In order to gain a competitive edge, law firms must use digtal marketing to attract and retain clients. Individuals today have more options than ever before when searching for a lawyer.
It’s crucial your law firm stands out above the rest.
An effective digital marketing strategy can help your law firm get noticed by the right people. However, it’s important to consider current trends when planning your strategy.
Think about how your law firm looks online:
- Where do prospects go to get information?
- How does your company look across digital platforms?
- Do you have a well thought out social media presence?
- Are you getting new imbound client inquiries that are not referrals?
New technologies enable people to search for businesses quickly. By simply entering our requirements into a search engine, we’re provided with literally hundreds of results. With so many law firms to choose from, it can be extremely difficult to ensure your intended audience finds your practice.
The right digital marketing strategy makes it possible to reach more people in new and meaningful ways.
Digital marketing includes all marketing efforts that involve a digital device or the Internet. Since most people use the Internet to search for what they need, connecting with them through digital marketing is the most effective way to attract and retain clients.
Professionally Designed Law Firm Website Design
Most potential clients search for lawyers online. These clients expect law firm websites to load quickly, be mobile-friendly, and easy to navigate. If you don’t have a professionally designed website, you’re already losing business.
A recent study found that 48% of people say a company’s website is the top factor when determining the credibility of a business. This is why it’s so important that you enlist the help of a professional law firm website designer.
Search Engine Optimization for Law Firms
Search engine optimization (SEO) can help your website reach higher rankings in the search engines. The closer to the top your website appears, the more likely prospective clients are to find you when they search for law firms in your area.
Contact an experienced digital marketing firm for the best SEO results. Digital marketing companies, like Conversion Pipeline, have years of experience and know what works and what does not when it comes to search engine optimization.
Invest in Content Marketing for Law Firms
Investing in content marketing specially designed for law firms is an important part of an effective marketing strategy. The content you provide can help you stand out above your competition.
The legal industry is extremely competitive. Potential clients want to see that you know what you’re doing and what you’re talking about. It’s crucial that your content reflects your expertise and provides valuable information.
Your website serves as the first impression of your law firm. You want it to communicate to prospective clients that you can handle what they’re looking for.
Invest in Local SEO, Pay-Per-Click Ads, Social Media Marketing, and Email Marketing
When it comes to digital marketing, it’s a good idea not to put all of your eggs in one basket. Investing in other forms of digital marketing helps expand your audience. Local SEO focuses on getting your law firm to appear on the top of search engine results in your local service area. There are different methods of local SEO. One of the most common and most effective is the optimization of Google My Business accounts for local SEO.
Investing in pay-per-click ads (Google Ads) ensures a prominent place in the search results. You pay each time a user clicks on your ad, which happens more frequently than you think. Around 41% of all people click on the top 3 paid ads in the search results.
In addition to searching for a website, many prospective clients will also look at social media websites when searching for a law firm. Determining which social media websites to join will depend on the type of services you offer. An experienced digital marketing firm can help you determine the best social media sites to advertise your practice.
Most everyone requires a lawyer at some point in their life. Email marketing for lawyers helps keep you in the minds of current and past clients. This ensures they’ll think of you when they, or someone they know, requires a lawyer.
Consumers today have instant access to a wide range of information. No matter how much effort you put into your marketing, if you don’t have good reviews you’ll probably find it difficult to attract new clients. Potential clients want to know that other people have used your services. They also want to know what they thought.
Reviews are one of your biggest assets. It’s important to make sure prospective clients can find them. Check to see if your law firm has any reviews. If you find that you have none or very few reviews, you’ll need to attempt to gather some. Consider sending out emails asking past clients to share their experiences. Chances are, they didn’t even know this was an option.
Tracking, Analytics, and Reporting
Whenever you start a new marketing campaign, it’s crucial you track its success. Tracking allows you to see which marketing strategies work and which do not. This makes it possible to adjust your strategy to make it more effective.
When tracking the performance of your advertising campaign, you’ll want to look at key performance indicators (KPI) such as total new clients, amount of leads, revenue earned, return on marketing investment, lead-to-sale conversion rate, booking rate, and cost per load.
In addition to providing you with information on how each marketing campaign performs, you’ll also gain a better understanding of the ways in which prospective clients find your law firm. This can help you refine your marketing strategy to attract more clients.
Experienced Law Firm Marketing Company
Conversion Pipeline has experience providing quality website design, law firm search engine optimization, content marketing, email marketing, and social media marketing to lawyers and law firms. We work directly with our law firm clients to develop a digital marketing strategy, customized to their needs and requirements. Please contact us to learn more about our services.