Leverage your Google My Business account to give your events a boost.
Whether you knew it or not, Google My Business is essential for Local SEO, as it enables your business listing to appear in local search results for queries specific to your products or services. Even broad queries with large search volumes display local results in the three-pack, and this is something small business owners can capitalize on. GMB can be a key part of your local SEO and marketing strategy, helping customers in your area find you, and your business improve search engine rankings.
As of last year, Google My Business now provides its users the ability to publish upcoming events directly to your Google My Business account. This ability is significant, and shouldn’t be overlooked.
What is a Google My Business Event?
Posts on Google My Business are not new, but the ability to feature events however is. Somewhat similar to a social media post, except it shows up in the Google search results, Google My Business Event posts allow you to promote your upcoming events on your Google My Business profile and help gain publicity.
Additionally, by adding your events to your GMB profile you cast a much wider promotional net – as they’ll also be automatically included on your Google listing, in both Google Organic Search and on Google Maps. It’s a great way to let your customers and prospects know what’s happening at your business, raise brand awareness, and gain their interest.
Three Ways You Can Promote Your Google My Business Event
Listing an event on Google also adds it to Google Maps and other Google products. This amplifies your marketing reach and enables you to promote your event to people via mobile search, local event calendars, and more.
There are three methods to add items to the Google Event search feature and promote your event free:
- HTML: HTML can be edited to directly integrate your event landing page with Google.
- CMS plugins for WordPress: If your website is hosted on a WordPress-powered platform, there are CMS plugins available that can feed event information into Google.
- Use third-party software: Developers have created software that integrates quickly and easily and propagates your content into Google’s many products. Eventbrite is one such tool.
Similar to offers, you’ll need to set the time frame for your event, which may be a day, a month or even longer. If you choose not to place start and end dates, the event defaults to 24 hours after posting the event.
Optionally, you can include the location, a photo or video, a description, or a Call To Action (CTA) such as “RSVP” or “Get Tickets.” Google also states that if your event meets specific criteria, it can show on the “Overview” tab in your Google My Business profile.
Similar to the “What’s New” posts, events will show up in your desktop search knowledge panel, often under your address and hours section. For mobile search, events will show up in your “Updates” tab along with your other posts.
Bottom line: Event Posts on Google My Business allow you to promote events on your profile to help gain publicity. We strongly recommend them.
Local Searches on desktops and mobile devices are increasing every year. It’s important for your business to take advantage of local SEO services to increase your rankings before your competitors do. All businesses, from IT companies and CPAs to dentists and law firms can improve their online leads generated from through local SEO strategies. Conversion Pipeline has been helping businesses improve their positions in the local searches since 2009, making us a Top Local SEO Company.
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