Radford Alumni, Michael Delpierre, To Present At The Highlander Wisdom Series “The Science Behind Organic & Paid Search”

Conversion Pipeline CEO and co-founder, Michael Delpierre, is presenting at the Radford University Highlander Wisdom Series “The Science Behind Organic & Paid Search (SEM)”. Michael graduated Radford University in 1996.

Michael will discuss Search Engine Optimization and Search Engine Marketing, why you need it, the science of SEO, paid advertising (PPC), and conversion tracking.  Topics covered in the online webinar include:

What is SEO / SEM

• Definition(s)
• Examples

Why You Need It

• Sales / Leads / Conversions
• Revenue Growth

Search Engine Optimization (SEO)

• Sales / LeadOn-Page & Off-Page SEO Sciences / Conversions
• Website Components (Title tags, Metas, content)
• Off page SEO (Backlinks)
• Social Media Signals
• Unique Content

Paid Advertising (PPC)

• Google / Bing Ads
• Google Shopping
• Amazon
• Remarketing
• Geofencing

Conversion Tracking

• Google Analytics
• Conversion Goals
• Tracking
• Determining Return on Investment