A long standing plastic surgery client operates a practice location in Stafford, Virginia and Conversion Pipeline runs a full SEO program for this location including blog writing, new page creation, optimization of existing content, technical fixes, backlinking, and directory management supporting the Stafford office directly along with dedicated GEO pages for Fredericksburg and Woodbridge.
The headline result: total website sessions grew 160% year over year, driven largely by organic search sessions more than doubling (+113%). Crucially, this wasn't traffic growth at the expense of leads conversions grew too (+9%), and inbound phone calls were up 15%, meaning the larger audience is converting in step with the added visibility.
Organic Search (SEO)
Organic search more than doubled and was the single biggest driver of the site's growth over the period, backed up by Google Search Console's own click and impression data.
Direct sessions nearly tripled, a strong signal that more prospective patients are seeking out our Plastic Surgery client by name rather than discovering it cold.
Paid search sessions grew sharply as the campaign scaled up over the period. Cost efficiency is worth watching as spend ramps, but paid search was a clear contributor to the overall traffic gain alongside organic.
Unlike a traffic-only story, lead volume grew alongside visibility, with both online conversions and phone calls increasing over the period.
Conversion Pipeline’s SEO program delivered a 160% increase in total website sessions and a 113% increase in organic search sessions and, importantly, conversions and phone calls grew right along with it (+9% and +15%, respectively). This is the pattern every SEO program aims for: more visibility, converting at pace, not just more visitors.