Customer Spotlight: SMART Security Pros
Conversion Pipeline specializes in providing digital marketing solutions to security firms, a staple of the DC area economy. We have worked with SMART Security Pros since 2016, providing full-service SEO management and targeted digital advertising for mobile video guards and armed event security across Northern Virginia, Maryland and Washington, DC.
As technology evolves, so do the security needs of the public. In order to address these changes, the surveillance industry has begun adopting new technologies to help ensure that people, places, and data are secure. The following are this year’s top trends in security technology.
What used to be reserved for sci-fi movies is now a reality. More and more companies are using artificial intelligence to help locate issues before they are able to cause a problem. Artificial intelligence is used to analyze surveillance video footage to detect abnormal activities. This helps businesses prevent theft, damage, loss, and breaches.
As drones become more popular and readily available, so does the threat of sensitive information and data being collected by these devices. Simply keeping people out of an area is no longer enough. Those wanting to secure a perimeter must also consider threats from above.
Addressing Increased Privacy Concerns
Data privacy concerns have grown as more people use the Internet to make purchases and connect with other people. People want to know what companies are doing with the information they collect.
The EU has already begun addressing data privacy concerns. The General Data Protection Regulation (GDPR) went into effect on May 25th. This regulation requires any business collecting information on EU citizens to follow strict requirements to ensure data is properly protected. Failure to comply can result in hefty penalties. This is true for anyone collecting information on EU citizens, regardless of their location in the world.
Custom Tailored Security Solutions
As businesses change, so do their security requirements. What works for one company might not work for another, even in the same industry. This is why security vendors have begun creating custom security solutions for each client. These solutions allow companies to focus their security on the issues that matter most to their business.
SMART Security Pros offers smart solutions to meet the changing needs of businesses today. We provide a variety of services including armed and unarmed professional security guards, remote security guards, and remote surveillance monitoring. Please contact SMART Security Pros for more information.