A fractional CMO is a part time marketing executive who owns your marketing strategy, budget and results, for a fraction of what a full time Chief Marketing Officer costs.
They sit on your leadership team, set the plan, hold your team and vendors to clear numbers and report to you on what the money is producing. Your team keeps running day to day execution. The difference is that someone senior now owns the whole picture.
Ours comes with something most independent consultants cannot offer: direct access to our own SEO, PPC, content, web design and marketing automation teams. Read our small business guide to fractional CMOs for the basics.
The fractional CMO reports to you and directs everyone who touches marketing.
Tell us where marketing stands today and what the business needs from it. We will tell you honestly whether a fractional CMO is the right move.
Book a consultationOur PPC audit is free. It is often the quickest way to find budget your new plan can use.
Get a free PPC auditGet a free HubSpot audit. Clean CRM data is the base of any reporting a CMO will stand behind.
Free HubSpot auditEvery engagement is built around your gaps, not a fixed package. In practice, most include some mix of the following.
We start by auditing your programs, tools and spend, then build a marketing strategy, budget and calendar tied to specific revenue and growth targets. The first 90 days are mapped before anything changes.
What is working, what is wasting budget and what is missing.
Clear scopes, clear KPIs and someone who reads the invoices.
Strategy for new products, services, locations or markets.
Roles, reporting lines, interviews and RFPs for new partners.
Performance, spend and return reported to the CEO or board.
For most small and midsize businesses, the answer comes down to scope and stage. A full time CMO makes sense when marketing needs daily, in person leadership of a large team. A fractional CMO makes sense when you need executive level strategy and oversight, but not necessarily every day.
Many companies use a fractional CMO as a bridge, then hire full time once the business and budget justify it. We compare the options in in-house marketing vs a fractional CMO.
The trigger is rarely a lack of effort. It is usually a lack of direction, or a lack of someone accountable for the numbers.
If two or more sound familiar, read the benefits of hiring a fractional CMO.
Depending on what you need, our fractional CMO services can include any of these.
A clear view of programs, tools, spend and results, with the gaps ranked.
A plan and budget sized for your company and tied to revenue targets.
Your marketers get direction, feedback and a real development plan.
We write the RFP, run the process and recommend partners.
Search, local SEO and content plans that build on each other.
Google Ads, Microsoft Ads and paid social held to cost per lead.
One scorecard for every channel, so you can compare like for like.
Performance and ROI reported to ownership or the board.
Need the team as well as the leader? Our outsourced CMO option pairs leadership with full execution, and our marketing strategy work suits companies that need a plan more than a person.
The first month is about understanding. The second and third are about proving the plan works.
We review performance, tools, team structure and spend to see exactly where you stand. Gaps in analytics and call tracking are listed first, because every later decision depends on them.
A marketing strategy and budget tied to your revenue goals, with targets for each channel and a 90 day calendar.
We put the plan into motion, directing your team, managing vendors, or handing work to our own specialists.
A monthly scorecard against clear KPIs, and a plan that moves budget toward what works.
The cost depends on scope: how many hours a month you need, whether it is a project or ongoing, how many channels and vendors are involved and the size of your current team.
For comparison, a full time CMO's total compensation often runs well into six figures a year before a dollar goes to media or tools. A fractional engagement is scoped to the leadership you actually need. We quote after the consultation, once we know the scope.
Our goal is a program that pays for itself in better marketing return, not just added oversight. For a deeper look, read the true cost of a fractional CMO.
Form submissions grew from 2,432 to 3,958 in a year as we tuned the Google Ads account and the site around estimate requests.
A Northern Virginia accounting firm went from almost no online presence to a steady flow of inbound leads.
A DC area security company on WordPress and HubSpot grew organic traffic and got far more from its ad budget.
See more case studies or learn about our team.
Book a free consultation and find out what a fractional CMO could change in your first 90 days.
A fractional CMO is a part time marketing executive who owns your strategy, budget and results without the cost of a full time Chief Marketing Officer.
An agency carries out campaigns. A fractional CMO decides what the campaigns should be, sets the budget, manages every vendor and reports to leadership. With us you can have both under one roof.
Through regular meetings, video calls and shared project tools. Your team keeps day to day execution, and the CMO provides direction, reviews and course correction.
When growth stalls, a marketing leader leaves, several vendors have no coordinator, leadership cannot see ROI, or a launch, raise or acquisition is coming.
It depends on hours, scope, channels and team size. We quote after a free consultation, once we understand what you need.
Yes. Engagements range from a single project or audit, to interim leadership after a departure, to ongoing strategy.
Yes. Vendor oversight is a core part of the role: clear scopes, agreed KPIs and honest reviews of what each partner returns.
Yes. We define roles and reporting lines, interview candidates and recommend internal hires or outside partners.
Our PPC, HubSpot, CRO and Google Business Profile audits are free. A full SEO audit is a paid engagement. The fractional CMO consultation is free.
Book a free consultation with the form on this page or call 877-877-0542. We will discuss your goals, your team and what the first 90 days would look like.
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