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Gun Shop & Firearms Marketing

At Conversion Pipeline, we believe in the 2nd Amendment and we believe in the right for you to promote your gun shop or firearms business online. Today, more than ever, more firearm brands, gun ranges, shops and gunsmiths are turning to digital marketing strategies like content marketing, search engine optimization, geofencing, and e-commerce to grow their business and their customer base.

Integrating your brand and core messaging across digital platforms is key. You’ll want the same branding (logo, font, messaging, color schemes, etc.,) that are on your print materials to match your online presence. Today’s gun buyers and sellers follow brands on social media, email, podcasts, YouTube, and online forums, so it is critical to make sure your website and relevant social media pages all speak with one voice and are recognizable as gun enthusiasts traverse the web.

Digital marketing should be a core component in your online strategy as this is where most people spend their time at work and home. When gun enthusiasts and 2A supporters are not at the range, they are online sharing stories, learning, and watching gun videos. You need to be where your customers are and interact with them.  All that interaction needs to be tracked; just like your offline marketing, we can add specific phone numbers and conversion tracking code to track each new customer and online purchase.

We can target gun, shooting sport enthusiasts, and 2A supporters with highly targeted (no pun intended!) marketing, even marketing to specific locations, all with proven digital marketing strategies like:

Branding plays a crucial role in every business venture. It is what helps you communicate with your audience seamlessly and establishes your brand identity. Think of Browning, now Ruger. You instantly know what their brand “looks like,” right? You can instantly picture the company logos, color schemes, and messaging. Consistency is key when developing your company’s voice. We can help you grow a memorable brand that will allow you build trust and rapport with your customers and future ventures.

YouTube: The goal of YouTube marketing should be to inform, educate and promote your brand online. YouTube has always been a source of entertaining content, but it has evolved as an essential tool for the gun industry. Since YouTube is the internet’s largest search engine, your target audience is on YouTube. YouTube can help improve your search engine optimization and overall brand visibility. YouTube allows businesses to present unique content that’s easy for viewers to consume and share.

Geofencing is a location-based advertising service. Geofence technology uses a mobile device’s physical location to trigger targeted advertising based around a pre-defined geographical location. If you’re a gun shop, wouldn’t you love to be able to show an ad to any person who walked onto an outdoor range? A powerful and effective digital marketing tool, geofencing helps gun shop and firearms businesses target ads to a specific audience based off the user’s location.
Email Marketing: From new product notifications to giving advice, email marketing is an inexpensive tool to stay in touch with your customers and prospects. Build confidence and showcase that you are a subject matter expert with a robust email marketing strategy. This is one marketing strategy you do not want to neglect.

Marketing Automation:We know you’re busy and don’t have time to execute every marketing strategy we’re covering today, (that’s why you hire us 😊) and that’s also where marketing automation comes in. Marketing automation uses software to automate marketing activities such as sequenced email marketing campaigns, social media postings and even certain online ads.

Marketing automation is a blend of software and strategy and requires some expertise to execute campaigns. Conversion Pipeline is a certified HubSpot Agency Partner that will drive qualified home sellers to your business.

Search Engine Optimization: Our SEO service is far more robust than traditional marketing or web design firms as our programs include executing a robust backlink building strategy, directory submissions, content creation and distribution. For over 10 years, Conversion Pipeline has been rated as one of the top SEO companies in the country.

Web Design: Our web design and development team uses the psychology of web design to create user and SEO friendly, high-converting websites. Whether you are looking for an e-commerce site, visuals that really wow website visitors, or something straightforward with a high conversion rate – our team of web developers can do it all. Your website can be created by gun enthusiasts, for gun enthusiasts. You can’t lose!
E-Commerce: Conversion Pipeline has over a decade of experience designing and developing eCommerce websites. Through this experience, we have developed the expertise to get your store designed, launched and selling. Simply building the e-commerce website is only half the battle. After the store is launched, we recommend and implement digital marketing programs that produces online sales.


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