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A PPC audit is a manual, expert-led review of your paid advertising accounts, whether that is Google Ads, Microsoft Ads, Meta, LinkedIn, or another platform. Instead of running an automated grader that flags generic issues, one of our Google Ads certified analysts opens your account and evaluates it the same way we would evaluate an account we were about to take over and manage ourselves.
The goal is simple: identify where budget is being wasted, where performance is being left on the table, and where quick wins exist, so you can either fix them yourself or have our team implement the recommendations for you.
We will also tell you plainly if your account is already well managed. The audit is designed to give you an honest, third-party read on performance, not a pretext to sell services you do not need.
Conversion Pipeline is a Google Partner, a distinction reserved for a small percentage of agencies that meet Google's strict requirements for certification, ad spend, and performance. That status shapes how we conduct every audit.
Every analyst who reviews your account is Google Ads certified and trained to manage high performance campaigns, not just run a report.
We meet strict standards for ad spend volume and client success, which means the recommendations you receive are grounded in what actually moves accounts forward.
We manage and audit PPC campaigns across Google Ads, Microsoft Ads, Yahoo, Facebook, LinkedIn, and other major platforms, so the audit reflects how your budget performs across the full media mix, not just one channel.
With multiple specialists reviewing and optimizing each campaign, your PPC performance benefits from collective expertise and rigorous quality control.
Anyone can plug an account into free software and get a bird's eye view of obvious problems. But a free grader cannot tell you whether the keywords in your title tags or ad groups are actually relevant to buyer intent, or whether a low Quality Score is caused by ad relevance, landing page experience, or something structural in the account. That distinction requires a search professional who reviews the account manually and understands how the platforms' algorithms actually weigh those signals.
Our analysts look past the surface level flags to understand why an account is performing the way it is, then translate that into specific, prioritized recommendations.
Within a few business days of getting view only access to your account (we never ask for or need edit access), you will receive a clear, easy to read report outlining what we found, organized by priority. If you would like to walk through the findings together, we are happy to schedule a short call at no charge.
Yes. It is completely free, with no credit card required and no obligation to work with us afterward. We offer it so you can see the quality of our insights firsthand.
Just a few basic details (name, email, and your Google Ads or platform account information). For the most accurate review, we prefer view only access to your account, or a recent performance export if you would rather not grant access. We will never ask for edit access.
You will typically receive your personalized report within two to three business days after we get access. If you would like a live walkthrough of the findings, we can schedule a short call.
No. We only review. We never touch settings, pause campaigns, or make any changes. Your account stays exactly as it is.
We examine account and campaign structure, keywords (including wasted spend and negative keyword opportunities), ad copy performance, Quality Score factors, bidding strategy, audience targeting, landing page alignment, conversion tracking, and how your account benchmarks against competitors.
You are free to implement the recommendations yourself. If you would like help putting them into action, we can talk through how our team works, but there is zero pressure. The audit is valuable on its own.
Find out where your budget is leaking, straight from a Google Premier Partner.