Dominate your local SEO rankings

Having a strong local online marketing strategy is a must for every small or medium-sized business. Local businesses need a unique flavor of SEO as Google is very sophisticated in how it serves local search results, especially in their Map Pack, which is primarily based on a user’s location (Local SEO).

Smartphones have fundamentally changed how customers interact with businesses online. “Near Me” local searches on mobile devices have increased 34x since 2011. Conversion Pipeline will ensure your website is mobile friendly and your business is listed in local, national and industry relevant online directories.

“Wrong or outdated business info online will hurt your search engine rankings”. Each month we’ll ensure your business is correctly listed online, optimize relevant GEO-pages, update content, and ensure schema and structured data is inserted (and remains) in the code of your website.

Local results & relevancy

The way people search online is constantly evolving. People aren’t searching for just products or services anymore. They are searching for that product or service close to them. Therefore, Google and the other search engines have moved toward a location-based approach when delivering search results. For instance, if you live in Northern Virginia and are looking for a “Digital Marketing Company”, Google will serve local digital marketing companies who not only have well optimized websites but are also closest to your location.

Conversion Pipeline’s local SEO services helps businesses market their products or services to local customers at the exact time they’re searching online for them. We use a variety of strategies to help rank your website in Google’s Local Map Pack, Bing Places, Yelp, Superpages, yp.com and other hyper-local websites.

Local search principles

Although local SEO principles are similar to national SEO, there are some specific differences which are outlined below:

• Optimizing with geo-targeted keywords. (i.e. Northern VA SEO Company).
• Getting backlinks from specific local websites (i.e. Local Northern VA Directories).
• Adding local schema tags around your address and local phone number on your website.
• Producing unique “Local” content targeted to a local audience.
• Ensuring review websites (Yelp, Merchant Circle, Google Reviews, etc.) are optimized properly.
• Building your profile in Local Chamber of Commerce, Local Better Business Bureau, and other directories.