Law Firm Online Marketing
Most people search on Google when they are looking for legal representation. Google has already yellow pages, television, and radio as the preferred law firm resource used to reach people in need of an attorney. Search Engine Optimization can be a crucial element of your law firm online marketing strategy. Because people rarely go past the first page of search engine results, you need your law firm website to appear on the first page. Search Engine Optimization improves the visibility of your law firm’s website within these “organic” search results. Google AdWords can help boost your online visibility while SEO is underway.
Where Is Your Law Firm Ranked Online?
Law Firm Online Marketing is all about geographic targeting. If your law firm specializes in real estate law in Washington D.C., do you want someone in need of a lawyer in Boston? When doing legal marketing for a law firm, we find the most popular search terms relevant to your region and area of practice to give you the maximum exposure for your legal marketing investment. The further you are down on the first page of the search results the less clicks your website will receive.
Search Engine Optimization
Lawyer Search Engine Optimization (SEO) is an important service to any law firm that wants their website to appear in the organic search results on the first page of Google. To make sure these prospective clients find your law firm, you need to work with an SEO firm, which features a team of experienced and savvy search engine optimization experts. We know how to plan and execute a strong Search Engine Optimization campaign for law firms. You can download our Law Firm Digital Marketing Guide to get some insight into the marketing strategies that produce qualified leads.
Law Firm Online Keyword Selection
The quality and depth of your website’s content will often determine whether or not a potential client will hire you or not. In order to get this content indexed effectively by search engine crawlers, you need to strategically select and place relevant keywords (a.k.a. “SEO rich” keywords) or phrases into your Web page content and tag them accordingly. Keywords have a huge impact on whether or not your website will show up within the search results or not.
The way you structure and design your website will have a large impact on your search engine ranking. Each individual web page also should be optimized so that search engine crawlers can quickly and easily find your website content. The fewer clicks it takes the user to get to where they want to go to, the less the abandonment rate. Make your content easy to read and riddled with SEO rich keywords.
Digital Marketing Strategies For Law Firms Guide