Get Your Free
PPC Audit

No cost. No obligation. No sales pitch required, just a clear, prioritized look at your account.

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What Is A
PPC Audit?

A PPC audit is a manual, expert-led review of your paid advertising accounts, whether that is Google Ads, Microsoft Ads, Meta, LinkedIn, or another platform. Instead of running an automated grader that flags generic issues, one of our Google Ads certified analysts opens your account and evaluates it the same way we would evaluate an account we were about to take over and manage ourselves.

The goal is simple: identify where budget is being wasted, where performance is being left on the table, and where quick wins exist, so you can either fix them yourself or have our team implement the recommendations for you.

What the Free
PPC Audit Includes

  • Account structure and campaign setup review
  • Keyword analysis, including wasted spend, missing negative keywords, and match type mismatches
  • Ad copy and creative evaluation, including A/B testing gaps
  • Landing page relevance and Quality Score factors
  • Bidding strategy and budget allocation, including dayparting opportunities
  • Audience targeting, remarketing, and customer match opportunities
  • Conversion tracking review, including form fill and phone call attribution
  • Competitor benchmarking snapshot

We will also tell you plainly if your account is already well managed. The audit is designed to give you an honest, third-party read on performance, not a pretext to sell services you do not need.

Proven
PPC Results

Google Premier Partner Certified:
A Higher Standard

Conversion Pipeline is a Google Partner, a distinction reserved for a small percentage of agencies that meet Google's strict requirements for certification, ad spend, and performance. That status shapes how we conduct every audit.

01

Certified Experts

Every analyst who reviews your account is Google Ads certified and trained to manage high performance campaigns, not just run a report.

02

Proven Track Record

We meet strict standards for ad spend volume and client success, which means the recommendations you receive are grounded in what actually moves accounts forward.

03

Cross-Platform Mastery

We manage and audit PPC campaigns across Google Ads, Microsoft Ads, Yahoo, Facebook, LinkedIn, and other major platforms, so the audit reflects how your budget performs across the full media mix, not just one channel.

With multiple specialists reviewing and optimizing each campaign, your PPC performance benefits from collective expertise and rigorous quality control.

Why a Manual Audit Beats
a Free Online Grader

Anyone can plug an account into free software and get a bird's eye view of obvious problems. But a free grader cannot tell you whether the keywords in your title tags or ad groups are actually relevant to buyer intent, or whether a low Quality Score is caused by ad relevance, landing page experience, or something structural in the account. That distinction requires a search professional who reviews the account manually and understands how the platforms' algorithms actually weigh those signals.

Our analysts look past the surface level flags to understand why an account is performing the way it is, then translate that into specific, prioritized recommendations.

What You
Will Receive

Within a few business days of getting view only access to your account (we never ask for or need edit access), you will receive a clear, easy to read report outlining what we found, organized by priority. If you would like to walk through the findings together, we are happy to schedule a short call at no charge.

Strategic Ad Types
We Manage

Search Advertising

Search ads allow you to target users who are actively searching for your product or service. Whether it’s Google Search, Shopping, or local ads, we ensure your brand appears at the right moment — when buyer intent is at its highest.

Display Advertising

Through display campaigns, your brand can appear on relevant websites to increase visibility and drive top-of-funnel traffic. Our team carefully selects high-performing placements based on audience behavior, website relevance, and cost efficiency.

Google Premier Partner

Conversion Pipeline is a Google Partner which is a designation reserved for only a small percentage of all Google Partners. All Google Partners must meet Google’s strict requirements in three main areas: Certification, Ad Spend, & Performance. Net Result: It takes us less time to implement and manage a profitable ad campaign for our clients.

Remarketing

Re-engage users who have already visited your website or interacted with your brand. Remarketing campaigns consistently outperform cold traffic by reminding potential customers to come back and convert.

Customer Match

Reach known customers using the data they’ve shared with your business. We can target users based on name, email, phone number, or address across Google, YouTube, Gmail, Facebook, LinkedIn, and more.

Video Advertising

Video content is now essential for engagement. With platforms like YouTube — the second-largest search engine — your brand can leverage targeted video ads to educate, inspire, and convert. We create sleek, engaging video campaigns that drive results.

Mobile Advertising

With more than 50% of web traffic coming from mobile devices, your ads must be optimized for mobile viewing and performance. We create high-impact mobile campaigns that convert across apps, browsers, and social platforms.

Lookalike Audiences

Lookalike or “similar” audiences is a digital targeting strategy based on user data lists such as email and remarketing audiences that allows the advertiser to find similar users who match certain attributes of your best-performing audiences. Google, Facebook and other platforms use machine-learning algorithms to analyze a source audience to find shared member characteristics then finds new users with similar characteristics to target. The best way to see how valuable lookalikes audiences are is to split test them against your normal website traffic and view the different results.

Social Media Advertising

Paid social campaigns require more than just boosted posts. We build strategic campaigns across Facebook, Instagram, LinkedIn, Pinterest, and more — tailored to your audience and business goals. From lead generation to brand awareness, we align platform selection and messaging with measurable outcomes.

Frequently
Asked Questions

1. Is the PPC audit really free?

Yes. It is completely free, with no credit card required and no obligation to work with us afterward. We offer it so you can see the quality of our insights firsthand.

2. What do I need to provide for the audit?

Just a few basic details (name, email, and your Google Ads or platform account information). For the most accurate review, we prefer view only access to your account, or a recent performance export if you would rather not grant access. We will never ask for edit access.

3. How long does the audit take?

You will typically receive your personalized report within two to three business days after we get access. If you would like a live walkthrough of the findings, we can schedule a short call.

4. Will you make any changes to my ad accounts?

No. We only review. We never touch settings, pause campaigns, or make any changes. Your account stays exactly as it is.

5. What exactly is examined in the audit?

We examine account and campaign structure, keywords (including wasted spend and negative keyword opportunities), ad copy performance, Quality Score factors, bidding strategy, audience targeting, landing page alignment, conversion tracking, and how your account benchmarks against competitors.

6. What happens after I receive the audit?

You are free to implement the recommendations yourself. If you would like help putting them into action, we can talk through how our team works, but there is zero pressure. The audit is valuable on its own.

Sign Up for Your
Free PPC Audit

Find out where your budget is leaking, straight from a Google Premier Partner.

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What Our Clients
Say About Us

01/06
JK Enterprises
  • Branding
  • Remarketing
  • Web Design
  • Web Development

I went through 3 different online marketing companies for training and marketing services before finding Conversion Pipeline. They built my website and manage my email and online marketing activities. They continually make us money.

01/06
Tulane University School of Public Health & Tropical Medicine
  • Branding
  • Remarketing
  • Web Design
  • Web Development

Conversion Pipeline greatly improved and expanded our online marketing strategy. We found new locations to promote our school, increased student enrollment and raised our brand awareness among distinguished members of the academic and medical communities.

01/06
Industrial Security Integrators
  • Branding
  • Remarketing
  • Web Design
  • Web Development

Conversion Pipeline’s redesign of our website and digital marketing services have made a significant, positive impact on our business. We’ve seen impressive increases in website conversions, leads and new business as result of their efforts.

01/06
My Exterminator
  • Branding
  • Remarketing
  • Web Design
  • Web Development

When I started My Exterminator, I called Conversion Pipeline to build my Google AdWords campaign from the ground up. Competing with much larger, national exterminator companies, I needed to ensure my Ad was found.

01/06
Moss Building & Design
  • Branding
  • Remarketing
  • Web Design
  • Web Development

We participate in Conversion Pipeline’s SEO Training Program once a year. We saw immediate results once we implemented the strategies we learned in the SEO training program.

01/06
The Law Offices of Robert Weed
  • Branding
  • Remarketing
  • Web Design
  • Web Development

Conversion Pipeline has done much better work for me than large companies with a supposed national reputation. I’m top in Google for bankruptcy lawyers in Northern Virginia and their work has helped me stay there.