Geofencing is location-based mobile advertising. You draw a virtual boundary around a real place, and people whose phones enter that area can be shown your ads inside the mobile apps they use.
The fence can surround your store, a competitor’s location, a trade show or a conference venue. It relies on the GPS signal of a mobile device, and sometimes RFID, to know when a device is inside the boundary. The ad can run while the person is nearby, and the same device can keep seeing your message for up to 30 days after it leaves.
What makes geofencing different from most digital ads is that it targets where people actually go, not just what they type into a search box. For a step-by-step explanation, read How Does Geofencing Work?
Geofencing is a mobile service. If you want streaming TV ads in the living room, see our CTV advertising page.
We draw the fence around the place that matters: your location, a competitor, an event venue or a neighborhood. Fences can be as small as 1,000 square feet.
Devices that enter the area join your audience. We can set date and time windows, target one location or many, and reuse the audience later.
Your ad appears inside mobile apps while people are nearby and for up to 30 days afterward, so the message lands when interest is high.
A conversion zone around your location records when a device that saw your ad walks in, so you can see real store visits.
Search ads catch intent at the moment of a query. Geofencing catches behavior. Someone standing in a competitor’s showroom or walking a home expo has already shown you what they are interested in.
Most ad platforms target by city, zip code or a radius tied to IP data. Geofencing works at the level of a single building or parking lot. That level of detail is something Google and Meta ads cannot match on their own.
Because the advertiser never sees a user’s age, gender or other personal details, geofencing also suits businesses with strict privacy rules, including healthcare organizations that must stay HIPAA compliant.
Ads only appear to people inside the zones you define, so fewer impressions go to waste.
Conversion zones show how many people who saw the ad later visited your location.
Reach people when they are close by and ready to act, with offers that create a sense of urgency.
Reach people who pass through an area more than once, and keep your offer in front of them for up to 30 days.
Event and location audiences are portable, so you can use them again in later campaigns.
Tell us your locations, competitors and goals. We will show you how a fence could work for your business.
See if geofencing fitsCTV puts your video ad on smart TVs in the households you choose. It pairs well with geofencing.
Explore CTV advertisingCall our team and we will walk through which locations and events make sense to fence.
Call 877-877-0542The fence goes wherever your future customers already gather. These are the setups we use most.
Picture a car dealership. It fences a competing dealer’s lot, and every phone that spends time there sees a personalized offer from the dealership, both on the spot and for up to 30 days afterward. Those shoppers have already shown they want what you sell. Your job is to give them a reason to visit you before they sign somewhere else.
A conversion zone around your own showroom then shows how many of those devices actually came in. That is a clear, measurable way to grow market share and disrupt a competitor’s sales efforts.
See if geofencing fitsFence a venue like a New Home Expo for the exact dates and hours of the show. Attendees comparing builders can see your ad during the event and after they head home. Single or multiple locations, with audiences you can reuse. See how home builders use it.
A conversion zone is a second boundary drawn around your own location. When a device that was served your geofencing ad later enters that zone, the visit is recorded as an offline conversion for the campaign. That turns a question most advertisers guess at, whether the ads brought anyone in, into a number you can see.
Your reporting covers both the digital side and the physical side, so you can judge the campaign on real visits and cost per visit. Pair it with call tracking and web analytics to see phone and website leads alongside foot traffic.
Geofencing does not replace search ads. It fills a different gap. Here is how it stacks up against two common alternatives.
Search is different again. PPC search ads reach people based on what they type, which captures intent at the moment of a query. Geofencing reaches people based on where they physically go, often before they search at all. The two work well side by side.
For the full picture, including where geofencing falls short, read The Pros and Cons of Geofencing.
We would rather you go in with clear expectations. Geofencing is powerful, but it is not a fit for every goal.
Advertisers never receive personal information about the people in a fence, such as age or gender. That is why healthcare organizations with HIPAA restrictions can use it, and why we follow current privacy guidelines on every campaign.
Ads run inside mobile apps, so people who are not using apps in the area will not see them.
A fence cannot separate floors, so every device in a multi-story building is targeted.
Tall buildings in dense areas can weaken GPS signals and reduce accuracy.
Some people are wary of location-based ads, so the creative needs to feel helpful, not intrusive.
Any business with a physical location, a local market or a presence at events can use geofencing. Here is how it fits some of the industries we serve.
See all industries and locations we serve or browse our case studies.
Our Google Premier Partner status reflects strict standards for certification, ad spend and results.
No outsourcing. The people who plan your fences are the people who manage them.
From impressions to cost per visit, you always know how the campaign is doing.
Every fence, audience and offer is built around your goals, market and budget.
Geofencing reaches people on their phones near a location. CTV advertising puts your video on smart TVs in the households you choose. Used together, one builds awareness at home and the other drives the visit.
Geofencing also works alongside retargeting, mobile advertising, social media advertising and AI advertising. Not sure your current paid campaigns are working? Start with a PPC audit.
Find out where a fence makes sense for your business. Prefer email? Contact us instead.
We draw a virtual boundary around a location. Mobile devices that enter it, detected through GPS, are added to your audience and shown your ads inside the apps they use, while nearby and for up to 30 days after. Read how geofencing works.
A geofence can cover an area as small as 1,000 square feet, which is precise enough to focus on a single building, store or lot.
Geofencing ads appear inside mobile apps on phones and tablets. Because it is a mobile app based service, it does not reach people who are not using apps.
Yes. Competitor conquesting fences a competitor’s location so people who visit it can see your offer, and a conversion zone shows how many of them later visit you.
Conversion zones record a visit to your location as an offline conversion when a device that saw your ad walks in. Reports also include impressions, clicks, total spend, view-through and click-through visits, total visit rate and cost per visit.
Yes. We fence the venue for the dates and hours of the event, reach attendees during and after it, and can reuse the audience in later campaigns. It works for single or multiple locations.
Generally, yes. Geofencing uses the actual location of the device, while IP targeting relies on where an IP address is registered, which can be a distant data center or proxy server.
Advertisers do not receive personal information such as age or gender about the people in a fence, which makes geofencing a practical option for healthcare organizations with HIPAA restrictions.
It only reaches people using mobile apps, it cannot separate floors in a multi-level building, and tall buildings in dense areas can reduce GPS accuracy. We plan fences with those limits in mind. See the pros and cons of geofencing.
No. They are separate services. Geofencing reaches people on their phones based on where they go, while CTV places video ads on smart TVs in targeted households. Many businesses use both. Learn about CTV advertising.
I went through 3 different online marketing companies for training and marketing services before finding Conversion Pipeline. They built my website and manage my email and online marketing activities. They continually make us money.
Conversion Pipeline greatly improved and expanded our online marketing strategy. We found new locations to promote our school, increased student enrollment and raised our brand awareness among distinguished members of the academic and medical communities.
Conversion Pipeline’s redesign of our website and digital marketing services have made a significant, positive impact on our business. We’ve seen impressive increases in website conversions, leads and new business as result of their efforts.
When I started My Exterminator, I called Conversion Pipeline to build my Google AdWords campaign from the ground up. Competing with much larger, national exterminator companies, I needed to ensure my Ad was found.
We participate in Conversion Pipeline’s SEO Training Program once a year. We saw immediate results once we implemented the strategies we learned in the SEO training program.
Conversion Pipeline has done much better work for me than large companies with a supposed national reputation. I’m top in Google for bankruptcy lawyers in Northern Virginia and their work has helped me stay there.