Introduction

Brivo is a SaaS company specializing in physical access control, video surveillance, and mobile credentials for commercial buildings. As a leader in cloud-based security solutions serving over ten million users, Brivo needed an online presence that reflected its technological sophistication while guiding visitors seamlessly from discovery to purchase.

The redesign aimed to transform Brivo’s website into a full-featured e-commerce platform with high usability, strong calls to action, and optimized paths for conversion.

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The Challenge

The website site faced several key challenges:

• Complex product line / technical offering: Brivo’s solutions are technical, with multiple modules, tiers, and integrations. Presentation of the solutions must be easily digestibleb for viewers.
• Poor conversion funnel clarity: Visitors often weren’t sure where to go next - whether to demo, read case studies, or purchase.
• Inefficient homepage layout: The homepage had too many competing messages and lacked a clear hierarchy to drive visitors to sales or demo flows.
• Need for e-commerce capabilities: The prior site was more informational, lacking smooth flows for online purchasing and payments.
• SEO and content continuity hazard: In any redesign, there is risk of losing search equity or mismanaging URLs, so preserving or improving SEO was critical.
• Scalability and maintainability: The solution needed to be maintainable by Brivo’s internal team, support content updates, new product lines, marketing integrations, and continued optimization.

Ultimately, the project required balancing marketing narrative, technical clarity, e-commerce flow design, SEO preservation, and future extensibility within a CMS ecosystem.

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Project Summary

Conversion Pipeline delivered a streamlined, conversion-focused e-commerce website built on WordPress that modernized Brivo’s digital presence and improved the customer journey from awareness to purchase. The new design prioritized clarity, speed, and engagement. All of this combined clean visual hierarchy, simplified navigation, and data-driven user pathways to encourage demo requests and product purchases. By integrating robust e-commerce functionality with flexible content management, the site now supports both marketing and sales objectives, empowering Brivo’s internal team to easily update content, launch campaigns, and analyze user behavior for ongoing optimization.

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Key Highlights

• Redesigned the homepage with a clearer hierarchy.
• Added large, well-placed calls to action (CTAs) that guide visitors to demo or purchase flows.
• Redesigned product listing pages and detail pages so that product modules, features, and pricing tiers are easy to compare and consume.
• Integrated and configured e-commerce flows (cart, checkout, payment, order management).
• Ensured SEO-friendly architecture: preserving existing high-value URLs, setting up 301 redirects, optimizing metadata, and building a site map/structure conducive to search engine indexing.
• Provided digital marketing consulting to align site messaging, conversion goals, and user paths with Brivo’s broader marketing strategy.
• Built in flexibility so Brivo’s internal team can add or adjust product offerings, run promotions, and adapt content over time.

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