Google Ads Max Conversions Doesn’t Always Work!
Google Ads Max Conversions Bid Setting
Google states “Maximize conversions automatically sets bids to help get the most conversions for your campaign while spending your budget. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.”
Recommendation: Before you decide to commit to a max conversions campaign, run this first as an experiment at a 50/50 split with your existing bid strategy before rolling out 100%. If your max conversions campaign is running efficiently, keep a watchful eye on it and be ready to test out a new campaign bid strategy if you see your campaign not performing as it should.