Outsourcing vs. Growing In-House

Outsourcing vs. Growing In-house


Digital marketing is a crucial part of growing a business. Companies must ultimately decide between outsourcing their marketing and growing in-house. There are a number of benefits to outsourcing to an experienced agency vs. handling your digital marketing yourself.


Finding a suitable candidate to handle in-house marketing can cost a considerable amount of time and resources. There are often costs involved with finding resumes on sites like Monster, Indeed and Zip Recruiter. It can take a lot of time to search through resumes and interview multiple candidates. After hiring, it can take up to one month to integrate and train a new employee.

When you work with Conversion Pipeline, it typically takes just two meetings to discover if we are the right fit. There is absolutely no cost involved with the interviewing process, and we provide a free analysis of your marketing strategy. When you work with us, it only takes one to two weeks for us to familiarize ourselves with your business.


When hiring in-house, you run the risk of making the wrong hiring decision. Employees might not have the right industry and marketing experience to handle your digital marketing.

We are digital marketing veterans who have established and grown successful marketing programs for over 200 companies across dozens of industries. Please click here to see our client spotlights.

Consolidate Marketing Efforts

When growing your business in-house, it might be necessary to hire multiple employees to complete different tasks. Although it can be possible to find one employee to handle different aspects of your marketing program, their strengths and weaknesses will vary.

We make it easy to consolidate your marketing efforts. We have SEO, web development, social media, paid advertisement management, content writers and UX pros all under one roof.

Knowledge of Your Business

In order for your marketing efforts to be successful, the people handling your marketing need to know your business. The effectiveness of your in-house marketing depends heavily on how your employees are acclimated.

When you work with us, our dedicated analysts take the time and effort necessary to get to know your business. They work diligently to identify your company’s identity, structure, value prop, market and direct competition.


In-house marketing professionals should be able to solve problems, research relevant vendors and grow a network of connections. This can be difficult without the proper training and expertise.

We are Google Premier Partners and we have dedicated reps and network connections with a number of essential online sources.

Changing Direction

It can be difficult to change direction when you are handling your marketing in-house. There isn’t much flexibility with employee bandwidth and no one wants to be responsible for firing an ineffective employee. It can also be difficult and costly to keep a good employee away from the competition.

Contracts don’t last forever. When you work with us, your contract can be amended at any time. Contracts can be scaled up or down and they are easy to end. This makes it possible to change direction when necessary.


The average salary for a digital marketing manager is between $40K and $90K a year according to http://www.payscale.com/research/US/Job=Digital_Marketing_Manager/Salary.

Outsourcing with Conversion Pipeline can cost as little as $15K per year. Please take a look at our Digital Marketing Services page to learn more.