Inbound marketing streamlines companies’ approach to marketing. Marketing automation software gives the tools to target the right audience and serve with the right message at the right time of their buying cycle. Inbound marketing allows you to sit back and let marketing automation do the work for you. Marketing automation software helps companies nurture leads and increase conversions. We will help you create a lead funnel that qualifies the prospect down all the way down to the bottom of the funnel, when they are ready to make their final buying decision.
If paid advertising is the appetizer, content is the main course
– and we want yours to be filet mignon.
Buyer behavior has changed, and marketing tactics need to as well. Traditional outbound marketing is becoming less effective as prospects feel bombarded. The result? Potential customers tune out old-school marketing tactics like direct mail, cold calls, and TV ads.
Inbound marketing combines email, content marketing, paid advertising, and search marketing – converting more leads while saving time and money.
Inbound marketing isn’t an “optional extra” — it is an essential aspect of any successful digital marketing strategy.
- Content Marketing
- Search Engine Optimization
- Paid Online Advertising
- Social Media (Organic & Paid)
- Automated Workflows
- Email Marketing
- Lead Nurturing
- Lead Scoring
- Conversion Rate Optimization
- Call Tracking
- Custom Reporting
Studies show that personalized subject lines or email body copy have higher open and click rates. Marketing automation captures personalized information and puts it in your hands so that you can tailor your content to your audience at each stage of the buying cycle.
With Hubspot’s integrated CRM, we create automated email drip campaigns to nurture leads through each stage of the funnel.
Content marketing plays a significant role in inbound marketing. Creating lead magnets, or valuable pieces of gated content, helps attract leads to you. Create value for prospects before they even become your clients, and they’ll be interested in learning more about your services.
4 Phases of Inbound
Inbound marketing is designed to work at every stage of the sales pipeline – and beyond. Combined with marketing automation, inbound marketing attracts prospects, turns them into clients, and continues to delight them after their purchase.
- Attract – turn strangers into visitors with quality content and strategic advertising initiatives.
- Convert – turn visitors into qualified leads that your sales team can work.
- Close – turn leads into customers.
- Delight – turn your customers into eager promoters who continue to purchase and spread the word.
As a Hubspot Partner, we combine inbound marketing with sophisticated marketing automation tools in Hubspot. Hubspot blends sales, marketing, and CRM into one powerful tool. Just a few of Hubspot’s inbound marketing features include customized landing pages, value-added content, and email drip campaigns.
Contact us for a consultation today.