No matter how big or small your business is, our goal is to see you win. With a fractional CMO from Conversion Pipeline, you get access to executive-level marketing expertise for a fraction of the cost of hiring a full-time, in-house Chief Marketing Officer. Since 2012, we've been a Google Partner agency helping companies across every sector — from home services and law firms to hospitals, private equity groups, and government contractors — build marketing programs that convert.
Our fractional CMOs can handleas much or as little as your business needs. Bring one on short-term for astrategic project or a marketing audit, or hand over full leadership of yourmarketing department to execute a long-term growth strategy. If you've recentlylost your CMO or your marketing director, we can step in immediately to keepcampaigns running, protect your budget, and buy your leadership team time tomake the right long-term hire.
Our results-driven marketingofficers have helped clients like St. Joseph's Roofing grow form submissionconversions by 63% year-over-year, and District Advisory build a compoundingpipeline of qualified inbound leads through integrated SEO and paid strategy.That's the kind of leadership a fractional CMO from Conversion Pipeline bringsto your team.
Think of a Fractional CMO as a part-time marketing executive that acts as a consultant to help your company strategize customer acquisition, sales, and growth. For a small to midsize company, a Fractional CMO brings invaluable expertise to your marketing department for a fraction of what it would cost to hire a dedicated Chief Marketing Officer.
A Fractional CMO works with your marketing department to develop, implement, and refine a marketing strategy to help your business achieve its goals. Your team retains the autonomy to carry out day-to-day marketing operations with the option to lean on the Fractional CMO for guidance and support as necessary.
Your team keeps full ownership of day-to-day execution, with the option to lean on the fractional CMO for direction, review, and course correction as often as needed.
In practice, that typically includes:
There's no ceiling on how a fractional CMO can support your business — the engagement is built around your specific gaps, not a fixed package of deliverables.
Using a Fractional CMO reduces overhead for your business by eliminating the need to pay salary and benefits for an executive-level employee. More importantly than that, having a Fractional CMO brings a fresh perspective to your marketing team, offering more creative problem solving and unbiased decision making.
Regardless of the size of your business, you need someone who is dedicated to bringing your brand to life and getting your messages in front of the right audience. A Fractional CMO understands the nuances of marketing in a digital age and will guide you through increasing your reach and converting more new customers.
Businesses typically bring on a fractional CMO when one or more of these signals show up:
For most small and midsize businesses, the decision comes down to scope and stage. A full-time CMO makes sense when marketing is a company's primary growth engine and the role requires daily, in-person leadership of a large internal team. A fractional CMO makes sense when a business needs executive-level strategy and oversight, but not necessarily 40 hours a week of it.
The financial comparison is usually the deciding factor: a full-time CMO's total compensation (salary, bonus, benefits, and equity) often runs well into six figures annually before they've spent a dollar on media or tools. A fractional CMO engagement is scoped to the hours and deliverables your business actually needs, which means you can access the same caliber of strategic leadership — often from someone with more diverse industry experience — at a fraction of the annual cost. Many companies also use a fractional CMO as a bridge: they get executive leadership in place immediately, then transition to a full-time hire once the business and budget justify it.
There's no limit to how our fractional CMOs can support your business. We conduct marketing audits, implement full digital marketing strategies, and build marketing plans and budgets scaled to fit your company. We act as a trusted marketing advisor to your CEO and coach your existing marketing team through a real development process — not just a slide deck that sits in a folder.
Depending on your needs, our fractional CMO services can include:
Because Conversion Pipeline is a full-service digital marketing agency — not just a staffing firm — your fractional CMO has direct, in-house access to our SEO, PPC, content, web design, and marketing automation teams. That means strategy and execution stay connected, instead of getting lost in translation between a consultant and an outside agency.
We start by reviewing your current marketing performance, tech stack, team structure, and spend to understand exactly where you stand.
We build a marketing strategy and budget tied to your specific revenue goals, not a generic template.
We put the strategy into motion, whether that means directing your internal team, managing outsourced vendors, or a combination of both.
We report on performance against clear KPIs and adjust the strategy as market conditions, budget, and results evolve.
Your investment in a fractional CMO depends on your specific business needs, the scope of the engagement, and average market rates in your region. Factors that typically affect cost include how many hours per month you need, whether the engagement is project-based or ongoing, the number of channels and vendors being overseen, and the size of your existing marketing team.
Conversion Pipeline offers a range of customizable fractional CMO packages designed to fit different budgets and stages of growth. Whatever the investment, our goal is a program that pays for itself in improved marketing ROI — not just added oversight.
Conversion Pipeline has been a Google Partner agency since 2012, with teams in Fairfax, Virginia and Nashville, Tennessee working with clients across home services, healthcare, legal, financial, real estate, government contracting, and more. Schedule a fractional CMO consultation today and find out what dedicated executive marketing leadership can do for your business.
A fractional CMO is a remote, part-time marketing executive who provides expert strategy and leadership without the cost of a full-time, in-house hire. They help businesses plan, execute, and refine marketing strategies from anywhere, offering flexibility and scalability.
Your fractional CMO collaborates with your team through video calls, project management tools, and ongoing communication to keep strategy and execution aligned. They provide guidance, track performance, and help your in-house or outsourced teams stay on target with your marketing goals.
Cost savings, expert insight, scalability, and convenience.
A fractional CMO is ideal if your business needs the following: in-house marketing leadership, expert oversight for campaigns or audits, cost-effective ways to test new markets or strategies, and has a remote team that benefits from digital collaboration
A fractional CMO can handle a wide range of strategic and oversight tasks, including:
Pricing depends on the level of support you need. From short-term projects to ongoing strategy leadership, fractional CMO services are designed to fit a range of budgets while focusing on measurable results and a strong return on investment.
Yes. Whether you need help for a few months to launch a campaign or want ongoing strategic leadership, a fractional CMO engagement can be customized to your business’s needs.
Schedule a consultation to discuss your business goals and challenges. From there, a plan will be developed to provide the level of strategic support your marketing team needs to succeed.
I went through 3 different online marketing companies for training and marketing services before finding Conversion Pipeline. They built my website and manage my email and online marketing activities. They continually make us money.
Conversion Pipeline greatly improved and expanded our online marketing strategy. We found new locations to promote our school, increased student enrollment and raised our brand awareness among distinguished members of the academic and medical communities.
Conversion Pipeline’s redesign of our website and digital marketing services have made a significant, positive impact on our business. We’ve seen impressive increases in website conversions, leads and new business as result of their efforts.
When I started My Exterminator, I called Conversion Pipeline to build my Google AdWords campaign from the ground up. Competing with much larger, national exterminator companies, I needed to ensure my Ad was found.
We participate in Conversion Pipeline’s SEO Training Program once a year. We saw immediate results once we implemented the strategies we learned in the SEO training program.
Conversion Pipeline has done much better work for me than large companies with a supposed national reputation. I’m top in Google for bankruptcy lawyers in Northern Virginia and their work has helped me stay there.