Client
Tulane University
Industry
University
Year
Tools Used
Google Ads, SEMrush, Yoast SEO

Strategy

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Conduct additional keyword research
Optimized their existing website by modifying title tags and Meta descriptions
Implemented an aggressive SEO and PPC marketing campaign

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Results

Increased organic visits by 84 percent.
Increased Domain Authority from 77 to 85.
Added more than 33,00 targeted website visitors with Conversion Pipeline managing their pay-per- click campaign.
Increased total visits over 15 percent.

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