Blog And Get 55% More Traffic To Your Website
A study by Internet Software provider, HubSpot, reported that businesses that regularly blog get 55% more visitors to their website than businesses that do not blog. This coincides with what we have been telling our clients for quite some time. A website needs fresh & relevant content in order to gain in the search engine rankings. Companies that update their website with relevant content attract the search engines that crawl the internet for new content and index them. The results of the study are:
The average company that blogs has:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
Why Blogging Matters
The cost of generating organic search traffic is much lower than traditional advertising. Search engine optimization has the lowest cost-per-lead and the highest return on investment (ROI). U.S. Bancorp Piper Jaffray estimated that the cost per lead was $0.29 for search engine optimization, $1.18 for yellow pages advertising, $2.00 for banner ads, and $9.94 for direct mail. Thus making search engine optimization the clear winner in ROI for marketing strategies. A large part of search engine optimization is blogging.
Business blogging and search engine optimization offer an affordable online lead generation solution for most businesses. Business bloggers are achieving top search engine placement because search engines rank based on the quality of the website (and blog) content, relevancy, link popularity, among other factors. Learning the basic skills of search engine optimization, blogging, and good content management are keys to better rankings for bloggers.
So when was the last time you blogged for your website?