A brochure site has to look good, load fast and point people to a phone number or a form. A store has to do all of that and also take payments safely, work out shipping, keep inventory accurate and send the right emails after every order. When one of those pieces breaks, you lose the sale, and most of the time you never find out why.
Conversion Pipeline has been building websites since 2009, and online stores have been part of that work for well over a decade. We plan the store, design it, build it, connect it to the tools you already use and then stay with you after launch to bring in shoppers who buy. Building the store is only half the job. A store nobody visits, or one people visit and leave, isn't finished yet.
The right platform depends on how big your catalog is, how much content you publish and who will run the store every day. We work in all of these, so we can recommend the one that fits your business instead of the one we happen to prefer.
Our usual pick for bigger catalogs and stores that need apps, product variants and room to grow. We build custom Shopify layouts, connect the apps you need and set up product pages your team can manage without calling a developer.
A strong fit for smaller catalogs where design and content matter as much as the cart. Webflow's Ecommerce plans start at $29 a month for up to 500 items and run to $212 a month for up to 15,000 items.
WooCommerce is a free plugin that turns a WordPress site into a full store with product management, inventory tracking, customer accounts and secure checkout. It makes sense when you already use WordPress or want full control of hosting and plugins.
Already on another cart, or need something an off the shelf platform can't do? We have written custom shipping modules and inventory systems, and we can tell you honestly whether to improve what you have or move.
Torn between two platforms? Read our side by side breakdown of Webflow vs WordPress, or ask us during a free consultation and we'll give you a straight answer.
Every one of these steps is a place where a shopper can give up. We plan each of them before design starts, so nothing gets bolted on at the last minute.
Every store gets a properly configured SSL certificate, so card details travel over an encrypted connection. We install it, test it and clear out the mixed content warnings that scare buyers away at checkout.
Your gateway is the software that connects the store to your card processor. We set up Stripe, PayPal, Authorize.net or your bank's own gateway and run test transactions before launch.
Shoppers want fast, affordable shipping and you need rules your team can actually fulfill. We configure UPS, USPS and FedEx rates, and we have built custom shipping modules for companies that run their own fulfillment.
Orders move from processing to shipped to complete. We set up that workflow on your cart and walk your team through managing it, whether you are on Shopify, Webflow or WooCommerce.
If your stock lives in another system, we connect the store to third party feeds so counts stay accurate. When nothing on the market fit, we have built inventory tools from scratch.
Clear photos, specs, benefits and a buy button that is easy to find, plus clean headings, metadata and fast load times so search engines can find and rank each product.
Most shoppers browse on their phones, so we design the mobile product page, cart and checkout first, then test across devices and browsers.
Reviews, order emails, support pages and blogs shape whether a customer comes back. We plan those touchpoints so the experience holds up after the sale, not just during it.
Sales tracked correctly in Google Analytics and your ad accounts, so you know which channels make money. Here are the tracking problems we see most.
Talk through your products, your platform and your goals with our team. You'll leave with clear next steps, even if you don't hire us.
Book a free consultationWe'll show you where your calls and form fills are leaking and which fixes to make first.
Get my free mini-auditCall us Monday through Friday, 9 to 5, and speak with someone who builds and markets online stores.
Call 877-877-0542Once your store is live, the work shifts to getting the right people there and getting more of them to buy. Every stage of the funnel leaks a little, and each one has its own fix. Because our team runs search and paid media every day, we build the store with that traffic in mind from the start.
Conversion rate optimization looks at what happens after the click. Heatmaps, session recordings and tests show where shoppers hesitate. For Shopify stores we offer dedicated Shopify CRO.
Shorter checkouts, shipping costs shown early and trust signals near the buy button all help. We also look at the details buyers notice, like return policies and payment options.
Abandoned cart reminders and post purchase sequences from our email automation team turn one order into several. An AI chatbot can answer product questions at 2 a.m. when nobody is at a desk.
We learn your products, customers and goals, then pick the platform and features that fit.
Layouts that make shopping easy: clear navigation, strong product pages and calls to action that stand out.
A fast, responsive build with your gateway, shipping, inventory, CRM and analytics connected and tested.
Product copy, images, metadata and URL structure set up so the store can be found. Moving platforms? We map every URL with 301 redirects.
We test checkout, speed and compatibility across devices and browsers before anything goes live.
We show your team how to run the store, then help grow it with SEO, PPC, CRO and email.
Redesigning an existing store? Read the SEO mistakes to avoid when redesigning before you start, or get a quote and we'll plan the migration with you.
We have been designing and building websites since 2009, so we have seen platforms come and go and know which ones hold up.
Our paid search team has held Google Partner status since 2012. That experience shapes how we build product pages and track sales.
We judge a store by orders and revenue, not by how it looks in a portfolio. Every design decision ties back to a shopper buying.
After discovery you get a written scope and price. If anything changes, we talk about it before extra work starts.
We work with businesses across many industries and regions from our offices in Fairfax, Virginia and Nashville, Tennessee. See the industries and locations we serve.
Tell us about your products and goals and we'll come back with a clear scope and price.
It depends on the platform, the size of your catalog, the integrations you need and how much custom design is involved. On Webflow, stores usually fall in our Advanced tier, which starts at $25,000 for the build, plus Webflow's Ecommerce plan. Shopify and WooCommerce stores are quoted after discovery. Either way you get a written scope before work begins. See our Webflow pricing for a detailed breakdown.
Shopify usually suits larger catalogs. Webflow Ecommerce is a great fit for smaller catalogs where design and content matter. WooCommerce makes sense if you already run WordPress or want full control of hosting. We build on all three and will recommend the one that fits. Compare Webflow vs WordPress.
Yes. A migration includes moving products and content, mapping every old URL to its new address and setting up 301 redirects so you keep the search rankings you have earned.
We install and configure an SSL certificate so payments travel over an encrypted connection, set up a trusted payment gateway and test checkout before launch.
We regularly work with Stripe, PayPal and Authorize.net, and we can configure the gateway products many banks offer. We help you choose one that fits your fees and processor.
Yes. We link stores to third party inventory and data feeds, CRMs and analytics tools, and we have built custom inventory and shipping modules when nothing off the shelf worked. Learn about our integration services.
Yes, and that is where most of the growth happens. We support stores with SEO, PPC, conversion rate optimization and email automation so the traffic you get turns into orders.
Yes. We design the mobile product pages, cart and checkout first and test on real devices and browsers before launch.