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To reach your entire demographic and target audience your traditional marketing strategies of mailers, postcards and newspaper ads must integrate with a highly targeted digital marketing campaign.

Integrating your messaging across platforms is key. You’ll want the same branding (logo, font, messaging, color schemes, etc.,) on your print materials to match your ads online. Today’s buyers follow brands on social media and visit URLs, so make sure your website and relevant social media pages are on your traditional marketing collateral as well.

Digital marketing should be a core component in your overall strategy as the Internet is where a lot of people spend most of their time at work and home. And just like your offline marketing, like mailers and billboard signs, we can add specific phone numbers and conversion tracking code to track each inbound lead, and allow you to accurately determine how well a marketing tactic works.

We can target home buyers in specific locations with proven digital marketing strategies like:

• Facebook Advertising
• Geofencing
• Bing Ads
• Marketing Automation
• Mobile Advertising
• Remarketing
• Google Ads
• Email Marketing
• Behavioral Targeting
• Search Engine Optimization

Facebook Advertising: Facebook Advertising offers a variety of options for home builders including the ability to micro-target based on geographic location and a user’s interests. You can also create a Lookalike Audience to reach new people who are likely to be interested in your business because they’re similar to your existing customers.

One of the best strategies for a home builder is Facebook Lead Generation. Lead generation is the process of building interest in a business’s products or services. On Facebook, you can create campaigns using a “lead generation objective” that allows consumers to fill out a form, called an “Instant Form,” with their contact information. You can also track lead conversion events on your own website using the Facebook tracking pixel.

Geofencing is a location-based advertising service. Geofence technology uses a mobile device’s physical location to trigger targeted advertising based around a pre-defined geographical location. A powerful and effective digital marketing tool, geofencing helps Real Estate agents target ads to a specific audience based off the user’s location. Builder’s use geofencing to target Model Homes and Open Houses.

Google Advertising: Conversion Pipeline specializes in cross-channel Google paid advertising solutions including search, display, remarketing, lookalike, video and mobile advertising. We target platforms where your audience is throughout the day, maximizing your advertising spend. Conversion Pipeline is a Premier Google Partner which means that we have multiple people managing campaigns, cross-checking metrics to enhance your home builder advertising campaign’s overall performance.

Bing Advertising is a great strategy for most home builders. Search advertising allows you to display an ad for your service to people who are searching for your product or service at that very moment on Microsoft Bing and their affiliate networks. Clicks on Bing are usually cheaper than Google and their demographic is typically older which is great for targeting certain active adult and 55+ communities.

Remarketing allows you to display relevant ads on Google, Facebook, Linked-In and other platforms to users who’ve visited your website. Remarketing is a powerful advertising tool that allows realtors the chance to stay engaged and top of mind with their target audience. This strategy is great for brand awareness as well as to convert home buyers throughout their research process.

Email Marketing: Email marketing is an inexpensive tool to stay in touch with your customers and prospects. Build confidence and showcase that you are a subject matter expert with a robust email marketing strategy. This is one marketing strategy you do not want to neglect.

Marketing Automation: We know you’re busy and don’t have time to execute every marketing strategy we’re covering today, (that’s why you hire us ) and that’s also where marketing automation comes in. Marketing automation uses software to automate marketing activities such as sequenced email marketing campaigns, social media postings and even certain online ads.
Marketing automation is a blend of software and strategy and requires some expertise to execute campaigns. Conversion Pipeline is a certified HubSpot Agency Partner that will drive qualified home sellers to your business.

Mobile Advertising is the fastest growing digital advertising format in the US. Mobile advertising uses mobile devices to promote your marketing message to consumers. Our team knows the best places to advertise. Whether it’s inside of SMS messages, banner ads on mobile websites, or by placing your ad in a mobile application such as a news app or game, we can create a strategy that is right for your business. Research shows 90% of people move between devices to accomplish a goal, so reaching customers on-the-go is more important than ever before.

Search Engine Optimization: Our SEO service is far more robust than traditional marketing or web design firms as our programs include executing a robust backlink building strategy, directory submissions, content creation and distribution. For over 10 years, Conversion Pipeline has been rated as one of the top SEO companies in the country. See what we can do for you!

Behavioral Targeting is a strategy that allows advertisers to display targeted ads to users based on a user’s online browsing behavior. Being able to target users who are searching “what is my home worth?” enables you to spend your advertising dollars more effectively. Behavioral targeting allows you to increase user engagement, increase click through rate, and improve your conversion rate by getting the right message to the user at the right time in their home listing research process.

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Home Builders waste 40% of their overall marketing budget.

90% of home buyers searched online at some point during their home buying process.

89% of new home buyers use a mobile device at the beginning and throughout their home search.