What Is Search Engine Reputation Management?
Why Search Engine Reputation Management?
The Internet has given everyone with Internet access a voice and an opinion. No one complains when they receive positive comments, but negative comments can damage your reputation and create a public relations nightmare that can be searchable on the internet. It kind of leaves a dry taste in your mouth, doesn’t it? We cannot control what people say about us but we can monitor our reputation and create a strategic plan to combat these negative comments and posts. This is the foundation for Search Engine Reputation Management (SERM).
Whether it’s an negative blog post, punishing product review or a website dedicated to challenge your organization (see Ebay search examples below), Conversion Pipeline’s SERM solution can help you minimize the impact of negative comments and provide you with a strategic gameplan to combat future negative comments (and yes, they will happen).
Search Engine Reputation Management should be a natural extension of your Search Engine Optimization (SEO) and Social Media Marketing strategies. Social media campaigns often uncover reputation management issues, and SEO is one of many techniques that can be used to minimize the damage. It goes without saying that SERM is a very important thing to consider for your company. More people are conducting research online before they purchase a product and/or service. Just as shoppers utilize consumer review websites for comparison shopping, so do businesses, consumers, and corporate decision makers before investigating and new product or service. This makes SERM extremely important. So how is your reputation?