Each case study below starts with the result, then explains the work behind it. Most compare the same period a year apart, so seasonality does not flatter the numbers.
The figures come from the client's own Google Analytics 4, Google Ads and call tracking data. Where we report traffic, we also report what it did: calls, form fills, estimate requests, orders. Some clients are named. Others asked us to describe them by industry and region, and we respect that.
Result first, then the client, the channels and a second number that backs it up.
Engagements across home services, healthcare, retail, professional services, education and security. Each card links to the full story: the starting point, what we changed and what happened next. New case studies appear here automatically as we publish them.
Every figure comes from the client's own analytics, ad platform or call tracking data. The cards below pull straight from our case study library, so each new result shows up here as soon as it is published.
Tell us where you want to grow. We will look at your site, your ads and your tracking, then come back with the first three things we would change.
Line the case studies up and the same few things show up again and again. None of them are tricks. They are habits we keep on every account.
Read about common conversion tracking problems if you are not sure your own numbers can be trusted.
A spring month always looks better than a winter month for a roofer. Comparing a period with the same period a year earlier takes that out of the picture. It is how we report to clients every month, and it is how most of these case studies are written.
We also show the cost side. Tysons Watch & Jewelry Exchange cut its cost per click 63% and its cost per conversion 14% on essentially flat spend. Growth that costs twice as much is not a win.
Every client gets a monthly report built on web analytics and call data, with a plain English summary of what changed and what we plan to do next.
If you already know which channel you want to fix, start with the service page. Each one links back to the case studies that prove it.
Every result on this page started the same way: a conversation about what a good lead looks like for that business.
We talk about your goals, your market and what has or has not worked so far.
Depending on the channel that is our free PPC audit, free HubSpot audit, free CRO audit or a paid SEO audit.
Calls, forms and bookings are tracked to the source before we change campaigns.
The fixes that move leads soonest go first.
Leads, cost per lead and what we will change next, compared year over year.
Our team has run search and paid media since 2009. The people who plan your campaigns are the people who build and manage them. Learn more about us.
Founded by Michael Delpierre and Sam Collingwood, with offices in Fairfax, VA and Nashville, TN.
Google Ads and analytics work held to Google's partner standards.
CRM, forms and reporting connected so leads keep their source.
Monthly reports on leads and cost per lead, not vanity metrics.
Browse past design work in our portfolio or see every market we serve on industries and locations.
Tell us what a good lead is worth to you. We will show you where we would start.
Yes. Every figure comes from the client's own analytics, ad platform or call tracking data, and most compare the same months a year apart.
Some clients prefer not to be named publicly. In those cases we describe them by industry and region, such as a Virginia plastic surgery practice.
We cannot promise the same numbers, because every market and starting point is different. We can promise clear tracking, honest reporting and a plan built around your leads.
Google Ads can produce leads within days of launch. SEO usually shows movement in the first three months and steadier lead growth after about six.
Our PPC audit, HubSpot audit, CRO audit and Google Business Profile audit are free. The SEO audit is a paid, in-depth review quoted by site size.
Home services, healthcare, legal, accounting, retail and e-commerce, home builders, education, security and B2B companies, among others.
Every client gets a monthly report covering leads, calls, cost per lead and what we plan to change next, built on GA4, Google Ads and call tracking.
We have offices in Fairfax, Virginia and Nashville, Tennessee, and we work with clients across the United States.
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Conversion Pipeline’s redesign of our website and digital marketing services have made a significant, positive impact on our business. We’ve seen impressive increases in website conversions, leads and new business as result of their efforts.
When I started My Exterminator, I called Conversion Pipeline to build my Google AdWords campaign from the ground up. Competing with much larger, national exterminator companies, I needed to ensure my Ad was found.
We participate in Conversion Pipeline’s SEO Training Program once a year. We saw immediate results once we implemented the strategies we learned in the SEO training program.
Conversion Pipeline has done much better work for me than large companies with a supposed national reputation. I’m top in Google for bankruptcy lawyers in Northern Virginia and their work has helped me stay there.
