White Label PPC Services

As a marketing agency, providing Pay-per-click (PPC) services is a must. Traditional media still works, but more and more digital advertising is what businesses demand from their agency of record.

Running PPC campaigns take specialized knowledge and can be time consuming.  That’s why White Labeling is a perfect solution:  you can sell PPC services to your clients, and Conversion Pipeline will do all the work.

White Labeled Pay Per Click Deliverables

During the Start Up, Conversion Pipeline will consult with you to determine exactly what the end customer is trying to accomplish. That’s all you need to do! The rest is done by Conversion Pipeline. We take care of the following:

  • Create the campaigns
  • Create the text and display ads
  • Set up remarking lists
  • Configure the conversion goals and tracking
  • Complete the geographic and time of day ad setting
  • Every step of the campaign launch is handled

Each month, we provide a very slick marketing report that can be sent directly to your clients, and it will include your branding.

The Benefits of White Labeled PPC

By providing these services, you’ll reap many benefits, including:

  • Be considered a high value partner by your clients
  • Make more money with a new revenue stream
  • Save time by leaving all production work to us
  • Help your clients get more new customers
  • Your clients become “stickier” since you’re providing such high value services

What’s included in our White Label PPC management service?


  • Confirm Google Analytics Integration
  • Conversion Tracking Set up / Optimization
  • Call Tracking (Optional)
  • Google Tag Manager Implementation
  • Determine Key Performance Indicators (KPI)

Account Creation

  • Keyword Research
  • Landing page Development
  • Determine Conversion Goals
  • Ad creation (Search, Display, Video, etc.)
  • A/B split test Ads
  • Implement Ad extensions
  • Optimize website to increase quality score and conversions.
  • Determine Ad platform (Google Ads, Bing, Facebook, LinkedIn, etc.)

PPC Account Management

  • Performance Analysis
  • Bid optimizations
  • Negative keyword analysis
  • Ad copy split testing
  • Conversion Rate Analysis
  • Ongoing Keyword
  • Ad network budget allocation
  • Landing Page Recommendations

Account Reporting

  • Monthly White Label Reports
  • Review account activities
  • Discuss content strategy
  • Call Tracking
  • Account recommendations

What PPC Campaigns Do We Run?