Frequently Asked Questions About Local SEO

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How Long Will It Be Before We Start Seeing Results From Our SEO campaign?

You have to look at SEO as a long-term strategy. If you are looking for qualified leads now, consider Pay Per Click / Paid Advertising as an option. SEO does deliver the best return on investment (ROI) out of all digital marketing services. On average, you can start seeing improvements in your search engine ranking around the 90-day mark. Each client is different as their competitive landscape is different. Through the use of advanced analytics and call tracking solutions, we track and report on the progress of your campaign each month.

 

Can You Guarantee Organic Placement?

No one (or agency) can guarantee organic search placement. Period. Search engine algorithms are more advanced now than ever before. Competition is also more fierce in that companies are allocating more budget to SEO than in previous years as they see the value in search engine optimization. Increased competition also means companies have to get creative in their organic strategy. Organic rankings change constantly, being able to analyze and develop a strategy to understand what is going on within the Search Engine Results Pages (SERP) is key to long term SEO success. Through the use of website reporting, we can track and measure organic search results.

 

How Do I Know SEO Is Working? How Do You Measure Success?

In order to effectively measure the success of an SEO campaign, you first need to establish what your goals are. For example if the purpose of the campaign is to increase contact form submissions then you need to set up contact form conversion goals. If you company prefers phone calls (or a mix of the two), we recommend implementing call tracking to capture the source of all phone calls. One you establish all of your organization’s goals, then you can create custom conversion goals and track your success month after month / year after year.  See below of an example of Conversion Goal Tracking. This client wanted to track email newsletter sign-ups, contact form submissions and phone calls.

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What Is Google My Business And What Does That Do For Me?

A Google My Business account is a free business listing from Google. You don’t hear the word “free” too much, right? Your local business listing appears on the right column in Google search when people are searching for your business. Your business listing could also appear in the Google Map display down the center of the search results.  After you claim your business listing, you can update your listing with images, hours of operation, website URL, phone and much more. This is one of the first steps when we talk about Local SEO. See example below of a Google My Business Listing.

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Will I Need To Make Changes To My Website?

Yes, you will need to make changes to your website. You should be making routine changes to your website anyway like adding service content and blog posts. The search engines love content and the more relevant the content is, the better for your local and national SEO strategy.  The low hanging fruit will be to change title tags, headers, metas, ALT tags, etc. after we conduct keyword research. But there is so much more when developing a solid content marketing strategy. If you spend the time and build out a good content strategy, your SEO will fluorish.

How Is Local SEO Different From Regular SEO?

Google and other search engines have been localizing search engine results to create a better end user experience. For example, if you are in Washington DC and search for “plumbers”, Google will display listings of local plumbers to your IP address (where you did the search from). It wouldn’t make sense, for Google to display plumbers from San Diego in the search engine results so it has implemented localized search results. Regular SEO has the same principles of local SEO but it is not specific to a geographic area. Companies will find it easier to rank locally because of the local search algorithms. But through the use of high quality content and a user-friendly website, your reach should grow out of your immediate area into the broader search engine results.

How Do I Get Started With Local SEO?

This is an easy one, call us 877-877-0542 or fill out the contact form below to discuss your local SEO strategy.