Social media advertising is paying to put your message in front of specific people on platforms like Facebook, Instagram, LinkedIn and YouTube, chosen by who they are and what they have done, not by what they typed into a search box.
That makes it the best channel for reaching buyers who do not know you yet, and for staying in front of people who visited your site and left. Organic posting rarely does either anymore. The platforms limit how many followers see an unpaid post, so reach now comes from a budget, a clear audience and creative worth stopping for.
We plan, build and manage paid social for local businesses and B2B companies, and we track every campaign to leads and sales, not likes.
Example ad and results for illustration.
Tell us who you sell to and what a good lead looks like. We will recommend platforms, audiences and a starting budget.
Get a free quoteMost visitors leave without calling. Retargeting keeps your offer in front of them across social and the web.
See retargetingOur PPC audit is free. We show where search budget is leaking and how social and search should split the work.
Get a free PPC auditEach platform reaches different people in a different frame of mind. We pick the ones that match your buyer and budget instead of spreading thin across all of them.
Target by job title, seniority, company size and industry, then collect leads with forms that fill in from the member's profile. It costs more per click than Facebook, but one good B2B lead can be worth it.
The widest reach and the deepest targeting for local and consumer brands. See Facebook and Instagram advertising.
Video ads aimed at your site visitors or at people researching your category, without a TV budget.
Best for brand awareness and timely topics. It is not right for every business, and we will tell you if it is not.
Strong for home, retail and lifestyle brands, because people use it to plan purchases.
Pair social with CTV and geofencing for reach on every screen.
Search ads wait for someone to type a query. Social ads go find the people likely to buy, based on location, life stage, interests, job and behavior. The skill is in building audiences that are big enough to scale and tight enough to stay profitable.
For a regional home builder, moving budget from print into lookalike audiences, lead forms and remarketing helped cut cost per acquisition from more than $600 to about $150.
Most people need several visits before they reach out. Retargeting keeps your offer in front of them on social, YouTube and across the web.
The two channels do different jobs, and the strongest programs use both. Social builds demand and retargets. Search captures people who are ready now.
For that national homebuilder, Facebook drove 16% of conversions compared with 3% from Google Ads, while the Google budget was nearly double. See our PPC management services for the search side.
On social, the creative is the targeting. The image or the first two seconds of video decide whether anyone reads your offer. We write, design and test several angles at once, then put budget behind the ones that produce leads.
Instant forms on Facebook, Instagram and LinkedIn let people raise their hand without leaving the app, with details filled in from their profile. We connect those leads straight to your CRM so sales can follow up in minutes, not days.
When the ad sends people to your site instead, the page has to match. Our landing page and CRO teams build pages for paid traffic, and the CRO audit is free.
Platform dashboards are generous with credit. We set up tracking that shows what actually happened after the click, so budget goes to the campaigns that produce customers.
Meta and LinkedIn pixels plus server side conversion tracking, so iPhone privacy changes do not hide your results.
Call tracking ties phone leads back to the campaign and ad that drove them.
Form leads flow into HubSpot or Salesforce, with source data intact. See CRM implementation.
Closed deals are sent back to the platforms so they optimize for buyers, not just form fills.
Not sure your tracking is right? Read about common conversion tracking problems or see our web analytics services.
Most campaigns are live within two to three weeks of kickoff. The first month is about learning which audiences and messages work, and the months after are about scaling them.
We learn your offer, margins and what a qualified lead looks like, and review any past campaigns.
We choose platforms, build audiences and set a budget split between new reach and retargeting.
We write and design several ad angles for each audience, with formats sized for every placement.
Pixels, server side events, lead form integrations and call tracking go in before launch.
We shift budget toward the ads and audiences producing leads and refresh creative before it wears out.
Monthly reporting on leads, cost per lead and sales, with clear next steps.
Paid social works best when the buyer is easy to describe and the offer is easy to see. These are the industries where we use it most.
Read why social media works so well for home builders and our advanced LinkedIn lead generation strategies.
We have managed paid media since 2009. Our team learns your goals, messaging and buyer before anything launches, and builds strategy from past results, not a hunch.
Experience across search, social, streaming TV and display, so each channel is planned with the others.
Held to strict standards for certification, spend and results on the search side of your program.
Strategists, designers and analysts who work on your account directly. Nothing is outsourced.
Monthly reports built on tracked leads and revenue, not reach and likes.
See more case studies or learn about our team.
Get a free social ads quote with recommended platforms, audiences and budget. Or contact us with a question.
No. Organic posts reach a small share of your followers now, so we focus budget on paid campaigns aimed at the right audience. A modest posting schedule still helps credibility when people check your page.
Facebook and Instagram fit most local and consumer businesses. LinkedIn is the strongest for B2B. YouTube works well for considered purchases, and Pinterest suits home, retail and lifestyle brands. We recommend based on who buys from you.
It depends on your market, audience size and goals. We recommend a starting budget in your free quote, then adjust once we see real cost per lead data from the first few weeks. Request a quote with the form on this page.
Clicks are often cheaper. One national homebuilder paid $0.95 per click on Facebook compared with $5.38 on Google. Intent is lower on social, so the two channels work best together. See PPC management.
Audiences the platform builds from people who resemble a source list, like your recent customers. They are one of the most efficient ways to reach new buyers at scale.
Yes. Lead forms on Facebook, Instagram and LinkedIn let people submit their details inside the app, prefilled from their profile. We send those leads straight to your CRM.
Showing ads to people who visited your site or engaged with your content but did not convert. It keeps your offer in front of warm prospects while they decide. See retargeting.
We install platform pixels with server side tracking, connect lead forms to your CRM and use call tracking, then report on leads, cost per lead and sales. See web analytics.
Yes. Our team writes copy and designs images and short videos for each audience, and we test several angles to find what works.
Campaigns usually launch within two to three weeks. Lead flow often starts in the first weeks, and cost per lead typically improves over the first two to three months as we optimize.
I went through 3 different online marketing companies for training and marketing services before finding Conversion Pipeline. They built my website and manage my email and online marketing activities. They continually make us money.
Conversion Pipeline greatly improved and expanded our online marketing strategy. We found new locations to promote our school, increased student enrollment and raised our brand awareness among distinguished members of the academic and medical communities.
Conversion Pipeline’s redesign of our website and digital marketing services have made a significant, positive impact on our business. We’ve seen impressive increases in website conversions, leads and new business as result of their efforts.
When I started My Exterminator, I called Conversion Pipeline to build my Google AdWords campaign from the ground up. Competing with much larger, national exterminator companies, I needed to ensure my Ad was found.
We participate in Conversion Pipeline’s SEO Training Program once a year. We saw immediate results once we implemented the strategies we learned in the SEO training program.
Conversion Pipeline has done much better work for me than large companies with a supposed national reputation. I’m top in Google for bankruptcy lawyers in Northern Virginia and their work has helped me stay there.