Conversion Pipeline plans and runs SEO, paid advertising, websites and HubSpot for companies that measure marketing by the leads it produces.
We are not a broker who hands your account to freelancers. Strategy, campaigns, design, development and reporting are done by our own US based team, the same people you meet on the first call. That is how it has worked since Michael and Sam started the company in 2009.
Every discipline sits in one team, so the plan and the work never drift apart.
Michael and Sam met at UUNET in the late 90s and later shared an office at Cable & Wireless. Michael went on to become a part owner of a digital marketing and web development firm. Sam became a Product Marketing Manager in Verizon's web and colocation division.
In 2009 Michael decided to start his own firm, focused on SEO, PPC, social, email and website design. He told Sam about the plan over a few beers, and Sam was in. They both quit their jobs and built Conversion Pipeline from the ground up on sales skill and marketing experience.
A few years later they brought in Harry Brooks to lead SEO. Harry had built search engine optimization training programs at Network Solutions and advised hundreds of companies on search strategy. He is now a partner and our CMO.
The company that started in Northern Virginia now runs from two offices, Fairfax, Virginia and Nashville, Tennessee, and works with clients across the country.
The best way to judge an agency is by what it has done for clients like you. Each card leads with the number and links to the full story.
Form submissions grew from 2,432 to 3,958 in a year as we tuned the Google Ads account and the site around estimate requests.
Organic search sessions more than doubled, and the new visitors turned into leads and phone calls, not just pageviews.
Cost per click fell 63% on essentially flat spend, while calls from paid search more than doubled.
A Northern Virginia accounting firm went from almost no online presence to a steady flow of inbound leads.
Budget moved from traditional media into search, remarketing, lookalike audiences and lead forms.
2024 against 2023 for a family owned shower door and mirror company serving Northern Virginia, Maryland and DC.
See all fourteen on our case studies page.
Tell us about your business and where you want to grow. You will talk with a member of our team, not a call center.
These are the habits our clients mention most when they explain why they stay.
The people who plan your campaigns also build and run them. Nothing gets lost between a strategist and an outside vendor, and you always know who is doing what.
Monthly reports on leads, calls and cost per lead, with a plain English summary.
Ethical link building and honest ad practices that protect your accounts.
Answer engine and generative engine optimization alongside classic SEO.
A local service company and a national brand get different strategies.
You reach the person working on your account, not a ticket queue.
A small, senior team. Our leadership members are Google certified, and the people below are the ones who will work on your account.
Founded the agency in 2009 and still lives in the PPC accounts. Golf for networking, early walks with his dog and a talent for winning free stuff from Google.
Keeps projects on time and the company running smoothly, and is our local citation and link builder in chief. Metal concerts, lacrosse and shorts in winter.
Built SEO training programs at Network Solutions before joining us. His superpower is explaining SEO to anyone.
Our in-house designer. Big headphones, 90s cartoons, and weekends spent doodling or volunteering at dog rescues.
Never backs away from a hard problem. Away from work she is running, hiking or at the lake with her four children.
A Google Ads strategist who balances data with instinct, and believes ad copy should always have some personality.
Writes the pages and posts our clients rank with. A self-admitted bad singer, so he sticks to the keyboard.
Runs campaigns, fixes funnels and believes most marketing problems are fixable if you keep things simple.
Five years of helping businesses connect their goals to the right digital marketing plan.
Gets owners on the phone and keeps the pipeline honest. Would rather audit your lead sources than send another generic pitch.
Read articles from our team on the Conversion Pipeline blog or see Michael's author page.
Awards are not why clients hire us, but they do show that other people noticed the work.
Partner status is earned and renewed through certified people, client results and platform standards. The milestones below explain each one.
We have been a Google Partner since 2012, which means certified people and accounts held to Google's standards.
Just four years after we incorporated, the Greater Reston Chamber of Commerce named us Small Business of the Year.
The Greater Reston Chamber gave us its President's Award in June 2017. In March 2017, CIO Review listed us among the 20 Most Promising Google Technology Solutions Providers.
Named to the Journal's list of the 25 largest advertising agencies in Greater Washington two years in a row. Read the announcement.
CRM implementation, migration and reporting through our HubSpot services.
11350 Random Hills Road, Suite 800, Fairfax, VA 22030
Serving Northern Virginia, DC and Maryland. Fairfax digital marketing.
818 18th Avenue South, Nashville, TN 37203
Serving Middle Tennessee. Nashville digital marketing.
Call 877-877-0542, Monday to Friday, 9 am to 5 pm, or use our contact page.
Tell us what you want more of. We will tell you honestly whether we can help.
Michael Delpierre and Sam Collingwood founded Conversion Pipeline in 2009.
We have offices at 11350 Random Hills Road, Suite 800, Fairfax, VA 22030 and 818 18th Avenue South, Nashville, TN 37203.
No. Strategy, campaigns, design, development and reporting are handled by our in-house, US based team.
Yes. We have been a Google Partner since 2012, and our leadership members are Google certified.
Yes. We are a HubSpot Platinum Partner and offer a free HubSpot audit.
Home services, healthcare, legal, accounting, retail and e-commerce, home builders, education, security and B2B companies, among others.
Our PPC, HubSpot, CRO and Google Business Profile audits are free. The SEO audit is a paid, in-depth review.
Book a free consultation with the form on this page or call 877-877-0542. We will talk through your goals and current results first.
I went through 3 different online marketing companies for training and marketing services before finding Conversion Pipeline. They built my website and manage my email and online marketing activities. They continually make us money.
Conversion Pipeline greatly improved and expanded our online marketing strategy. We found new locations to promote our school, increased student enrollment and raised our brand awareness among distinguished members of the academic and medical communities.
Conversion Pipeline’s redesign of our website and digital marketing services have made a significant, positive impact on our business. We’ve seen impressive increases in website conversions, leads and new business as result of their efforts.
When I started My Exterminator, I called Conversion Pipeline to build my Google AdWords campaign from the ground up. Competing with much larger, national exterminator companies, I needed to ensure my Ad was found.
We participate in Conversion Pipeline’s SEO Training Program once a year. We saw immediate results once we implemented the strategies we learned in the SEO training program.
Conversion Pipeline has done much better work for me than large companies with a supposed national reputation. I’m top in Google for bankruptcy lawyers in Northern Virginia and their work has helped me stay there.