What Is BigCommerce Marketing?

Are you wondering if BigCommerce marketing can revolutionize the way you advertise your business? It just might! With its comprehensive suite of integrated solutions, BigCommerce is setting the gold standard for e-commerce. 

From helping retailers craft compelling shopping experiences to driving more traffic and sales for their site, this savvy system can do it all – and many businesses are already reaping the rewards. 

But before we dive into everything BigCommerce has to offer, let’s take a step back and review what exactly makes up this digital solution. 

Read on to learn all about how BigCommerce marketing can help your business succeed!

How Does BigCommerce Marketing Work?

BigCommerce marketing refers to the various strategies implemented by online store owners to promote their business and attract customers. Whether it’s through social media marketing, email campaigns, or search engine optimization, successful digital marketing endeavors result in increased traffic and higher conversion rates. 

One of the benefits of using BigCommerce as your e-commerce platform is the variety of marketing tools and features it offers. From customizable email templates to built-in SEO optimization, BigCommerce streamlines the marketing process for its users.

The Benefits of BigCommerce Marketing for Your Business

BigCommerce’s versatile platform offers an array of benefits designed to fuel business growth and streamline operations. With features suited to both B2C and B2B entities, it supports the growth of your business as per your aspirations. Designed with a multi-storefront function and localization features, it allows your business to reach customers on a global scale. 

The Omnichannel & Commerce-as-a-Service functions seamlessly connect you with your audience, wherever they may be. 

The platform’s open APIs, SDKs, and extensive data capabilities allow customization and integration as per your unique needs. The composable architecture and headless commerce integrations provide further flexibility in tailoring your business operations.

BigCommerce also prioritizes the shopper experience, providing frictionless checkout options to boost sales and enhance customer satisfaction. The platform aids in recovering potential lost sales and building customer loyalty through its abandoned cart recovery feature.

Renowned for its robustness, the platform has recorded a 99.99% uptime rate, including a 100% rate during cyber week for seven consecutive years. Furthermore, BigCommerce ensures stringent security, being both ISO/IEC 27001:2013 and PCI DSS 3.2, Level 1 certified, providing peace of mind and reassurance in the safety of your online operations.

Strategies You Can Use With BigCommerce Marketing

As a BigCommerce merchant, you want to ensure that you’re utilizing every available tool to boost sales and attract new customers. That’s where marketing strategies come in, and there are plenty to choose from. 

Start by creating coupons and discounts to incentivize purchases and entice customers to return. Take advantage of email campaigns to keep your audience engaged and informed about upcoming promotions or new products. And don’t forget about web analytics – using data to track customer behavior can give you invaluable insights into what’s working and what’s not. 

By implementing these strategies via BigCommerce, you’ll be well on your way to success in the competitive world of ecommerce.

Best Practices for Successful BigCommerce Marketing Campaigns

BigCommerce marketing campaigns can be a crucial component of your online business strategy – if executed correctly. The key to success is to build a campaign that captures the attention of your target audience and motivates them to make a purchase. To do so, it’s important to first establish clear goals and audience personas. 

From there, create content that resonates with your audience, whether it be through engaging social media posts, informative blog articles, or compelling video content. Utilize email marketing to keep your audience engaged and informed about your latest offerings. Don’t forget about the power of data analysis to constantly refine and improve your campaigns. 

By implementing these best practices, your BigCommerce marketing campaigns can yield impressive results and boost your bottom line.

Resources to Help You Implement & Manage Your BigCommerce Marketing Effort

If you’re new to the world of BigCommerce marketing, it can be overwhelming to figure out where to start. Luckily, there are plenty of resources available to help you get up and running. 

One great option is to seek out experts who specialize in BigCommerce marketing like Conversion Pipeline. These professionals can provide you with the guidance and support you need to launch successful PPC digital marketing campaigns and manage them with ease. 

Critical Components of a Winning BigCommerce Marketing Plan 

Developing a winning BigCommerce marketing plan is crucial to the success of your online business. It involves a wide range of components that work together to attract potential customers and drive sales. 

Some essential elements of any effective ecommerce marketing plan (BigCommerce or otherwise) include identifying your target audience, creating engaging content that resonates with them, optimizing your website for search engines, and utilizing social media to increase brand awareness. 

With so many moving parts, constructing a marketing plan may seem overwhelming, but with the right strategy in place, you can create a well-rounded plan that propels your online business to the next level. 

Closing Thoughts

As we’ve seen, BigCommerce marketing campaigns can be a powerful way to reach customers and drive sales. Not only does the platform offer numerous features that help you successfully target customers, but there are strategies as well as helpful resources that can guide your efforts. 

Ultimately, all these together should form part of an effective plan packing the three critical components – goal setting, action planning and analysis. With a clear strategy in place, any online business owner can benefit from successful BigCommerce Marketing campaigns that will ensure growth for your business and success with respect to sales objectives. 

Going ahead with this technology-powered marketing platform can open up new avenues of opportunities that will give you a competitive edge in the market.

Ready to Go Big?

If you are ready to unleash the power of the BigCommerce platform but don’t know where to start – Conversion Pipeline is here to help. Together, we can create an online store front for your business that will attract new customers and build your relationship with existing customers.

Contact us today to get started. 

Michael Delpierre