Tulane’s School of Public Health and Tropical Medicine (SPHTM) is the oldest school of public health in the country, and the only American School of Tropical Medicine.
Strategy
![](https://conversionpipeline.com/wp-content/uploads/2023/05/Tulane-icons-13-180x180.webp)
Conduct additional keyword research
![](https://conversionpipeline.com/wp-content/uploads/2023/05/Tulane-icons-14-180x180.webp)
Optimized their existing website by modifying title tags and Meta descriptions
![](https://conversionpipeline.com/wp-content/uploads/2023/05/Tulane-icons-15-180x180.webp)
Implemented an aggressive SEO and PPC marketing campaign
Results
![](https://conversionpipeline.com/wp-content/uploads/2023/05/tulane-graphics-13-1024x667.webp)
Increased organic visits by 84 percent.
![](https://conversionpipeline.com/wp-content/uploads/2023/05/tulane-graphics-06-1024x667.webp)
Increased Domain Authority from 77 to 85.
![](https://conversionpipeline.com/wp-content/uploads/2023/05/tulane-graphics-04-1024x667.webp)
Added more than 33,00 targeted website visitors with Conversion Pipeline managing their pay-per- click campaign.
![](https://conversionpipeline.com/wp-content/uploads/2023/05/tulane-graphics-03-1024x667.webp)
Increased total visits over 15 percent.