We implement digital marketing strategies that deliver qualified leads
Conversion Pipeline is a award-winning digital marketing agency with expertise in online lead generation, search engine optimization (SEO), custom website design, pay per click (PPC) advertising, social media marketing, email marketing for the CPA & Accounting industry.
CPA & Accounting firms need a customized approach toward digital marketing. Due to the increasing competitive landscape in the tax, accounting and business advisory services field, the way you create, implement and measure your ongoing digital campaigns will determine how successful you are.
Search Engine Optimization
Search Engine Optimization (SEO) for CPA & Accounting firms includes elements of both website on-page and off-page search strategies, link-building, local business citations, content marketing, social media marketing, white-paper creation, lead generation campaigns, and web analytics. We offer a customized SEO program that is a major component of our overall digital marketing eco-system. The single biggest trend that impacts the way CPA & Accounting firms market their services is inbound lead generation. Whether you firm is promoting Tax, Audits, Advisory, Consulting of other services, SEO is the foundation of organic lead generation.
Paid Advertising strategies like Google and Linked-In Pay Per Click (PPC) has become even more complex. Google AdWords uses sophisticated algorithms to determine the quality of your ad to your targeted keyword phrase to your landing page. These factors and more will determine your cost per click (CPC) and position for your Ad. The higher your ad quality score, the less you potentially pay per click.
Conversion Pipeline is a Premier Google AdWords Partner. We have the expertise to quickly launch and optimize your PPC campaign so it can start producing qualified leads immediately. Since we already work with other CPA & Accounting firms throughout the U.S. we already know the PPC strategies that work.
Retargeting / Remarketing
Retargeting (also referred as Remarketing) allows the advertiser to serve targeted ads to visitors who have been on their website within the last 30 days. These retargeting ads increase the likelihood of a conversion (lead generation) since the visitors have already been introduced to your brand. Advertisers are able to implement retargeting on Google AdWords, Facebook/Instagram or Linked-In corporate accounts. Retargeting allows advertisers to reconnect with their visitors that didn’t take an action on their website the first time they visited. Encouraging customers to return to your website and connect with the brand, helps advertisers nurture leads, and ultimately increasing qualified conversions.
Web Design & Development
Conversion Pipeline offers custom web design solutions for CPA & Accounting firms who need a scalable and robust mobile-friendly website for lead generation and recruitment purposes.
Since 2009, Conversion Pipeline has delivered mobile-friendly website solutions to CPA & Accounting firms that focus on quality lead generation and recruitment strategies. All digital marketing strategies drive visitors back to your website (or landing page). Our mobile responsive websites load fast, improve end-user experience, engage with your audience, are cost effective, flexible, and designed to nurture and capture qualified leads.
CPA & accounting digital marketing statistics
According to Google, more than 50% of search queries globally now come from mobile devices.
61% of marketers state improving SEO and growing their organic presence is their top inbound marketing strategy for 2018.
Google “near me” searches have increased by 200% over the past year.