Conversion Pipeline Launches New Marketing Program For Businesses

Washington, D.C. (PRWEB) May 20, 2014

Leading Washington DC marketing agencyConversion Pipeline is pleased to announce a new marketing program for its business clients. The Outsourced Chief Marketing Officer (CMO) program uses a retainer based approach to help businesses reach their objectives. Traditional marketing agencies use retainers for hourly and task-oriented marketing. With this new program, Conversion Pipeline will create a new paradigm in outsourced marketing: retainer-based marketing tied to trackable return on investment (ROI).

Digital marketing companies specializing in Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising, typically have a good handle on ROI. For these services, and all digital marketing services, Conversion Pipeline uses advanced analytics and call tracking technology to tie each lead and sale back to a marketing source. The Outsourced CMO program takes these tools and applies them to a more strategic, retainer based client engagement.

The new program allows clients to leverage marketing expertise from a team of seasoned professionals. Clients are not pigeon-holed into a single online marketing service, like SEO for example. Instead, Conversion Pipeline will begin by creating a marketing plan to lay out the activities for the coming period, usually from six to twelve months. Then, armed with a coherent plan, the program launches various marketing vehicles, each designed to reach the client business goals. The program may draw on elements from SEO, PPC, messaging development, collateral creation, design,
website and app development. In short, the program will allow the client
to engage in any marketing tactic that may drive success.

“With the goal-oriented approach that the Outsourced CMO program delivers, clients are able to leverage a coherent marketing strategy, instead of just trying out a single service,” said Harry Brooks, Chief Marketing Officer at Conversion Pipeline. “By carefully planning a comprehensive marketing approach, we have much higher success rates than with individual services alone,” he continued.

The client gets the marketing help they need, with the flexibility to exploit successes and eliminate tactics that do not produce a positive ROI.

The retainer-based model allows customers to forecast from a budgetary standpoint what their marketing spend is. This strategy also allows Conversion Pipeline to have the flexibility and need to align the marketing strategies that are producing revenue versus ones that are not.

Conversion Pipeline launched the Fractional CMO program in March of 2014 and it is already the most sought after service in their service portfolio.