ComScore: Facebook Surpasses 100 Million U.S. Visitors in November!
By Andrew Lipsman – December 15, 2009
ComScore just released its November 2009 Media Metrix data, which shows an important milestone being reached by a very popular social networking site. For the first time in its history, Facebook.com surpassed 100 million monthly U.S. visitors joining a very select list of web properties reaching such a threshold (the others are Google Sites, Yahoo! Sites and Microsoft Sites). Facebook also ascended one position in our monthly Top 50 web property rankings to become the 4th largest property this month, the highest position it has ever reached.
Below you can see a chart of Facebook’s amazing growth trajectory over the past five years. In November 2004 it had a U.S. audience of about 2 million visitors and today it stands approximately 50 times that number. Perhaps even more impressive is that clear acceleration in growth we’ve seen over the past year along, in which Facebook has more than doubled its U.S. audience.
Why is this important?
Facebook is one of the many social media platforms that are continuously helping to drive traffic to your businesses. Facebook is an excellent marketing tool where people can engage with your business and build trust with it. With Facebook and other types of social media, you are not just advertising to the consumer you are growing a personal connection with them and increasing their trust in your brand.
Now at over 100 Million US visitors, Facebook clearly has gained traction and popularity amongst consumers. As a business, you can create your own Facebook page and a personality that fits your business that attracts visitors.
Conversion Pipeline is a forward-thinking company that can set you up with social media getting you a step ahead. Contact us today to hear more about what we can do for your business.