More than ever government decision-makers are relying on contractor websites to provide them with information they need to research problems, determine the best methods for solving them, and choose the right company for the contract award.
If your company is not investing time and resources into your corporate website design/development and SEO, you are probably losing contract to your competitors who are!
By selecting an experienced digital marketing agency you will have a tremendous competitive advantage.
Why is SEO important, and how can a Government Contractor use SEO to their advantage?
What is the first thing you do when you meet someone or hear about a new business or company within your marketspace? If you are like the vast majority of the population, you Google them.
Your web presence is how the world learns about your company and services. It is fully within your control to control the information seen in search engines and on the Internet at large.
But what about the many people who have not heard of your company, but want or need your services? How will they discover you? Enter SEO.
Federal buyers will often conduct vendor and market research using the power of Google Search. The more your website populates as a search result, the more credibility you have. This is why it’s important for a government contractor to be a thought leader and create meaningful content for when prospective customers search for you.
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Where does SEO fit in for B2G?
You may be asking yourself, how does this apply to our website, or assist in promoting our capabilities?
Simply put, there are many different ways you can use your existing and capability-specific pieces of content. By optimizing those pieces of content, you increase the likelihood that procurement officials, agency program managers, and all the “influencers” in the acquisition context find your site when they’re searching on Google.
SEO is the practice of improving the overall visibility of a website or web page on search engines. SEO is responsible for whether or not your website shows up on the first page of the Search Engine Results Page (SERP) for the key terms associated with your business.
Content is king when it comes to increasing your company’s brand recognition and online relevance. If you’ve ever been responsible for writing a blog post or a white paper, you know developing organic, relevant, and helpful content is hard work. You’re also aware that good content isn’t always enough to get your company noticed.
That is precisely where Search Engine Optimization (SEO) comes in to play for your B2G organization. We can optimize your content to be found by the right audience and decision makers.
Paid Advertising
Paid Advertising strategies like Google Ads and Linked-In Pay Per Click (PPC) have become even very complex. Google AdWords uses sophisticated algorithms to determine the quality of your ad to your targeted keyword phrase to your landing page. These factors along with myriad others will determine your cost per click (CPC) and position for your Ad.
Conversion Pipeline is a Premier Google AdWords Partner. We have the expertise to quickly launch and optimize your PPC campaign so it can start producing qualified leads immediately. Having previously worked with other government contractors throughout the U.S. our team already knows the PPC strategies that work.
Retargeting / Remarketing
Retargeting (also referred as Remarketing) allows us to serve targeted ads to visitors who have been on your website within the last 30 days. These retargeting ads increase the likelihood of a conversion (lead generation) since the visitors have already been introduced to your brand. Retargeting is available on Google AdWords, Facebook/Instagram or Linked-In corporate accounts.
Retargeting allows advertisers to reconnect with their visitors that didn’t take an action on their website the first time they visited. Encouraging customers to return to your website and connect with the brand, helps advertisers nurture leads, and ultimately increase qualified conversions.
Web Design & Development
Conversion Pipeline offers custom web design solutions for government contractors who need a scalable, robust, and mobile-friendly website for lead generation and recruitment purposes.
Since 2009, Conversion Pipeline has delivered website solutions to a variety of industries, including government contracting, which focus on quality lead generation and recruitment strategies.
Our mobile responsive websites load fast, improve end-user experience, engage with your audience, are cost effective, flexible, and designed to nurture and capture qualified leads.
Conversion Pipeline has the tools, experience and team in place to launch your next digital campaign. Contact us today to get our free SEO analysis to see where your website ranks.