Craft Beer Marketing Is Exploding. Where Will You Be When the Dust Settles?
Note: If you like Zima With Grenadine, this article is not for you.
The Craft Beer Marketing Industry Is Exploding
Your marketing budget on the other hand… has stagnated.
So the question becomes, what can you do to build and grow your brand using effective marketing & advertising strategies that are not only sensible but also help streeeeeeetch your dollar? The answer is simple: Outsource your branding, marketing & advertising to a professional digital marketing agency — one in particular, Conversion Pipeline.
I’m glad you asked.
Digital marketing agencies like Conversion Pipeline eat, sleep, and breathe all things digital marketing. That’s where our focus lies, so yours can be growing a craft beer business. A digital marketing agency will recognize your brand for what it is, and for the unique market it serves; an effective marketing agency will apply diverse knowledge and an expansive skill set to develop the perfect solution to maximize your digital reach, while ensuring that no marketing budget is wasted, nor is any valuable time lost.
Define Your Marketing Budget
Before a conversation about how best to spend your marketing budget may begin, brewers and purveyors of craft beer (such as yourself) must first define your marketing budget. The goal here is to set a budget that fits well with your business goals, and also provides a high return on investment.
Most small businesses choose to allocate a percentage of their current top line revenue or projected gross revenues for marketing. Conservative business owners approach this in the neighborhood of two to three percent, but you might consider as much as three to five percent — even as much as 10 or 20 percent for those craft breweries just starting up, and looking to make a name for themselves. (For more information on determining how, and what to budget for digital marketing, the Small Business Association offers a valuable resource.)
Consider Your Content & Messaging
It’s not rocket science, craft beer marketing.
Digital marketing is first about building a brand, and then about talking to, and with your intended target audience. How do you want that audience to know you?
Do you want your craft brewery to be known as the hottest, hippest place in town with the greatest beer? Or do you want to be known as the craft brewer who’s set up shop in the basement of his fraternity house? Don’t answer that. Nothing smells worse than a fraternity basement.
Don’t let this be your business. Focus on messaging & content.
Supreme Digital Marketing, At Your Service
When you choose to outsource your digital marketing needs to the whiz kids at Conversion Pipeline, not only will you find yourself in the company of like-mind, craft beer-loving professionals, but you’ll also gain:
- A kick-ass website
- Clear & concise messaging
- Unified brand strategy
- Social media strategy
- Search engine marketing
- Online paid advertising
Craft Beer Is Highly Marketable
Go on, market your craft beer company in the way it deserves.
Outsourcing your digital marketing doesn’t have to be complicated, and it doesn’t have to cost you a lot of money. By choosing the right craft beer marketing agency — ahem Conversion Pipeline — to help you grow, you’ll get more than just another vendor: You’ll get a strategic partner.