Nonprofits are faced with the most common marketing challenge, growing and raising awareness for their cause with a non-existent marketing budget. Traditional nonprofit marketing and fundraising strategies just aren’t enough to attract and retain support anymore. This is where nonprofits can leverage the power of digital marketing to raise awareness and to attract donors, volunteers, and more for their cause.
Cost-effective digital marketing Strategies That Raise Brand Awareness and Engage Users With Your Cause:
User experience not only keeps visitors on your webpage, but also encourages them to get engaged with your cause. Google is prioritizing mobile-friendly and fast-loading websites over slow, desktop-only versions. We design websites to be user-friendly as well as mobile-friendly, so you can attract new visitors and raise your nonprofit’s brand awareness. A nonprofit’s website is the most important marketing vehicle, make sure the user’s first impression captures the importance of your cause.
If your nonprofit organization is a 501c3, you might qualify to run search ads on Google Search results with $10,000 of in-kind advertising every month. From grant application and account creation to approval, keyword selection, ad creation and ongoing management, we will oversee the entire process and provide monthly reporting on your campaign’s progress. Conversion Pipeline will manage your monthly ad spend to ensure your online presence grows and your goals are reached.
Social Media is a huge part of your nonprofit’s digital footprint. Social Media Marketing allows you to target individuals who don’t know your nonprofit and allow them to engage directly to support your brand. Social media marketing is one of the most cost-effective way to promote your cause and to engage with your target demographic. An active presence and engagement on social media creates trust and can create “brand ambassadors” that will share, like, and even become advocates for your cause.
Content is a key component to a successful digital marketing strategy. We write content that will resonate with your target audience, and we publish it across multiple channels to increase your online visibility while adding value to the user and expertise to your brand.We create professional, interesting content ranging from infographics to blog posts. Our approach to content marketing for your nonprofit builds a strong brand image and improves your digital presence.
This report will give you a granular look at how your website is capturing conversions, obstacles to increase conversions, conversion rate, abandonment rate, conversions by source, and other metrics. Define the conversion goals you want to track to measure success. Schedule your 25 point conversion goal analysis now.