and Search Engine Optimization Bundle!!! Combines the visibility of search engine optimization (SEO) with the real-time client interaction of social media marketing that today’s businesses require. This online marketing bundle emerges from the explosive growth of social media and its impact on local organic search…
Google Boost Is Now Called AdWords Express! Google has renamed its Google Boost advertising platform to “AdWords Express”. Google has indicated that the name change will not affect anyone’s existing Google Boost account. Google also mentioned that they have made some improvements to AdWords Express which are…
Is Your SEO Firm Worth Their Weight In Salt? Search Engine Optimization (SEO) is one of the most effective online marketing strategies deployed by companies looking to drive targeted web traffic to their website for the purpose of generating leads. Since SEO requires a complicated skill-set and continuous search…
Marketing On LinkedIn Most people have a LinkedIn account. For those of you who don’t, you should get one. Not only is it free, it can also be one of your best sales tools for promoting your business but also for prospecting. Let…
Email Marketing ROI For Small Business Online Marketing, especially email marketing, will increase a Small Business’ bottom line more than by traditional means.   Beginning an email marketing campaign is the first step towards freeing up the company or organizational resources that may be underutilized by other…
Online Marketing and Reputation Management: Why it is Important With access to the World Wide Web, information about companies and individuals is readily available. People who want to know more about someone or something will inevitably conduct a search under a name or a company brand online. With any…
SEO Marketing Firms & Website Owners Review Content Quality Guidelines Summary:  Content development is now the most critical function of website marketing since the Panda Update was enacted by Google in late February of 2011.  Learn how Google’s latest update has affected online marketing firms, SEO, and website owners. High…
Facebook and Social Media ROI Small businesses engaged in online marketing are eager to set up and execute effective social media campaigns.  Some small businesses and organizations prefer to manage their social networking accounts in-house and others choose to hire a social media firm. In…
What Sort of Results Should a Search Engine Marketing Firm Produce? When a small business hires an online marketing firm to increase website traffic there are expectations. Most small business owners want to increase sales and get the telephone ringing.  Online marketing should increase overall business. The ROI in online marketing…
Why Marketing With Social Media is Critical to SEO and SEM By Michael Delpierre There is a great deal of excitement about social media right now, and rightly so.  It’s an effective and economical way to promote a small business online.  New prospects and customers may use Facebook to search for…
Search Engine Keyword Selection: How Important is it to Online Marketing Success? Search Engine keyword selection is one of the most important tools in any online marketing campaign. Small business online marketing strategies are dependent upon targeted search engine keyword selection.  With the winning keywords, a small business can engage in white…
What a Social Media Company Should Offer: A Checklist for Small Business April 19, 2011 Reston, VA Small business marketing should include consulting that utilizes social networking as a way to promote products or services.  A business page on sites like Facebook, LinkedIn and Twitter are free for now, but the labor,…
Conversion Pipeline Moves To Reston, VA Northern Virginia’s leading online marketing firm, Conversion Pipeline, moves to Reston, VA. Conversion Pipeline’s CEO, Michael Delpierre, stated: “In order to better meet our growing client’s needs, we moved into larger office space in Reston, Virginia closer to our clients…
How to Promote a Small Business Using Social Media By Michael Delpierre There is a great deal of chatter these days about social media companies and how they can help a small business grow their bottom line. Of course small businesses are interested in marketing their company online.  Yet…
Online Marketing Tips for Small Business Online Marketing Tips for Small Business By Michael Delpierre Online marketing agencies providing Search Engine Marketing and Social Media services specifically to small businesses are not easy to find.  Instead of hiring a specialist, many small business owners decide to…
Measuring ROI For Social Media The Social Media ROI Conundrum Search Engine Watch Nathan Linnell | Feb 24, 2011 Social media ROI has been a hot topic of late and will be a primary focus of many marketers in 2011. Whether that leads to marketers…
Press Releases: The Power Of A Major Advertising Agency At A Fraction Of The Cost Increasing your brand’s awareness doesn’t have to be hard…or expensive.  The Internet has given us endless ways to promote your brand effectively.  In the past, it would cost your company thousands of dollars to promote your company to its targeted…
Marketing Your Brand Online: It’s Gone To The Birds Marketing Your Brand Online: It’s Gone To The Birds …the “Twitter” birds that is. It’s no surprise that social media and marketing are becoming more and more blended. With over 425 million Facebook users (and counting) and millions of Tweets…
The Proof Is In The PPC Pudding I am happy to report that one of our clients is achieving a 23% bounce rate, Avg time on website increase of 14% and the number of pages visited 24%. At Conversion Pipeline we were able to contribute by redesigning…
Conversion Pipeline Announces A Search Engine Optimization (SEO) Guarantee Conversion Pipeline, Washington DC’s premier small business Internet marketing firm, announces its Search Engine Optimization (SEO) guarantee; removing the risk from SEO for small businesses.  Talking to small business owners within the Washington D.C. area community, Conversion Pipeline has come…
Internet Marketing Firm For Small Biz Expands To Williamsburg, VA Internet marketing firm for small biz expands here JAMES CITY — Conversion Pipeline, a small business Internet marketing specialist, is expanding its operations with an office in James City County. According to a press release, Conversion Pipeline works with growing small businesses to…
Here We Grow Again! Internet Marketing Firm, Conversion Pipeline, Opens New Office in Williamsburg, Virginia June 21, 2010, Washington D.C.  Small business Internet marketing specialist, Conversion Pipeline, announces that it is expanding its operations with opening an office in Williamsburg, Virginia.
Are You Ready For Google’s Caffeine? Friends and Valued Clients, When we first discussed the benefits of hiring Conversion Pipeline to promote your brand online and increase your rankings in search engines we told you how complex this practice is, especially with Google.  As you can…
When Should My Small Business Hire Online Marketing Experts? Making Tough Decisions: ~ As a small business owner, should I hire a online marketing agency? ~ Where should I advertise to get the most from my marketing dollars? ~ How much of my revenue should I spend on online…
Marketing Advice For Franchise Owners Franchise owners know one thing — either they are getting enough marketing support from corporate or they need to take matters into their own hands. Unfortunately, the latter is the usually the case. In today’s era of budget cut backs…
Conversion Pipeline’s New Social Media Optimization Service Washington DC area internet marketing firm, Conversion Pipeline, announced the launch of a new Social Media Optimization service allowing small businesses to use multiple social media platforms to promote themselves online and generate new leads. Our Managing Partner, Sam Collingwood,…
Social Media Involvement More small businesses are asking us what they can do to get more involved in social media. I commend them for realizing how important it is for their brand as well as for understanding what consumers are saying about them…
Step aside Google….here comes Facebook Here are some interesting stats from Compete.com regarding website traffic between Facebook and Google. Now, are you ready to take social media seriously? December 2009 – Unique Visitors: 1)Facebook: 132,130,132 2)Google: 146,705,164 December 2009 – Total Visits: 1) Facebook: 2,712,334,571…
Small Business Social Media Checklist Social media is a huge part of your digital footprint and marketing strategy. It is important that you know the best ways to leverage it to hyper-target users that never knew your products & services even existed. Social media can…
PRWeb Case Study – Conversion Pipeline PRWeb Case Study: Online News Releases and Search Marketing Lanham, MD, (PRWEB) February 11, 2010 — PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS) today announced it has published a new case study on Sterling Va.-based Conversion Pipeline.…
Conversion Pipeline Fills the Pipe with PRWeb In 2008 when Michael Delpierre was forming his new company, Conversion Pipeline, he knew incorporating news releases as part of a marketing program were fundamental building blocks of his growth strategy and service offerings.  As a new strategic marketing communications…
Marketing Focus For 2010: More Marketing Dollars Focused On Internet Marketing Traditional Advertising Takes a Hit Traditional advertising is yet again the victim in a down economy. More businesses today are focusing more of their marketing spend on internet-based marketing versus traditional marketing strategies. Duke University’s Fuqua School of Business conducted…
Integrated Messaging Incorporating sales, marketing, and business development techniques to create unified and integrated messaging for your company is critical.  Too many times a businesses’ sales team will sell their services “one way”, their marketing department is positioning their services “another way”…
Tuneek Names Conversion Pipeline Marketing Agency Of Record January 22, 2010 Tuneek, the world’s first professional online custom songwriting service, has named Conversion Pipeline as their marketing agency of record. Conversion Pipeline will manage the launch of Tuneek’s e-commerce website and execute all marketing and media strategies to…
Small Business SEO Checklist We get asked all the time about what small businesses can to do start their SEO strategy. Normally we sit down and meet with our clients and go over some of the highlights of SEO and what it means to…
Social Media For Small Business With 2010 finally here and staring us in the face, every small business needs to acknowledge the 100 pound elephant in the room, and his name is social media.  Many Small Businesses have the same questions circling in their heads…”how…
Sam Collingwood Joins Conversion Pipeline As Managing Partner Sam Collingwood joined Conversion Pipeline in Sterling as managing partner and vice president of sales. Collingwood will focus on channel partner development, client acquisition and revenue growth. Collingwood was a business development senior manager at AOL Inc., where he served…
ComScore: Facebook Surpasses 100 Million U.S. Visitors in November! By Andrew Lipsman – December 15, 2009 ComScore just released its November 2009 Media Metrix data, which shows an important milestone being reached by a very popular social networking site. For the first time in its history, Facebook.com surpassed 100…
Michael Delpierre Launched Conversion Pipeline Michael Delpierre launched Conversion Pipeline, a Digital Marketing Agency created to help small business and non-profits utilize modern sales, marketing, and communication strategies, such as pay-per-click advertising, search engine optimization, public relations, business consulting, social media, and other strategies to…
Why Small Business Needs To Market Itself Now More Than Ever When you turn on the TV or listen to the radio, you get bombarded with the words, recession, TARP, unemployment, foreclosures, and other less than positive descriptors. No wonder small businesses are fearful of their long-term viability. But there is one thing small businesses can do to take control of their future. They should increase their marketing efforts. They should spend money on marketing because that is the one thing that will increase their chances of surviving the recession.
Integrated Marketing Communications – What is it? What is Integrated Marketing Communications? Management consultants came up with the term “integrated marketing communications” (IMC) to describe a marketer’s unified or holistic approach toward marketing across all media. Integrated marketing ensures consistency of messaging throughout all media outlets. Some…
Washington Business Journal Monday, December 7, 2009, 8:46am EST Michael S. Delpierre will lead Conversion Pipeline in Sterling, as it focuses on providing strategic marketing, branding, social media, and communications services to the Washington-area small business and nonprofit sectors.
Nonprofits Need to Get Clued In to Social Media By Sean Carton, ClickZ, Dec 7, 2009 A recent survey from Weber Shandwick and KRC Research has me wanting to simultaneously scratch my head in puzzlement and scream in frustration. Why? Because after surveying a broad cross-section of non-profit executives across the U.S., they found…
Why a business card should matter to you I am about to redo my business card. It seems like a simple process, but it isn’t. How much information could one person put on a business card? Name, company, phone number, email, fax, etc. Sounds simple right? Believe it…
Conversion Pipeline is alive! Conversion Pipeline, a strategic online marketing agency was created to help small businesses and non-profits utilize modern sales, marketing and communication strategies such as pay-per-click advertising, search engine optimization, public relations, business consulting, social media and other strategies to raise…
Marketing for Nonprofits Marketing For Nonprofits Is Different Than For-Profits Marketing for a nonprofit organization can be similar to marketing for a corporate for-profit business. Both types of organizations need to market to their consumers or targeted demographic. Marketing for a nonprofit takes…
Slow Sales? Why Not Market Yourself? I was talking to an old customer today that I haven’t spoken to in quite some time. I asked how business was. They said it was slow (the obvious answer for most businesses). I then proceeded to ask him what…
Pay Per Click Strategy Small businesses need to know that no matter what they are selling, pay per click advertising is almost a guaranteed way to get leads to your doorstep. … But pay per click advertising only brings in new leads and converts…
Is Pay Per Click Right For Your Business? Need more leads, sales, and loyal customers? Try Pay Per Click advertising. It works across multiple platforms, including Google and Facebook. Get the word out about your brand across multiple platforms to reach new potential customers. Is pay per click…
Grey Goose Has A Stellar Marcom Team! The most important common denominator in successful companies is the implementation of a successful Marcom (Marketing Communications) strategy. You can have the best product or service in your industry but if no one knows about it, or its benefits, it…
Take Advantage of Google’s Local Business Listings By Kevin Lee, ClickZ, Oct 23, 2009 For local searches in particular, paid listings are more relevant than organic ones. After all, marketers only want to pay for relevant clicks, and there’s never been a foolproof way for Google or…