The Benefits of AMP for Businesses

30% of all visitors will leave a webpage if it takes more than three seconds to load.
Google prioritizes webpages with faster load times, simple user experience, and mobile friendliness. By optimizing for several key ranking factors, Accelerated Mobile Pages (AMP) help websites get found and improve the conversion rate of visitors that are on mobile devices.

AMP improves user experience by using a leaner version of HTML, a special cache and very limited JavaScript that helps pages load faster and users find the content they are looking for on a page.

AMP Pages Load Faster

AMP pages strip out all of the extras of a website that can bog down load time. Often, the AMP version of a page is simply black text on a white background. No contact forms, special styling, or menus. The AMP version of a page will often appear higher in mobile SERPs than the full website version. Accelerated Mobile Pages load 15-85% faster than standard webpages. Load time is typically less than half a second.

Benefits of AMP

Businesses of all shapes and sizes are starting to realize the benefits of AMP. Currently, 25 million website domains have published more than 4 billion Accelerated Mobile Pages. These numbers continue to grow at an alarming rate.

A recent study found that AMP results in a 10% increase to traffic, with visitors spending twice as much time on pages. This is responsible for a 20% increase in sales conversions. Another study found that readers spend 35% longer on AMP content than they do on standard web content.

High Quality Web Content

Although AMP can speed up load time and increase user friendliness, the quality of content is still a major factor to success. Poor quality content does not produce the same results as professional, high quality content. Even with perfect load times, if content is not entertaining or useful then search engine placement will not increase due to high bounce rate.

AMP is a good option for businesses who want to improve page speed, visitor engagement, bounce rate, and search engine visibility on mobile searches.

Please contact us for more information about how AMP can help your business.