Over 96% of your website’s visitors will NOT convert on their first visit, according to Advertise.com.
What can you do to recapture website visitors that did not fill out a contact form or pick up the phone and call your business? Craft a custom message you want to tell them and target them with a remarketing ad. Recapture your website audience’s attention and convert them into customers.
Remarketing (also known as retargeting) allows you to display highly relevant ads to users who’ve visited your website for a period up to 30 days. Remarketing is a powerful digital marketing tool that allows companies the chance to stay engaged and top of mind with your target audience.
After someone visits your website, they're “cookied” (make sure your privacy policy allows for this), and your ads can follow them around the web for up to 30 days. Say you're researching new homes for sale online. You visit several home builder websites, and within hours (not days), you see ads for those exact homes everywhere: USA Today, Facebook, CNN and more. The old saying goes “out of sight, out of mind,” but not with remarketing. Your brand and product stay top of mind throughout the prospect’s research.
Remarketing is especially useful for companies with a longer sales funnel as it may take the user several visits to the website before converting. Remarketing is great at targeting users at the top of the sales funnel when they are in the awareness stage. While the user is researching their options, your brand is staying top of mind.
With our Customer Match service, we can upload your email addresses into Google Ads, LinkedIn and Facebook to target your Ads to individuals based on their email address.
This report will give you a granular look at how your website is capturing conversions, obstacles to increase conversions, conversion rate, abandonment rate, conversions by source, and other metrics. Define the conversion goals you want to track to measure success. Schedule your 25 point conversion goal analysis now.