For over 23 years, Style Roofing has utilized their professional craftsmen and top-quality products to ensure that every client’s roof is both durable and dependable.
Strategy
Transition Style Roofing in 2010 from traditional print, TV and radio advertising only, to a multitude of
digital marketing and advertising solutions.
![](https://conversionpipeline.com/wp-content/uploads/2023/05/style-roofing-graphic-16-180x180.webp)
Build a new website that was optimized for UX, UI, SEO, mobile and can easily convert visitors looking for a new roof.
![](https://conversionpipeline.com/wp-content/uploads/2023/05/style-roofing-graphic-17-180x180.webp)
Start content promotion, backlinking and Google Ad campaigns.
![](https://conversionpipeline.com/wp-content/uploads/2023/05/style-roofing-graphic-18-180x180.webp)
Quickly provide a positive ROI on paid advertising strategies.
![](https://conversionpipeline.com/wp-content/uploads/2023/05/style-roofing-graphic-19-180x180.webp)
Ensure we targeted roof replacement, not roof repair leads.
Results
![](https://conversionpipeline.com/wp-content/uploads/2023/05/style-roofing-GRAPHICS-09-1024x667.webp)
Increased organic traffic from hundreds of visitors a month to thousands.
![](https://conversionpipeline.com/wp-content/uploads/2023/05/style-roofing-GRAPHICS-04-1024x667.webp)
Google and Bing campaigns quickly provided a new revenue source. As a result traditional advertising budgets were cut and the money went to digital.
![](https://conversionpipeline.com/wp-content/uploads/2023/05/style-roofing-GRAPHICS-03-1024x667.webp)
Expanded marketing and advertising campaigns from just Northern VA to MD, DC, Richmond and Western VA.
![](https://conversionpipeline.com/wp-content/uploads/2023/05/style-roofing-GRAPHICS-02-1024x667.webp)
While CPCs rise from competition, we’re still able to diversify our paid strategy resulting in positive ROI.