Dominate your local online rankings
Having a strong local online marketing strategy is a must for every small or medium-sized business. Local businesses need a special flavor of SEO as Google is very sophisticated in how it serves local search results, especially in their Map Pack, which is primarily based on a user’s location.
Smartphones have fundamentally changed how customers interact with businesses online. “Near Me” searches on mobile devices have increased 34x since 2011. Conversion Pipeline will ensure your website is mobile friendly and your business is listed in local, national and industry relevant online directories.
“Wrong or outdated business info online will hurt your search engine rankings”. Each month we’ll ensure your business is correctly listed online, optimize relevant GEO-pages, update content, and ensure schema and structured data is inserted (and remains) in the code of your website.
Local results & relevancy
The way people search online is constantly evolving. People aren’t searching for just products or services anymore. They are searching for that product or service close to them. Therefore, Google and the other search engines have moved toward a location-based approach when delivering search results. For instance, if you live in Washington DC and are looking for a “Digital Marketing Company”, Google will serve local digital marketing companies who not only have well optimized websites but are also closets to your location.
Conversion Pipeline’s local SEO service helps businesses market their products or services to local customers at the exact time they’re searching online for them. We use a variety of strategies to help rank your website in Google’s Local Map Pack, Bing Places, Yelp, Superpages, yp.com and other hyper-local websites.
Local search principles
Although local SEO principles are similar to national SEO, there are some specific differences which are outlined below:
- Optimizing with geo-targeted keywords. (i.e. Washington DC Digital Marketing Company).
- Getting backlinks from specific local websites (i.e. Local Washington DC Directories).
- Adding local schema tags around your address and local phone number on your website.
- Producing unique “Local” content targeted to a local audience.
- Ensuring review websites (Yelp, Merchant Circle, Google Reviews, etc.) are optimized properly.
- Building your profile in Local Chamber of Commerce, Local Better Business Bureau, and other directories.
Local search SEO with Conversion Pipeline
Local Searches on desktops and mobile devices are increasing every year. It’s important for your business to take advantage of local SEO services to increase your rankings before your competitors do. All businesses, from IT companies and CPAs to dentists and law firms can improve their online leads generated from through local SEO strategies. Conversion Pipeline has been helping businesses improve their positions in the local searches since 2009.
Contact us for a consultation today.