Client
Tulane University
Industry
University
Year
Tools Used
Google Ads, SEMrush, Yoast SEO

Strategy

Conduct additional keyword research
Optimized their existing website by modifying title tags and Meta descriptions
Implemented an aggressive SEO and PPC marketing campaign

Results

Increased organic visits by 84 percent.
Increased Domain Authority from 77 to 85.
Added more than 33,00 targeted website visitors with Conversion Pipeline managing their pay-per- click campaign.
Increased total visits over 15 percent.

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