Your ADs follow people around
…It’s crazy, but it works!
Over 96% of your website’s visitors will NOT convert on their first visit, according to Advertise.com.
What can you do to recapture website visitors that did not fill out a contact form or pick up the phone and call your business? Craft a custom message you want to tell them and target them with a remarketing ad. Recapture your website audience’s attention and convert them into customers.
What is Remarketing/Retargeting?
Remarketing (also known as retargeting) allows you to display highly relevant ads to users who’ve visited your website for a period up to 30 days. Remarketing is a powerful digital marketing tool that allows companies the chance to stay engaged and top of mind with your target audience.
How it Works
After someone visits your website they will be “cookied” (make sure that your privacy policy allows for this) and your ads will follow them around the web for a period up to 30 days. For example, let’s say you are looking online to research new homes for sale. You visit several new home builder websites gathering your research data. Within hours (not days), you see ads for those exact new homes everywhere – USA Today, Facebook, CNN, etc. As the old adage goes, “out of sight, out of mind”, not with Remarketing. Your brand and product stays top of mind throughout the prospect’s research process.
Companies with a Longer Sales Funnel
Remarketing is especially useful for companies with a longer sales funnel as it may take the user several visits to the website before converting. Remarketing is great at targeting users at the top of the sales funnel when they are in the awareness stage. While the user is researching their options, your brand is staying top of mind.
