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Webflow design and development

What Does a Webflow Agency Actually Do?

A Webflow agency plans, designs and builds your site inside Webflow, sets up the CMS so your team can publish on its own, and makes sure the finished site loads fast, ranks and turns visitors into leads.

Webflow gives designers real control over layout without a theme in the way, and it hosts the site for you, so there are no plugins to patch. What it does not do is plan your pages, write for search or decide where the calls to action go. That part is our job.

We have built websites since 2009 and our own site runs on Webflow. Every build is scoped and quoted after a short discovery call. If you want numbers first, our Webflow pricing guide lays out starting prices and what Webflow bills each month.

What we build
Custom marketing sites, CMS driven blogs and resource hubs, landing pages and Webflow stores
Who edits it
Your team, in the Webflow Editor, with training at launch
Where builds start
$5,000 for a starter site, $12,000 for a fully custom business site
Who does the work
An in-house, US-based team of designers, developers and SEO specialists

Every page is designed and built in Webflow itself, not converted from a template.

2009
Building websites since
+147%
Contact form conversions after a new site launch for RMA
$5,000
Where Webflow builds start
2012
Google Partner since

Get a free quote

Tell us what the site needs to do. We come back with a written scope, timeline and price, with no obligation.

Get a free quote

See Webflow pricing

Starting prices for each type of build, plus the hosting and Workspace fees Webflow charges directly.

Webflow pricing

Moving from WordPress?

See how the two platforms compare on editing, upkeep, speed and SEO before you decide.

Webflow vs WordPress
Is Webflow right for you?

When Webflow Is the Right Platform

We build on Webflow, WordPress and Shopify, so we have no reason to push one. Webflow is our first pick when design matters, the site is mainly about generating leads and the team wants to update it without filing a ticket. Here is how we steer clients.

If you need
Webflow
Consider instead
A marketing site your team edits often
WebflowStrong fit. Visual editing and the CMS are built in
Consider insteadWordPress works too, with more plugin upkeep
Custom design without theme limits
WebflowStrong fit. Layout is built from scratch
Consider insteadMost themes need custom code to break the mold
Low maintenance and no plugin updates
WebflowStrong fit. Webflow handles hosting and security
Consider insteadWordPress needs regular updates and backups
A large catalog with complex checkout
WebflowPossible, but often not the best choice
Consider insteadShopify is usually the better platform
Thousands of posts and custom plugins
WebflowPossible with planning around CMS limits
Consider insteadWordPress gives more room to extend

Still deciding? Read our full Webflow vs WordPress comparison or browse all of our web design and development services.

What you get

What Goes Into a Webflow Site We Build

A good Webflow site is more than a nice homepage. These are the pieces we plan and build on every project, scaled to the size of the site.

CMS collections that keep the site growing

Blog posts, case studies, team members, locations and services live in CMS collections, so adding a page means filling in a form, not designing a new one.

Custom design, no templates

Layouts designed around your brand and your buyers, then built pixel for pixel in Webflow.

SEO built in from day one

Keyword mapped pages, clean headings, metadata, schema and 301 redirects from your old site.

Forms that reach your CRM

Forms connected to HubSpot, your CRM or your inbox, with call and form tracking so every lead is counted.

Interactions with a purpose

Motion that guides the eye to the next step instead of slowing the page down.

Accessibility checks

Color contrast, alt text, keyboard navigation and labeled forms checked before launch.

Speed and search

Fast Pages Google Can Read

Webflow writes clean code and serves every page from a global CDN, which gives you a head start. The rest comes down to choices made during the build, like image sizes, font loading, how much animation runs on a phone and how the headings are structured.

We check Core Web Vitals on mobile before launch, set up schema markup, and build a full redirect map when you are moving from another platform, so the rankings you already earned come with you. Read the most common SEO mistakes in a redesign to see what we guard against.

Every layout is responsive from the first wireframe, and when you need APIs or third party tools wired in, our integration team handles it. After launch, our SEO services team keeps building on that foundation.

Example scores. Results depend on the content and features of each site.

Webflow pricing

What a Webflow Site Costs

Every project gets a written quote after discovery. These starting prices show where each type of build begins. Webflow's own hosting is billed separately, and most business sites land on the CMS plan at about $25 a month.

Starter site, from $5,000

Five to ten pages from a proven layout system, your branding, a mobile first build, a connected contact form and basic SEO setup.

Custom business site, from $12,000

Fully custom design, a CMS blog or resource hub, interactions, analytics and CRM integration and a keyword mapped structure.

Advanced build, from $25,000

Large page counts, ecommerce, memberships or localization, migrations with full redirect mapping and custom integrations.

Webflow pricing guide

See the full cost breakdown

Agency build prices, Webflow Site and Ecommerce plans, Workspace seats and the factors that move a quote up or down.

See Webflow pricing
Our process

How We Build a Webflow Site, Step by Step

Most Webflow sites take six to twelve weeks from discovery to launch, depending on size and how quickly content comes together. You always know which step we are on.

1

Discovery

We learn your goals, buyers and current results, review analytics and agree on the pages and features the site needs.

2

Sitemap and wireframes

We plan the page structure around how people search and buy, then sketch each key page before any design work.

3

Design

Our designers create the look for desktop and mobile. You review real page designs, not mood boards.

4

Webflow build

Developers build the site in Webflow with reusable components, CMS collections and clean class naming.

5

Content, SEO and testing

We load content, set metadata, schema and redirects, then test forms, speed and every breakpoint.

6

Launch and training

We launch, watch rankings and tracking closely, and train your team to edit pages and publish posts.

After launch

Building the Site Is Half the Job

The point of Webflow is that your team can change a headline, add a case study or publish a blog post without waiting on anyone. We set up the Editor so the important layouts are protected, and we train your staff before handoff.

When you want more than upkeep, we stay on as your growth team. That can mean SEO, Google Ads management, conversion rate optimization starting with a free CRO audit, or web analytics so you can see exactly which pages bring in leads.

Already on Webflow with a site that is not performing? We take over existing builds too, starting with a review of what is holding it back. Simple upgrades like a website chatbot or a dedicated landing page can also lift leads quickly.

Why Conversion Pipeline

Why Businesses Choose Us for Webflow

Plenty of studios can make a Webflow site look good. We build sites that have a job to do, and we stay accountable for whether they do it.

Design and marketing in one team

The people who build the site also run SEO, ads and CRO, so the site is planned around how you win customers.

Building websites since 2009

More than 250 clients served across home services, healthcare, legal, retail and B2B.

Google Partner since 2012

We plan every site around search and paid traffic from the first sitemap.

HubSpot integrations

Forms, tracking and landing pages connected to HubSpot so leads arrive with their source attached.

Results

What a Better Website Changes

These results come from websites we designed and built for clients on several platforms, paired with the marketing that sends them traffic.

Browse our web design portfolio, including the RMA website redesign, Breaux Vineyards and Gainesville Dental Associates, see more case studies, or read more about Conversion Pipeline.

Related services

Other Platforms and Services We Offer

See our full web design and development practice, ecommerce websites and dental website design.

Ready to Build a Webflow Site That Brings In Leads?

Tell us about your goals and we will send a written scope and quote. Want a ballpark first? See Webflow pricing or contact us.

FAQ

Webflow design and development questions

1. How much does a Webflow website cost?

Our Webflow builds start at $5,000 for a starter site, $12,000 for a fully custom business site and $25,000 for advanced builds with ecommerce, localization or large migrations. Webflow hosting is billed separately, usually about $25 a month for a business site on the CMS plan. See the full Webflow pricing guide.

2. Is Webflow better than WordPress?

It depends on the site. Webflow is easier to maintain and gives designers more control, while WordPress offers more plugins and more room for custom functionality. We build on both and recommend whichever fits your goals. Read our Webflow vs WordPress comparison.

3. How long does a Webflow build take?

Most sites take six to twelve weeks from discovery to launch. Smaller starter sites can be faster, and large migrations or ecommerce builds take longer. Content readiness is usually the biggest factor.

4. Can my team update the site after launch?

Yes. We set up the Webflow Editor and CMS so your team can edit text, swap images and publish posts without touching the design, and we train your staff before handoff.

5. Will moving to Webflow hurt my SEO?

Not when the migration is planned. We map every old URL to its new home with 301 redirects, carry over metadata, and monitor Search Console after launch so rankings come with you. See our SEO services.

6. Can you build an online store on Webflow?

Yes. Webflow Ecommerce works well for smaller catalogs with a strong brand story. For large catalogs or complex checkout we often recommend Shopify instead. Compare with Shopify design and development.

7. Do you connect Webflow forms to HubSpot or our CRM?

Yes. We connect forms to HubSpot, other CRMs or email, and set up tracking so you can see which pages and campaigns produce leads. See our HubSpot services.

8. Do you redesign or take over existing Webflow sites?

Yes. We start by reviewing the current build, its structure, speed and SEO, then recommend whether to improve it or rebuild key templates.

9. What does Webflow charge on top of the build?

Webflow bills hosting directly. Site plans start at $15 a month without a CMS and $25 a month with one, and ecommerce plans start at $29 a month. Larger teams may also need Workspace seats. Details are in our pricing guide.

10. Do you offer support after launch?

Yes. We offer ongoing updates, new page builds and growth work like SEO, Google Ads and conversion testing, so the site keeps improving after launch.

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What Our Clients
Say About Us

01/06
JK Enterprises
  • Branding
  • Remarketing
  • Web Design
  • Web Development

I went through 3 different online marketing companies for training and marketing services before finding Conversion Pipeline. They built my website and manage my email and online marketing activities. They continually make us money.

01/06
Tulane University School of Public Health & Tropical Medicine
  • Branding
  • Remarketing
  • Web Design
  • Web Development

Conversion Pipeline greatly improved and expanded our online marketing strategy. We found new locations to promote our school, increased student enrollment and raised our brand awareness among distinguished members of the academic and medical communities.

01/06
Industrial Security Integrators
  • Branding
  • Remarketing
  • Web Design
  • Web Development

Conversion Pipeline’s redesign of our website and digital marketing services have made a significant, positive impact on our business. We’ve seen impressive increases in website conversions, leads and new business as result of their efforts.

01/06
My Exterminator
  • Branding
  • Remarketing
  • Web Design
  • Web Development

When I started My Exterminator, I called Conversion Pipeline to build my Google AdWords campaign from the ground up. Competing with much larger, national exterminator companies, I needed to ensure my Ad was found.

01/06
Moss Building & Design
  • Branding
  • Remarketing
  • Web Design
  • Web Development

We participate in Conversion Pipeline’s SEO Training Program once a year. We saw immediate results once we implemented the strategies we learned in the SEO training program.

01/06
The Law Offices of Robert Weed
  • Branding
  • Remarketing
  • Web Design
  • Web Development

Conversion Pipeline has done much better work for me than large companies with a supposed national reputation. I’m top in Google for bankruptcy lawyers in Northern Virginia and their work has helped me stay there.