Content Is Still King When It Comes To SEO!

The days of optimizing your website once for the search engines and forgetting about it are long gone. A website needs fresh, relevant content in order to show up in the search engine results. Google has been preaching this for years. Matt Cutts, head of the Web Spam team at Google has stated “As we’ve increased both our size and freshness in recent months, we’ve naturally indexed a lot of good content and some spam as well. To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly.”

Search Engine Content Algorithm

Google is negatively recognizing websites that duplicate content from other sources and lack fresh content. Google, however, is rewarding websites with fresh and relevant content by boosting their search engine rankings. Google did a blog post back in February explaining their position on why they changed their algorithm when it comes to content and search engine rankings. “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time…this update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on”.

Content Net Result

What this tells the business owner and marketing heads that they cannot rely upon a website that was built years ago with mothballed stagnant content. Every website needs a content refresh and a strategy for adding relevant content on an ongoing basis. Content is still king when it comes to search engine results. Google (and the other search engines) are fighting spammy websites and are focused on quality over quantity. The quality of the content on your website matters. Don’t neglect you main marketing tool. Well written content is important because it engages the reader through its value. The more valuable content is, the greater liklihood other websites will want to back-link to that content which increases search engine rankings and web traffic. Search engines are programmed to crawl each website as if they were a human. Data is stored and viewed based upon what a human is most likely to consider important. You can have the best Meta and Title tags in the world, but search engines reward websites where the tags match up with the webpage’s content.

If you have any questions or would like to discuss content for your website then please contact the Conversion Pipeline Online Marketing team HERE