Precision Targeting
for Maximum Impact

We combine the power of geofencing and Connected TV (CTV) to deliver highly targeted, data-driven campaigns that meet your audience where they are. From hyper-local targeting on mobile devices to immersive video experiences on the big screen, we help businesses of all sizes create measurable results across every channel.

As a digital marketing agency based in Northern Virginia and serving clients nationwide, we understand how to craft strategies that are as precise as they are scalable. Whether your goal is to drive in-store traffic, increase brand awareness, or boost online conversions, our CTV and geofencing solutions make your advertising spend work smarter.

Geofencing: Location-Based Advertising That Works

Geofencing allows you to deliver targeted ads to people within a specific geographic area using the GPS technology on their mobile devices. By setting up a virtual boundary, or "fence," around a particular location, we can trigger relevant ads when potential customers enter that zone.

Why Geofencing Delivers Results

  • Hyper-Precise Targeting: Your ads only appear to people in your defined zones,     ensuring no wasted impressions.
  • Real-Time Relevance: Connect with your audience when they are close and ready to     engage.
  • Trackable ROI: Monitor foot traffic, conversions, and other performance metrics     to clearly see results.
  • Customizable Strategies: Target neighborhoods, competitor locations, or specific     events to reach the right audience every time.

Geofencing is ideal for businesses looking to boost in-store visits, enhance event marketing, or gain an edge over local competitors.

The Power of Combining CTV and Geofencing

When geofencing and CTV are used together, your advertising strategy becomes even more powerful. By integrating location data with streaming video campaigns, we can deliver the right message to the right people at the right time.

Imagine showing a compelling video ad to someone in your target zone, then following up with mobile ads while they are nearby. This combination creates multiple touchpoints and keeps your brand top-of-mind during key moments of the decision-making process.

How Geofencing Works

  • Define the target area, such as your store, a competitor’s location, or a major event venue.
  • Create tailored ads that match the audience and the context.
  • Deliver ads directly to mobile devices within the target area.
  • Track engagement and measure performance in real time.

Connected TV (CTV): Engage Viewers Where Attention Is Highest

Connected TV (CTV) advertising combines the visual impact of traditional television with the precision and measurability of digital marketing. CTV delivers your ads through streaming platforms on smart TVs, devices like Roku or Amazon Fire Stick, and even gaming consoles.

This channel allows you to reach viewers in a premium, distraction-free environment where attention levels are high, making it one of the most effective ways to build brand recognition and drive conversions.

Benefits of CTV Advertising

  • Pinpoint Targeting: Reach audiences based on geography, demographics, interests, or behaviors.
  • Multi-Device Reach: Extend campaigns across households and devices for consistent brand exposure.
  • Data-Driven Insights: Access robust analytics to measure view rates, conversions, and ROI.
  • Scalable Campaigns: Whether you are targeting a local area or a nationwide audience, CTV campaigns adapt to your needs.

Advantages of a Combined Approach

  • Stronger Relevance: Deliver ads in a specific area while reinforcing your message on streaming platforms.
  • Cross-Device Retargeting: Engage users on TV, mobile, and desktop for a seamless experience.
  • Smarter Spend: Reduce wasted impressions and focus your budget where it delivers the most impact.
  • Comprehensive Measurement: Gain insight into both foot traffic and digital engagement for a full view of performance.

Why Businesses Choose
Conversion Pipeline

Our team of digital marketing experts builds campaigns that combine creativity, data, and strategy. Here’s why businesses across the United States trust us with their CTV and geofencing needs:

01

Proven Expertise

We have years of experience designing and executing high-performing location-based and streaming ad campaigns.

02

Tailored Strategies

Every campaign is built to meet your unique goals, audience, and budget.

03

Transparent Reporting

From impressions and view-through rates to foot traffic and conversions, you will always know exactly how your campaigns are performing.

04

Privacy Compliance

We prioritize user trust and follow the latest privacy guidelines while delivering precise targeting.

Our
Process

We use a streamlined, data-driven process to ensure every campaign delivers measurable results:

Discovery and Strategy

We take the time to understand your audience, goals, and competitors to create a tailored plan that aligns with your objectives.

Geo-Mapping and Targeting

Our team identifies high-value locations and audience segments to ensure your ads reach the people who matter most.

Creative Development

We design eye-catching visuals and engaging video content that connect with your audience and reflect your brand identity.

Campaign Activation

Your ads go live across CTV and mobile platforms with cohesive messaging that maximizes reach and impact.

Performance Monitoring

Using real-time analytics, we track engagement, conversions, and traffic to measure campaign success.

Ongoing Optimization

We fine-tune targeting, creative, and delivery to improve performance and maximize your return on investment.

Detailed Reporting

Our comprehensive reports break down key metrics and provide actionable insights for future growth.

Proven Results

Here are just a few ways our clients have benefited from CTV and geofencing:

  • Retail Chains: Increased foot traffic by over 25% during key promotion periods.
  • Service Providers: Boosted online leads by pairing hyper-local geofencing with targeted CTV ads.
  • Event Marketing: Successfully drove attendance and post-event engagement using a combination of CTV ads and real-time location targeting.

Contact us today to discuss how our team can help you leverage these advanced targeting tools to achieve your business goals.

Start Your CTV and Geofencing Campaign Today

Combining the precision of geofencing with the reach of CTV delivers a powerful advantage in today’s competitive digital landscape. At Conversion Pipeline, we make it simple to plan, launch, and manage campaigns that turn impressions into measurable results.

Contact us today to explore how Conversion Pipeline can deliver high-impact CTV andGeofencing campaigns tailored to your business goals.

Frequently
Asked Questions

1. What is geofencing and how does it work?

Geofencing uses GPS technology to create a virtual boundary around a location, such as your store, a competitor’s site, or an event venue. When people enter that area with their mobile devices, they can receive targeted ads, making your marketing highly relevant and precise.

2. What is Connected TV (CTV) advertising?

CTV advertising delivers video ads through streaming platforms like Roku, Amazon Fire Stick, or smart TVs. It combines the visual impact of traditional TV with the targeting and measurability of digital marketing.

3. What types of businesses benefit from geofencing and CTV campaigns?

Businesses of all sizes. Retail stores, service providers, event organizers, and more can benefit from CTV Campaigns.

4. Why should I combine geofencing and CTV advertising?

Using both together allows you to engage your audience at multiple touchpoints. For example, you can show a video ad on CTV, then follow up with mobile ads while they are near your location, reinforcing your message and driving higher conversion rates.

5. How do you measure the success of these campaigns?

We provide detailed analytics that track metrics like impressions, view rates, conversions, and even in-store foot traffic. This allows you to clearly see the return on your advertising investment.

6. How do you ensure privacy compliance in your campaigns?

We prioritize user trust by following the latest privacy guidelines and regulations while still delivering precise and effective targeting.

7. What is your process for launching a campaign?

Our process includes strategy development, geo-mapping, creative design, campaign activation, real-time performance monitoring, ongoing optimization, and detailed reporting to ensure measurable and scalable results.

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