From local business to e-commerce powerhouse - a two-year digital transformation story
CASE STUDY 01
Sustained SEO & paid media growth across Northern Virginia, Maryland and DC
A family-owned custom glass and mirror company serving all of the Metro Washington DC area have been our digital marketing partner for several years. Their business centers on one of the most personal renovation decisions a homeowner makes — transforming bathrooms with premium custom glass shower doors and mirrors. Every sale demands trust, craftsmanship, and an elevated customer experience.
Because their clients are investing in spaces that are deeply personal, the brand's digital presence must reflect the same quality and attention to detail their installation teams deliver in the field. Our mandate: make sure that when Northern Virginia homeowners search for custom glass solutions, this client is the first name they find, and the first business they trust.
Our integrated strategy combined Search Engine Optimization, Google Paid Search (PPC), and targeted content marketing across all retail locations. Rather than treating each channel in isolation, we designed campaigns where organic and paid traffic reinforced each other by driving compounding returns as the programs matured.
Annual performance is measured year-over-year against the same calendar period, ensuring we're comparing like-for-like results and tracking real growth rather than seasonal variance. The comparison below covers January 1 – December 31, 2023 versus the same period in 2024.
The standout figure is the 259% increase in Paid Search Engaged Sessions, a result of continuous campaign refinement, tighter audience targeting, and conversion-focused ad copy. Critically, these aren't passive visits: engaged sessions reflect users who are actively interacting with the site, a strong leading indicator of quote requests and contact form inquiries.
“The combination of maturing SEO and precisely targeted PPC created a compounding effect — each channel making the other more efficient. By the end of 2024, the client was reaching more qualified homeowners at a lower effective cost than at any point in our partnership.”
— Harry Brooks, CMO
Beyond website traffic, our local SEO efforts drove measurable increases to their physical showroom location. By optimizing Google Business Profiles, building location-specific citation footprints, and creating geo-targeted content, we improved visibility in the local map pack for high-intent search queries ‘glass shower doors near me,' 'custom mirrors Northern Virginia,' and dozens of similar terms.
The result: consistent increases in direction requests, phone calls, and showroom visits attributed directly to organic local search, proof that digital marketing investment translates directly into foot traffic and qualified leads, not just website clicks.
CASE STUDY 02
Building an online retail powerhouse from zero: domain, authority, and sales in under two years
In the summer of 2023, our client's leadership team approached us with a bold strategic vision: launch a sister e-commerce company dedicated to selling shower door hardware directly to homeowners and professional installers across the Mid-Atlantic region. The goal was clear and ambitious and became the 1 online source for glass shower door hardware in the region within two years.
This wasn't a rebrand or a website refresh. It was a brand-new business, a brand-new domain, and a brand-new market entry, built entirely from scratch. Our team was brought in to architect and execute the entire digital marketing and SEO strategy from day one.
Launching a new e-commerce brand in a competitive product category, with no existing domain authority, no search history, and no backlink profile, is one of the most demanding digital marketing assignments there is. The headwinds were significant:
CHALLENGES WE FACED
HOW WE SOLVED IT
Our plan was structured around three distinct phases, each with its own priorities and success metrics — but all working toward the same compounding goal of domain authority and organic revenue growth.
1. Development Phase — Setting the Stage Before Launch
2. Launch Phase — Activating the Digital Footprint
3 Post-Launch & Ongoing SEO — Building Lasting Authority
The results speak to what's possible when a technically sound launch is paired with a disciplined, long- term SEO program. In under two years, the site went from a blank domain to a regional e-commerce authority with organic traffic, keyword rankings, and sales all trending sharply upward.
Organic traffic grew from zero in June 2023 to consistently several hundred targeted visitors per day by mid-2025, a trajectory that reflects the compounding nature of well-executed SEO. Each new piece of content, each quality backlink, and each technical optimization added to a growing foundation that continues to appreciate in value.
Critically, this isn't vanity traffic, these are high-intent visitors searching for specific shower door hardware products, many of them professional installers sourcing components for active jobs. The commercial quality of this traffic is reflected directly in the sales numbers.
As of June 2025, the site holds 16 non-branded keywords in the #1 position on Google, a remarkable achievement for a domain less than two years old competing in a product category with established national retailers. These aren't accidental rankings; they are the direct result of our manufacturer part- number strategy, long-tail keyword targeting, and consistent content authority building.
Beyond the #1 positions, the site's top 20 keyword movements reflect broad upward momentum across the target keyword set. The most valuable keywords share two critical characteristics: meaningful search volume and low competitive density, exactly the combination that generates sustainable, high- converting organic traffic.
“We took a business idea — not even a business yet — and in two years built an e- commerce operation that regional installers now rely on to source hardware for active jobs. The 16 #1 keyword rankings and 4,112 items sold in the past 12 months are a direct reflection of what methodical, phase-driven SEO can achieve.”
— Harry Brooks, CMO
WHAT WE LEARNED
WHY IT MATTERED
“This project is the clearest demonstration of what a well-resourced, strategically sequenced digital launch looks like. Every phase was designed to build on the one before it — and the results compound every month.”
— Sam Collingwood, Partner