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Case Studies
Case Studies

Where Ideas
Turn Into Impact

From marketing campaigns to custom websites, these real-world results show the impact of great ideas executed right.
Content Marketing
SEO Audit
Local SEO
JKE Enterprises

JK Enterprise Landscape Supply, the Mid-Atlantic’s largest mulch, stone, and topsoil supplier hired us to overhaul their entire online strategy to drive new, high margin revenue for residential and commercial clients at discount wholesale prices.

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Local SEO
Content Marketing
SEO Audit
TULANE UNIVERSITY CASE STUDY

Tulane’s School of Public Health and Tropical Medicine (SPHTM) is the oldest school of public health in the country, and the only American School of Tropical Medicine.

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Local SEO
SEO Audit
STYLE ROOFING CASE STUDY

For over 23 years, Style Roofing has utilized their professional craftsmen and top-quality products to ensure that every client’s roof is both durable and dependable.

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JKE Enterprises

JK Enterprise Landscape Supply, the Mid-Atlantic’s largest mulch, stone, and topsoil supplier hired us to overhaul their entire online strategy to drive new, high margin revenue for residential and commercial clients at discount wholesale prices. Prior to the website, the client took all orders on the phone, each of which took 6-15 minutes. The website launch dramatically reduced the number of phone orders, saving money for JK and saving time for customers. We built a custom shipping module into the website to enable accurate shipping charges. The website launched in March 2015. Since its launch, over 72,847 items have been sold on the website.

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TULANE UNIVERSITY CASE STUDY

Tulane’s School of Public Health and Tropical Medicine (SPHTM) is the oldest school of public health in the country, and the only American School of Tropical Medicine. Added more than 33,00 targeted website visitors with Conversion Pipeline managing their pay-per- click campaign.

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STYLE ROOFING CASE STUDY

For over 23 years, Style Roofing has utilized their professional craftsmen and top-quality products to ensure that every client’s roof is both durable and dependable.

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OUR WORKS
OUR WORKS

Our Portfolio
Web Design & Creative

From marketing campaigns to custom websites, these real-world results show the impact of great ideas executed right.
Tri-Fold Brochure

The Craig family has been providing moving services in Virginia, Maryland, and all of Metro Washington DC through four generations. Their values consist of: Putting customer first, listening, taking all jobs seriously and personally, providing only the highest quality of service while maintaining reasonable rates, and ensuring all team members are well-trained, professional, and courteous.

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Trade Show Banner

While working with IsI, clients are kept current on our capabilities, costs, schedules and deliverables. ISI’s commitment to professionally manage client’s security needs provides the confidence that they will be in full compliance and at a reasonable cost. ISI provides proven and reliable solutions that let clients focus on their mission rather than on the technology supporting it.

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Pocket Folder

Since 1988, RMA Limo has been the one and only name in first class chauffeured travel. Headquartered in the Washington-Baltimore metropolitan area, their state-of-the-art technology includes vehicle tracking and a mobile booking app that delivers a car at the push of a button. RMA makes transportation easier and more seamless than ever

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Full-Page Magazine Ad

Since 1988, RMA Limo has been the one and only name in first class chauffeured travel. Headquartered in the Washington-Baltimore metropolitan area, their state-of-the-art technology includes vehicle tracking and a mobile booking app that delivers a car at the push of a button.

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Events Flyer

Breaux Vineyards is one of Virginia’s largest vineyards and wine tasting facilities offering 17 different grape varieties. It is also the areas most desired destinations for an elegant vineyard weddings. Nestled between the foothills of the Blue Ridge and Short Hill Mountains, the estate has 104 acres of vineyard on 404 picturesque acres of land.

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Conversion Pipeline designs websites to improve user experience and capture leads. After all, what good is a beautiful website if it doesn’t convert visitors into prospects, or complete transactions?

Who We
Do Work For

At Conversion Pipeline, we maintain an individual approach to each of our client’s needs.

What Our Clients
Say About Us

01/06
JK Enterprises
  • Branding
  • Remarketing
  • Web Design
  • Web Development

I went through 3 different online marketing companies for training and marketing services before finding Conversion Pipeline. They built my website and manage my email and online marketing activities. They continually make us money.

01/06
Tulane University School of Public Health & Tropical Medicine
  • Branding
  • Remarketing
  • Web Design
  • Web Development

Conversion Pipeline greatly improved and expanded our online marketing strategy. We found new locations to promote our school, increased student enrollment and raised our brand awareness among distinguished members of the academic and medical communities.

01/06
Industrial Security Integrators
  • Branding
  • Remarketing
  • Web Design
  • Web Development

Conversion Pipeline’s redesign of our website and digital marketing services have made a significant, positive impact on our business. We’ve seen impressive increases in website conversions, leads and new business as result of their efforts.

01/06
My Exterminator
  • Branding
  • Remarketing
  • Web Design
  • Web Development

When I started My Exterminator, I called Conversion Pipeline to build my Google AdWords campaign from the ground up. Competing with much larger, national exterminator companies, I needed to ensure my Ad was found.

01/06
Moss Building & Design
  • Branding
  • Remarketing
  • Web Design
  • Web Development

We participate in Conversion Pipeline’s SEO Training Program once a year. We saw immediate results once we implemented the strategies we learned in the SEO training program.

01/06
The Law Offices of Robert Weed
  • Branding
  • Remarketing
  • Web Design
  • Web Development

Conversion Pipeline has done much better work for me than large companies with a supposed national reputation. I’m top in Google for bankruptcy lawyers in Northern Virginia and their work has helped me stay there.

DIGITAL MARKETING SERVICES

Grow your Revenue
Scaleable Solutions

Let’s Discuss

At Conversion Pipeline, we maintain an individual approach to each of our client’s needs. In some ways, we may concentrate primarily on search engine optimization & marketing, and in others, we may depend more on social media or conversion rate optimization.

Our team of pay-per-click professionals will drive qualified prospects and grow your revenue with scalable PPC solutions. Stop spending money on PPC campaigns that are not structured correctly, do not have the right conversion goals in place, and are not measuring the right KPI. Take control of your PPC advertising now with our custom PPC solutions!

Our industry-leading content marketing services are designed to fulfill your business objectives with strategy development and content creation. Fuel your brand with results-oriented, compelling content for your website, email marketing campaigns, social media outlets, and paid distribution. You can boost your brand’s trust and develop a loyal audience for years to come. Content strategy is our passion.

Let’s Discuss
Marketing Trends

10 Digital Marketing
Trends For 2025

Conversion Pipeline has compiled the Top 10 Digital Marketing Trends we see as having the biggest impact to marketers in 2024. Not all marketers will deploy every solution mentioned but all should understand how these solutions will impact their business, and have a digital marketing strategy in place that compliments the trends. Learn how you can be more strategic in your approach given the recent market downturn and pending recession. Focus on campaigns that are more targeted and cost-effective.

Marketing
Resources

5 Costly Digital Marketing Mistakes Home Service Contractors Still Make—and How Conversion Pipeline, Virginia’s Leading SEO & PPC Experts, Can Help

In today’s AI-driven, voice-first, intent-focused search environment, even a few missteps can derail your online visibility. At Conversion Pipeline—Virginia’s trusted...

What Happened to Conversions in Google Analytics?

A little bit over a year ago, March 2024 to be exact, Google renamed “conversions” to “key events” in Google Analytics 4 (GA4) to address confusion from mismatched conversion reporting between GA4 and Google Ads. Google stated that the change aims to standardize terminology and improve clarity across platforms...

And Yes—Content Is Still King for SEO in 2025

In 2011, we wrote a blog post declaring “Content is Still King” when it comes to SEO—and in 2025, that statement is more accurate than ever. While SEO has evolved with new algorithms, AI tools, and user behaviors, one truth remains: properly optimized, high-quality content is still at the heart of a successful digital marketing strategy.