Google Just Dropped An Algorithm Update

If you are looking at your organic traffic results this month and you notice a “pop” or a “drop” in organic traffic, then it is the direct result of Google’s latest algorithm update. Google makes many search algorithm updates throughout the year making website owners love or dread the updates. Usually, the websites with quality unique content and clean link footprints benefit from these updates.

In a tweet by Google Search Liaison:

Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

Google did go on to say that there is nothing website owners can do if they notice a drop in organic traffic. The changes implemented were geared to web pages that were “previously under-rewarded”. Typically after a new algorithm update, SEO firms and webmasters scramble to see what impact the update had on their organic traffic and pinpoint solutions to rectify any drop in traffic. If you are concerned how your website is currently ranking before or after the update, contact us for a free SEO evaluation.
Michael Delpierre
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