A PPC audit is a hands-on review of your paid advertising accounts, whether that is Google Ads, Microsoft Ads, Meta, LinkedIn or another platform. Instead of running an automated grader that flags generic issues, one of our Google Ads certified analysts opens your account and evaluates it the same way we would evaluate an account we were about to take over and manage ourselves.
The goal is simple: find where budget is being wasted, where performance is being left on the table and where quick wins exist. Then you can fix them yourself or have our team implement the recommendations for you.
Every audit covers the eight areas where we most often find wasted budget and missed opportunities.
A review of how your campaigns, ad groups and settings are built, and whether that setup helps or hurts performance.
Wasted spend, missing negative keywords and match type mismatches that send budget to the wrong searches.
An evaluation of your ads and creative, including gaps in A/B testing that leave better messaging undiscovered.
How well your landing pages match each ad, and the Quality Score factors tied to them. CRO can help close the gap.
Your bidding strategy and budget allocation, including dayparting opportunities by time of day or day of the week.
Audience settings, remarketing and customer match opportunities you may not be using yet.
Whether every form fill and phone call is tracked and attributed to the right source, so you can trust your numbers.
A snapshot of how your account compares with the competitors bidding against you.
We will tell you plainly if your account is already well managed. The audit is designed to give you an honest, third-party read on performance, not a pretext to sell services you do not need. Request your free audit.
No cost, no obligation and no sales pitch required. Just a clear, prioritized look at your account.
Get my free PPC auditSee how our certified team builds, tests and manages campaigns across search, display, social and video.
PPC ad managementCall and speak with someone on our PPC team about your account and the audit.
Call 877-877-0542On average, businesses waste 30% of their paid advertising budget on poor account structure, irrelevant keywords, weak ad copy or landing pages that do not match what the searcher actually wants.
A free PPC audit from Conversion Pipeline shows you exactly where that waste is happening and what to do about it, backed by the same certified team that manages campaigns for our clients every day.
Get my free PPC auditAnyone can plug an account into free software and get a bird’s eye view of obvious problems. But a free grader cannot tell you whether the keywords in your ad groups are actually relevant to buyer intent, or whether a low Quality Score is caused by ad relevance, landing page experience or something structural in the account.
That distinction takes a search professional who reviews the account manually and understands how the platforms’ algorithms weigh those signals. Our analysts look past the surface-level flags to understand why an account performs the way it does, then turn that into specific, prioritized recommendations.
Bids, budgets and keyword decisions are only as good as the conversion data behind them. If form fills are counted twice or phone calls are not tracked at all, the platform optimizes toward the wrong results.
The audit reviews your conversion tracking, including form fill and phone call attribution, so every lead is tied back to the right source and medium. If calls are a big part of your business, see how call tracking closes the gap, and how web analytics connects ad clicks to revenue.
Check my tracking for freeThere is nothing to install and no long questionnaire. Here is what happens after you sign up.
Fill out the short form on this page with your name, email and the ad platforms you use.
Give us view-only access to your account, or send a recent performance export if you would rather not grant access. We never ask for edit access.
A Google Ads certified analyst reviews your account by hand. We only review. We never change settings or pause campaigns.
Within two to three business days of getting access, you receive a clear, easy-to-read report organized by priority.
If you would like to walk through the findings together, we are happy to schedule a short call at no charge.
Conversion Pipeline is a Google Premier Partner, a distinction reserved for a small percentage of agencies that meet Google’s strict requirements for certification, ad spend and performance. That status shapes how we conduct every audit.
Every analyst who reviews your account is Google Ads certified and trained to manage high-performance campaigns, not just run a report.
We meet strict standards for ad spend volume and client success, so the recommendations you receive are grounded in what actually moves accounts forward.
We manage and audit PPC campaigns across Google Ads, Microsoft Ads, Yahoo, Facebook, LinkedIn and other major platforms, so the audit reflects how your budget performs across the full media mix.
With multiple specialists reviewing and optimizing each campaign, your PPC performance benefits from collective expertise and rigorous quality control. See the results in our case studies.
Whatever mix of channels you run, the audit looks at how each one is set up and whether it earns its share of the budget.
Search ads reach people who are actively looking for your product or service. Whether it is Google Search, Shopping or local ads, we check that your brand appears when buyer intent is highest.
Display campaigns put your brand on relevant websites to build visibility and top-of-funnel traffic. We look at placements, audience behavior, site relevance and cost efficiency.
Remarketing re-engages people who already visited your website or interacted with your brand. It consistently outperforms cold traffic when it is set up well.
Customer match reaches known customers using the data they have shared with you, by name, email, phone number or address, across Google, YouTube, Gmail, Facebook, LinkedIn and more.
YouTube is the second-largest search engine, and targeted video ads help your brand educate, inspire and convert.
More than 50% of web traffic comes from mobile devices, so your ads must perform on small screens. We review mobile campaigns across apps, browsers and social platforms.
Lookalike, or “similar,” audiences use your email and remarketing lists to find new people who share traits with your best customers. The best test is a split test against your normal traffic.
Paid social takes more than boosted posts. We review social campaigns on Facebook, Instagram, LinkedIn, Pinterest and more against your audience and goals.
After the audit, you can implement the fixes in-house or hand them to our team. Learn more about our PPC ad management services.
Get a free, prioritized audit straight from a Google Premier Partner. Prefer email? Contact us instead.
Yes. It is completely free, with no credit card required and no obligation to work with us afterward. We offer it so you can see the quality of our insights firsthand. Request your free audit.
Just a few basic details: your name, email and your Google Ads or other platform account information. For the most accurate review, we prefer view-only access to your account, or a recent performance export if you would rather not grant access. We will never ask for edit access.
You will typically receive your personalized report within two to three business days after we get access. If you would like a live walkthrough of the findings, we can schedule a short call.
No. We only review. We never touch settings, pause campaigns or make any changes. Your account stays exactly as it is.
We examine account and campaign structure, keywords (including wasted spend and negative keyword opportunities), ad copy performance, Quality Score factors, bidding strategy, audience targeting, landing page alignment, conversion tracking and how your account benchmarks against competitors.
You are free to implement the recommendations yourself. If you would like help putting them into action, we can talk through how our team works, but there is zero pressure. The audit is valuable on its own. See our PPC ad management services.
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