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SEO audit basics

What Is an SEO Audit?

An SEO audit is a hands-on review of your website by a search professional to find what is helping and what is hurting your organic rankings. It looks at on-page factors like titles, content and structured data, off-page factors like your backlink profile, and the technical side of how search engines crawl and index your pages.

Think of it as a diagnosis before treatment. Rankings rarely slip for one reason. More often it is a mix of small problems, such as a looping redirect, a sitemap full of the wrong pages and title tags that don’t match what people search for. An audit finds all of them and explains why your site ranks the way it does today.

It is also the first step in every SEO campaign we run. If you want the same clarity for your site, request your SEO audit and we will take it from there.

2009
Doing digital marketing since
2012
Google Partner since
250+
Clients served
11K+
Projects delivered
What the audit covers

What Our SEO Audit Covers

Our audit looks at both on-page and off-page SEO. Every finding comes with a plain explanation and a recommendation, so you know what it means and what to do about it.

Technical Health & Crawlability

We check that search engines can reach every important page, and flag 5xx errors, redirect loops, HTTPS pages linking to HTTP and broken internal links.

Indexing & Duplicate Versions

We confirm your pages are indexed, your sitemap only lists the right URLs, there are no manual actions, and Google sees one version of your site, not four.

On-Page SEO

Title tags, meta descriptions, headings and alt text are reviewed page by page. Having text in a title field is not the same as having the right keywords in it.

Content & Conversion Review

A person, not a tool, looks at what visitors see above the fold, how clear your benefits are and where your calls to action sit.

Keywords & Rankings

You get your current organic rankings, impressions and clicks, plus new keyword opportunities for your pages and future link building.

Backlink Profile

We look for toxic links pointing at your site and report how many backlinks you have and the anchor text they use.

Speed & Core Web Vitals

We measure page speed and Core Web Vitals and explain the real cause, whether that is oversized images or third-party scripts slowing pages down.

Structured Data & AI Search

We check schema markup against Google’s guidelines and test how your brand shows up in ChatGPT, Google AI Overviews, Perplexity and Gemini. Learn more about AEO and GEO.

Plus a look at your competition

We compare your site with competitors on backlinks, domain ranking, traffic and keyword rankings. Whether you sell nationally or serve one city, knowing that landscape shapes the strategy. Local businesses can pair this with our local SEO services.

Request your SEO audit

Fill out the short form with your website and goals. A member of our SEO team will follow up with next steps.

Request an audit

Running Google Ads too?

Pair your SEO audit with a free PPC audit and see where your ad budget is leaking.

See the PPC audit

Questions first?

Call and talk with someone on our SEO team about your site before you sign up.

Call 877-877-0542
What you get

Two Reports, One Clear Plan

When the review is done, you get two documents. Together they cover every issue and recommendation, written for both the people who will fix things and the people who sign off on the work.

  • A detailed technical report in a spreadsheet, listing every issue we found. Yes, that includes every broken link.
  • An executive summary that turns technical terms into plain English and explains how each issue affects organic search and your business.
  • Clear recommendations for what to fix and how, so nothing is left as a vague warning.
  • A walkthrough of the findings with your technical team, since the full report can be long.

You can hand the plan to your own developers or have our team handle it through ongoing SEO.

Request an audit
How it works

How the SEO Audit Works

There is nothing to install and no long questionnaire. Here is what happens after you sign up.

01

Request your audit

Fill out the short form on this page with your website and what you want to improve.

02

We learn your goals

We confirm your priorities, your market and the competitors you want to beat, so the audit focuses on what matters to your business.

03

Manual analysis

Our SEO team reviews your site by hand, using professional tools for data and real judgment for everything a tool can’t read.

04

Report delivery

You receive the technical report and the executive summary, with every issue ranked and explained.

05

Walkthrough & next steps

We review the findings with your team and answer questions. Fix things in-house or let us implement the recommendations for you.

→

Ready to start?

Step one is a short form. Request your audit now.

Who it is for

Who Should Get an SEO Audit?

Your rankings or traffic dropped

You used to show up for your best keywords and now you don’t. An audit pinpoints what changed, from technical errors to new competition.

You are planning a redesign

A redesign can wipe out years of rankings. Audit first so you know what to protect. Read the most common redesign SEO mistakes.

You serve a local market

Law firms, dental practices, home service companies and pest control businesses all compete for local searches. See how we help law firms, dental practices, home service companies and pest control companies.

Free tools left you guessing

Free SEO reports give a bird’s eye view but miss context. If you have a score and no idea what to do with it, a manual audit fills the gap.

Not sure where your industry fits? Browse the industries we serve or read about the SEO issues you can’t ignore.

Why Conversion Pipeline

Why Choose Us for Your SEO Audit

A manual process, not a robot

Software can tell you a title tag exists. It can’t tell you the keywords in it are wrong for the page. Our audits are done by people whose job is search engine optimization.

Experience since 2009

We have been helping businesses grow online since 2009 and have been a Google Partner since 2012, with more than 250 clients and over 11,000 projects behind us.

Built for AI search

AI visibility testing is part of our standard audit, so you see where you stand in AI answers as well as classic search. Our take on Google AI Mode explains why that matters.

We can do the work too

We do more than point out problems. Our team can implement the fixes through SEO, CRO and PPC so results show up in leads, not just reports.

See What Is Holding Your Rankings Back

Get a clear, prioritized list of fixes from people who do SEO every day. Prefer email? Contact us instead.

FAQ

SEO Audit FAQs

1. What is an SEO audit, and why does my website need one?

An SEO audit is a review of the on-page, off-page and technical factors that affect your search visibility, done by a search professional. It shows how search engines crawl and index your site and pinpoints what to fix to improve organic performance.

2. How much does an SEO audit cost?

Pricing is quoted based on the size and scope of your website. Fill out the form on this page or call 877-877-0542 and we will scope your audit.

3. How is a professional audit different from a free online SEO tool?

Free tools give a quick snapshot but miss context. A tool sees that a title tag exists, not whether it matches search intent. A tool reports a low mobile speed score, but a person can tell whether the fix is image compression or a third-party script.

4. What do I receive at the end of the audit?

You receive a detailed technical report in a spreadsheet and an executive summary written in plain English. Both include recommendations for what to fix.

5. What does the SEO audit check?

It covers crawlability and indexing, redirects, HTTPS and sitemap issues, internal links, title tags, meta descriptions and alt text, structured data, duplicate site versions, manual actions, keyword rankings and opportunities, backlink health, Core Web Vitals, content and calls to action, and competitive benchmarks.

6. Does the audit include a competitive analysis?

Yes. We compare your site with competitors on backlinks, domain ranking, traffic and keyword rankings to shape a strategy that can actually win.

7. Does the audit look at AI search visibility?

Yes. As part of our standard SEO audit, we test how your brand appears across ChatGPT, Google AI Overviews, Perplexity and Gemini for the questions your customers ask.

8. Who is the executive summary for?

It is written for owners and leadership. It explains the technical findings without jargon, how they affect organic search and the business, and what we recommend.

9. Can you fix the issues the audit finds?

Yes. You can hand the recommendations to your own team, or our SEO team can implement them as part of an ongoing SEO engagement.

10. How do I get started?

Fill out the form on this page or call 877-877-0542. Someone from our SEO team will follow up to confirm your goals and next steps.

Book Now

Request Your
SEO Audit Today!

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What Our Clients
Say About Us

01/06
JK Enterprises
  • Branding
  • Remarketing
  • Web Design
  • Web Development

I went through 3 different online marketing companies for training and marketing services before finding Conversion Pipeline. They built my website and manage my email and online marketing activities. They continually make us money.

01/06
Tulane University School of Public Health & Tropical Medicine
  • Branding
  • Remarketing
  • Web Design
  • Web Development

Conversion Pipeline greatly improved and expanded our online marketing strategy. We found new locations to promote our school, increased student enrollment and raised our brand awareness among distinguished members of the academic and medical communities.

01/06
Industrial Security Integrators
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  • Web Design
  • Web Development

Conversion Pipeline’s redesign of our website and digital marketing services have made a significant, positive impact on our business. We’ve seen impressive increases in website conversions, leads and new business as result of their efforts.

01/06
My Exterminator
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  • Web Design
  • Web Development

When I started My Exterminator, I called Conversion Pipeline to build my Google AdWords campaign from the ground up. Competing with much larger, national exterminator companies, I needed to ensure my Ad was found.

01/06
Moss Building & Design
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  • Web Development

We participate in Conversion Pipeline’s SEO Training Program once a year. We saw immediate results once we implemented the strategies we learned in the SEO training program.

01/06
The Law Offices of Robert Weed
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  • Remarketing
  • Web Design
  • Web Development

Conversion Pipeline has done much better work for me than large companies with a supposed national reputation. I’m top in Google for bankruptcy lawyers in Northern Virginia and their work has helped me stay there.