You Know Who You Are!

One of my favorite branding campaigns was for Hard Rock by Duncan/Channon – “You Know Who You Are”. What I like about this campaign the most was that they were able to understand Hard Rock’s demographic and target them effectively through print and TV spots. Hard Rock knew their target demographic was a middle-aged male who looks professional on the outside but has a inner “youth” that wants to come out. The print ad below illustrates that.

From a branding standpoint, this campaign did a great job in communicating to it’s demographic (made me chuckle on several occasions). Do you know who your target demographic is? Do you know how to reach them? Call us, we can help


What Is Branding