Are you measuring your marketing & advertising? If you’re not measuring what you do, how do you know if it’s really working? We offer high-powered measurement services. We can track where your leads come from, which landing pages convert the most leads, which geographic regions are most popular, and much more.
Our powerful analytics software shines light on your digital marketing strengths, weaknesses, and opportunities. We crunch the data so you can make the decisions.
Grow Your Business With Enhanced Web Analytics
Google’s definition of web analytics:
Web Analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
If web analytics is focused on collecting, analyzing & reporting of web data then the purpose of web analytics is to understand user behavior for the purpose of optimizing the website to increase user engagement. For most websites, the intended purpose or goal is going to be to produce qualified leads or to sell a product online.
Its great to know how many visits a page has gotten on your website or the bounce rate but what are you going to do with that data once you receive it? How are you going to make that data actionable? Thats where we can help!
Measure Advertising ROI
Web analytics allows you to measure your advertising spend return in investment (ROI). Know where your leads or purchases are coming from and reallocate your budget toward the channels that are converting. Use actionable intelligence based on web analytics to shift budget or to change creative. If you are spending money on advertising and it isn’t working then why do it? Measurement of advertising dollars is crucial. Without web analytics, how will you ever know whether or not your campaign is working
Our Analytics Approach
- Assess Current Analytics
- Determine Goals
- Define Key Performance Indicators
- Create Custom Views
- Connect 3rd Party API
- CRM Integration
- Implement Conversion Goals
- Implement Call Tracking
- Create Reporting Outline