5 Reasons Why You May Need a New Website
Your Website Is Being Ignored By Google
There are many reasons why your website may not be turning up in Google, but it’s possibly that an older site, or one built on an older (or even custom-made) platform is not easily crawlable by Google’s bots. Or there are no meta-tags, or no site map, or any of a dozen other things.
May we recommend WordPress? If your site isn’t on the WordPress platform, you may be missing critical functionality.
Your Website Looks Dated and Old-Fashioned
Technology moves so fast online that the cutting edge design of 2008 looks very, well, 2008. The standards of interface design, usability, and website organization have moved on, and your website needs to reflect that, lest clients wonder what other new information you might have missed.
The Information on Your Website is Out of Date (and You Can’t Change It Yourself)
In this day and age there’s absolutely no reason for you to have to go to your web developer to fix a typo, update an address, or refresh the copy. This is another place where WordPress-based sites shine. Their built-in content-management system makes updating a breeze.
You Lack SEO/ Social Media Integration
Can customers see your tweets? Do they know you have a Facebook page or a YouTube Channel? Can they even share or promote your service to their friends? If no, you may want to seriously consider an upgrade.
…Or You Want to Use Cutting Edge Lead Generation Tools
These days there are dozens of easy and unobtrusive ways to get potential clients into your sales funnel via your website. Are you using any of them? If not, you may be throwing money away. Properly leveraged online traffic can produce well-informed customers, enthusiastic brand evangelists, and most importantly, sales.
If you’d like to discuss your website with us at Conversion Pipeline, please contact us today for a free consultation!