Short answer: we plan, design, build and launch a Shopify store around your products and customers, connect the apps and systems you rely on, and then keep improving it so more visitors turn into buyers. You get a store that looks like your brand, not a stock theme, and that your team can run day to day without calling a developer for every change.
Shopify is a flexible platform, and most of what makes a store succeed happens in the details: how products are organized, how fast pages load on a phone, how clear the path is from product page to checkout. Conversion Pipeline has been building websites since 2009 and online stores for well over a decade, and we have built Shopify stores for retailers, service providers and technology companies. If you are still comparing platforms, start with our overview of e-commerce website design and development.
We build on Shopify, Webflow and WordPress with WooCommerce, so we have no reason to push one platform. Shopify is usually the strongest fit when one or more of these sounds like your business.
Shopify handles large product lists, variants and collections well, so it is our usual pick for stores that expect to add products over time.
Reviews, subscriptions, shipping tools, email and your CRM can all plug into Shopify. We pick the apps that earn their place and connect them properly.
We design the mobile product page, cart and checkout first, because that is where most store visits happen.
A store is never finished. Shopify makes it practical to test changes, add features and run campaigns without rebuilding.
Smaller catalog where design and content lead? webflow Ecommerce may suit you better (see Webflow pricing). Already on WordPress? WordPress with WooCommerce could be the simpler path. Our Webflow vs WordPress comparison walks through the tradeoffs.
Every Shopify build covers the same foundations, then we add what your business specifically needs. Here is what is included and how the pieces connect.
Apps are one of Shopify's biggest strengths and one of the easiest ways to slow a store down. We start with what your business actually needs, such as payments, shipping, inventory, reviews, email and analytics, and connect each one so data flows where it should.
If you already run tools like HubSpot or another CRM, we make sure orders and customer data reach them cleanly, so sales and marketing are working from the same information.
Layouts built around your brand and your products, with clear navigation and calls to action, instead of a theme that looks like every other store.
Stores that look right and work smoothly on phones, tablets and desktops, tested across devices and browsers before launch.
Quick loading pages keep shoppers browsing. We size images properly, keep apps lean and watch speed as the store grows.
Payment gateways, inventory tools, reviews, email and CRM connections, set up and tested. See our integration services.
Well structured product pages, collections, blogs and media so customers find what they want and search engines understand your catalog.
Metadata, headings, URLs and content structured from day one, so the store can be found without a cleanup project later.
Built with industry standard security practices to protect customer data and keep the store dependable as traffic and orders grow.
Purchases tracked correctly in Google Analytics and your ad accounts, avoiding the common tracking problems that hide what is working.
We show your team how to manage products, orders and content, then stay available for updates, monitoring and improvements.
Walk us through your products, your current store and your goals. You'll leave with clear next steps either way.
Book a free consultationIf traffic is there but sales are not, our Shopify conversion team can find where shoppers drop off.
Explore Shopify CROCall us Monday through Friday, 9 to 5, and speak with someone who builds and markets Shopify stores.
Call 877-877-0542A new Shopify store needs traffic, and that traffic needs to buy. Because our team runs search, paid media and conversion work every day, we build each store with that growth plan in mind from the start. Every stage of the funnel has its own fix.
SEO brings in people already searching for what you sell, while PPC and social media advertising put products in front of buyers now. Start with an SEO audit or a PPC audit if you are already spending.
Shopify conversion rate optimization uses analytics, heatmaps, session recordings and A/B tests to find where shoppers hesitate, from product page to checkout. Learn how our wider CRO services work.
Abandoned cart and post purchase flows from our email automation team, plus retargeting for shoppers who left, turn one visit into several chances to sell.
An AI chatbot can handle sizing, shipping and product questions after hours. Here is how chatbots help conversions.
We learn your business, products and customers, then map the store structure, features and apps to your goals.
Layouts that balance your brand with usability: intuitive navigation, strong product pages and calls to action that stand out.
A responsive, high performance build with apps integrated, features configured and pages tuned for speed and accessibility.
Product pages, images and metadata structured for shoppers and search engines. Moving from another platform? We map every URL with 301 redirects.
Performance, functionality and compatibility testing across devices and browsers, so launch day is calm.
Hands-on training for your team, then ongoing maintenance, updates and growth work with SEO, PPC and CRO.
Redesigning an existing store? Read the SEO mistakes to avoid when redesigning so you keep the rankings you have earned, or get a quote and we'll plan the move with you.
We have designed and built websites since 2009 and have watched platforms rise and fall. That history shapes what we recommend.
Our paid search team has held Google Partner status since 2012, which informs how we build product pages and track sales.
We measure a Shopify store by orders and revenue, not by how it looks in a portfolio.
After discovery you get a written scope and price. If anything changes, we talk before extra work starts.
We work with businesses across the country from our offices in Fairfax, Virginia and Nashville, Tennessee. See the industries and locations we serve, or contact our team.
Tell us about your products and goals and we'll come back with a clear scope and price.
Shopify projects are quoted after discovery, because cost depends on your catalog size, the apps and integrations you need, how much custom design is involved and whether you are migrating from another platform. You get a written scope and price before any work begins. For context on how we price builds, see our Webflow pricing.
We combine custom design, solid development and a focus on conversions, and our team also runs SEO, paid media and CRO. The store is built to be found and to turn the traffic you pay for into orders.
Yes. Whether you are starting fresh or improving a current store, we can upgrade its design, functionality and performance while protecting the search rankings you already have.
Yes. We transfer products and content, map every old URL to its new address and set up 301 redirects so you keep your search visibility.
Yes. We set up payment gateways, inventory management, reviews, email, CRM connections and other apps, and build custom features when an off the shelf app does not fit. See our integration services.
Yes. Every store is responsive and we design the mobile product pages, cart and checkout first, then test on real devices and browsers.
We follow industry standard security practices and build for stability, so the store stays dependable as traffic and sales grow.
Yes. We structure product pages, collections, metadata and content so search engines can understand your catalog and shoppers can find you. Learn about our SEO services.
We train your team, then provide ongoing maintenance, updates and performance monitoring. Many clients also work with us on SEO, PPC, email and conversion rate optimization to grow sales.
Shopify usually suits larger catalogs and stores that need apps. Webflow Ecommerce fits smaller, design-led catalogs. WooCommerce makes sense if you already run WordPress. We build on all three and will tell you honestly which fits. Compare options on our e-commerce websites page.
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